Shadows presentation
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Transcript of Shadows presentation
HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN
PRODUCT AND ANCILLARY TEXTS?
SHADOWS – WARPAINT (FINAL VIDEO)
DIDGIPAK
POSTER
I think that our main product combined with our ancillary text are
effective as it is what the audience would expect to see either after viewing the ancillary texts or the
main products. This is because the colour combination is effective and are similar to each
other, and they both relate to the genre and the music, also the same
clothes and colour scheme are used in both the video
and ancillary texts.
HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN
PRODUCT AND ANCILLARY TEXTS?
The combination of black and white colours are effective
The same clothes are used in both the video and ancillary texts
Another reason why I think the combination of the
ancillary texts and main product are effective is
because all of these products illustrate the title of the song, there are shadowy images on the photograph used on the
poster, as well as the shadow used on the image on the
digipak, as well as this there are images of shadows in the music video, and this helps out ancillary text and main product combine together and relate to each other.
HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN
PRODUCT AND ANCILLARY TEXTS?
A combination of shadowy images are used on our ancillary products and our music video.
The matching dark colours and costumes on our digipak and poster will make the audience expect to see dark colours and similar costumes on our video,
which is what they will see.
HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN
PRODUCT AND ANCILLARY TEXTS?
Both the digipak and the poster create a brand identity which makes is easy to identify once one or
the other have been seen, it also means that the audience would expect the digipak and poster and
such to be similar as it is all for the same song, also it is less confusing for the audience if all products
are similar and can link to one another.
HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN
PRODUCT AND ANCILLARY TEXTS?
One thing that stands out on our products which makes them easily recognizable and helps to create a brand identity is the use of the birds, and this helps the audience link together that the two
are related.
HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN
PRODUCT AND ANCILLARY TEXTS?
We have also used birds as they represent hope and freedom, and sometimes peace and we have used these because the song is about
wanting to escape from the city, so the bird represent her hope for freedom and peace. They also link with the story of our video as they represent her
wanting to escape from reality and from the lies and have freedom and escape from the darkness surrounding her.
The photo-shoot also is very recognizable as the same actress is used and also the same clothing worn within the video is used which is something that again the audience would expect to see and this also helps create part of the
brand identity.
HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN
PRODUCT AND ANCILLARY TEXTS?
The black and white colour scheme we have used matches the video as it is dark and dull, it also matches the music
which is also dark and dull, which the black and white scheme also represents, and it adds to the brand identity
where everything is black and white.
HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN
PRODUCT AND ANCILLARY TEXTS?
The black and white colour scheme is part of the brand identity and also represents the dark and dull music.