SFX Folder / Vermarktungsideen

YEAR END REPORT // 03.27.14

PROPRIETARY AND CONFIDENTIAL - 2014 SFX ENTERTAINMENT !1

PROPRIETARY AND CONFIDENTIAL - 2014 SFX ENTERTAINMENT !2!2

D I S C L A I M E R

PROPRIETARY AND CONFIDENTIAL - 2014 SFX ENTERTAINMENT

Today’s presentations will include forward-looking statements. Forward-looking statements are subject to future events and uncertainties that could cause our actual results to differ materially from these statements. All forward-looking statements

should be considered in conjunction with the risk factors included in our filings with the SEC. You should not place undue reliance on forward-looking statements as a prediction of actual results. We expressly disclaim any obligation or undertaking

to release publicly any updates or revisions to any forward-looking statements to reflect any change in expectations or events, conditions or circumstances on which any such statements are based. All numbers and other information(unless the

context indicates otherwise) are presented on a “pro forma basis”, giving effect to our completed and planned acquisitions, as if we had owned such businesses on January 1, 2013. Our planned acquisitions include 100% of the following companies: (i)

React Presents, Inc. and West Loop Management I, LLC and (ii) Flavorus Inc. We expect to close these planned acquisitions in April 2014 but cannot provide assurance that such acquisitions will close as they are subject to closing conditions. Please see

our filings with the SEC on Form 8-K for further information regarding these planned acquisitions.


O U R A U D I E N C E / / E M C A U D I E N C E E N G A G E M E N T

61% PLAN TO ATTEND

MORE EVENTS NEXT YEAR

(VS 39% OF OTHER MUSIC FANS)

73% SAY SEEING FRIENDS

POST ABOUT EMC EVENTS ON SOCIAL MEDIA

MAKES THEM WANT TO ATTEND MORE

5 VIDEOS TAKEN ON AVG

PER FAN PER SHOW

+

53% WOULD PAY TO

WATCH LIVESTREAMS OF THEIR FAVORITE

ARTISTS’ CONCERTS

25 PHOTOS67% BEFORE

SHOW

41% DURING SHOW

63% AFTER SHOW

71% LISTENED TO MUSIC

64% SEARCHED FOR INFO

ON MUSIC EVENTS

56% SEARCHED FOR

INFO ON ARTISTS/ PERFORMERS

52% BOUGHT TICKETS

EMC FANS ON SMARTPHONES

EMC FANS SHARE ON SOCIAL MEDIA


SOURCE EVENTBRITE 2013


A B O U T S F X / / A T A G L A N C E

6 CONTINENTS,

6+ MILLION TICKETS SOLD

1500 EVENTS PER YEAR

23 COUNTRIES

1 BILLION PAGEVIEWS +

STREAMS

25,000 RECORD LABEL PARTNERSHIPS

LEADING PLATFORM FOR DJS WORLDWIDE

1 BILLION MINUTES STREAMED

EVERY 90 DAYS

60+ MILLION UNIQUE VISITORS

TO OUR SITES

LARGEST ONLINE DESTINATION

FOR DANCE MUSIC



6 CONTINENTS 50+ BR ANDS 23 COUNTRIES 1500+ EVENTS AND GROWING

!5

A B O U T S F X / / G L O B A L R E A C H



A U T H E N T I C B R A N D S

U N I Q U E C A PA B I L I T I E S

+THE LEADING BRANDS IN

MILLENNIAL MUSIC CULTURETHE GLOBAL TEAM TO DELIVER UNIQUE

MILLENNIAL BRAND SOLUTIONS

S F X A S S E T S / / A U T H E N T I C B R A N D S + U N I Q U E C A P A B I L I T I E S

!6PROPRIETARY AND CONFIDENTIAL - 2014 SFX ENTERTAINMENT

E V E N T S M E D I A

C O N T E N T


A U T H E N T I C B R A N D S


E V E N T S M E D I A

C O N T E N T

PROPRIETARY AND CONFIDENTIAL - 2014 SFX ENTERTAINMENT !8PROPRIETARY AND CONFIDENTIAL - 2014 SFXi i

!

SFX IS A MARKETING SOLUTIONS COMPANY

Content Production

Experiential Design

Brand Strategy

Tech Development

Ticketing Solutions

Production

Creative Design Agency

Music & Licensing For EMC

Social Media Expertise

Global Promoter Network

PROPRIETARY AND CONFIDENTIAL - 2014 SFXi i !8

A B O U T F X 1 / / U N I Q U E C A P A B I L I T I E S


A B O U T F X 1 / / U N I Q U E C A P A B I L I T I E S


CASE STUDIESC A S E S T U D I E S


Tomorrowland is the leading festival around the world and is regarded, as DJ/Producer David Guetta puts it, as the “United Nations of Dance Music.”

6+ MILLION TICKET REQUESTS

7.8 MILLION* FACEBOOK LIKES MORE THAN THE OLYMPICS

17+ MILLION YOUTUBE LIVESTREAMS (2013 EDITION)

ATTENDEES FROM

87 COUNTRIES

108 MILLION VIEWS ON EVENT AFTER-MOVIE

400 MILLION VIEWS ON EVENT DJ SETS + MOVIES


C A S E S T U D Y / / T O M O R R O W L A N D

360,000 ATTENDANCE NOW ON TWO WEEKENDS IN 2014 !

SOLD OUT IN ONE HOUR

* INCLUDES TOMORROWWORLD


s s

ss

!12

THE HOME OF ELECTRONIC MUSIC ON THE WEB


C A S E S T U D Y / / B E A T P O R T

25,000 RECORD LABEL RELATIONSHIPS

5 MILLON ELECTRONIC MUSIC TRACKS

THE

NUMBER ONE SOURCE !

FOR ELECTRONIC MUSIC, CHARTS, AND EXCLUSIVE NEW TRACKS

WORLDWIDE

220,000 ENGAGED DJS

43 MILLION UNIQUE USERS

PROPRIETARY AND CONFIDENTIAL - 2014 SFX ENTERTAINMENT !13PROPRIETARY AND CONFIDENTIAL - 2014 SFX ENTERTAINMENT !13

C A S E S T U D Y : C O R O N A

I N A C T I O N


F X 1 I N A C T I O N / / C O R O N A / / B R A N D D E S I G N

F X 1 I N A C T I O N / / C O R O N A / / M U S I C C O N C E P T



F X 1 I N A C T I O N / / C O R O N A / / S I X E V E N T S


F X 1 I N A C T I O N / / C O R O N A / / S T A G E D E S I G N “ G R I F F I N ”


F X 1 I N A C T I O N / / C O R O N A / / S T A G E D E S I G N “ C R O W N ”


F X 1 I N A C T I O N / / C O R O N A / / O U T D O O R S & A R T


F X 1 I N A C T I O N / / C O R O N A / / T E N T S A N D B E A C H C A T E R I N G


F X 1 I N A C T I O N / / C O R O N A / / A D V E R T I S I N G


F X 1 I N A C T I O N / / C O R O N A / / F O N T L O O K



F X 1 I N A C T I O N / / C O R O N A / / D J C O N T E S T

F X 1 I N A C T I O N / / C O R O N A / / S O C I A L M E D I A C A M P A I G N


S F X I N A C T I O N / / C O R O N A / / B E A C H C L E A N U P C A M P A I G N


C A S E S T U D Y : C L E A R C H A N N E L

I N A C T I O N

Proprietary and Confidential - 2014 SFXii !27!27Proprietary and Confidential - 2014 SFXii !27

New York, NY Los Angeles, CA Los Angeles, CA Los Angeles, CA Chicago, IL San Francisco, CA Dallas - Ft. Worth, TX Washington, DC Philadelphia, PA

Atlanta, GA Boston, MA Boston, MA Detroit, MI Miami-Ft. Lauderdale-Hollywd, FL Seattle-Tacoma, WA Phoenix, AZ Minneapolis-St. Paul, MN San

Diego, CA Tampa-St. Petersburg-Clearwtr, FL Denver-Boulder, CO Denver-Boulder, CO Baltimore, MD St. Louis, MO Portland, OR Pittsburgh, PA

Riverside-San Bernardino, CA San Antonio, TX Cincinnati, OH Cleveland, OH Cleveland, OH Cleveland, OH Las Vegas, NV Las Vegas, NV Orlando, FL

Columbus, OH Austin, TX Milwaukee - Racine, WI Norfolk-Virginia Bch-Nwprt Nws, VA Greensboro-Winstn Salem-Hi Pt,NC W. Palm Beach-Boca

Raton,FL Jacksonville, FL Oklahoma City, OK Memphis, TN Hartford-New Britain-Middletn,CT Louisville, KY Rochester, NY Ft. Myers-Naples-Marco

Island, FL Tucson, AZ Albany-Schenectady-Troy, NY Tulsa, OK Albuquerque, NM Albuquerque, NM Grand Rapids, MI El Paso, TX Omaha-Council Bluffs,

NE-IA Bakersfield, CA Harrisburg-Lebanon-Carlisle, PA Baton Rouge, LA Syracuse, NY Columbia, SC Colorado Springs, CO Spokane, WA Spokane, WA

Toledo, OH Wichita, KS Madison, WI Melbourne-Titusville-Cocoa, FL Lafayette, LA Lafayette, LA Roanoke-Lynchburg, VA Roanoke-Lynchburg, VA Ft

Collins-Greeley, CO Pensacola, FL Youngstown - Warren, OH Fayetteville-NW Arkansas, AR Salisbury-Ocean City, MD Tallahassee, FL Poughkeepsie,

NY Anchorage, AK Binghamton, NY Lebanon-Rtlnd-Wht Rvr Jct, NH-VT Winchester, VA Eau Claire, WI Albany, GA Grand Island-Kearney, NE

Williamsport, PA Bismarck, ND Grand Forks, ND-MN

F X 1 I N A C T I O N / / C L E A R C H A N N E L / / M A R K E T S C O V E R E D


NATIONAL BEATPORT RADIO SHOW !

• 88 STATIONS • 2 HOUR WEEKLY SHOW • PRESENTED BY PETE TONG • COUNTDOWNS, INTERVIEWS, DJ MIX SETS • LAUNCHES SPRING 2014

MARKETING & CONTENT PARTNERSHIP FOR US FESTIVALS & EVENTS

F X 1 I N A C T I O N / / C L E A R C H A N N E L / / T H E O P P O R T U N I T Y




DJ TALENT SEARCH !• SEARCH FOR THE NEXT SUPERSTAR DJ IN USA • PROMOTED ON TOP 40 STATIONS & iHEART RADIO • UTILIZING BEATPORT PLATFORM • LIVE AT iHEART THEATERS IN NY AND LA




EVENT PARTNERSHIP !

• NEW EVENT FOR HALLOWEEN • BASED ON JINGLE BALL MODEL • LAUNCHES LA AND NYC • TOP DJs PERFORM • UNIQUE CREATIVE PLATFORM • PROMOTED ON KEY CHR STATIONS


F X 1 I N A C T I O N / / C L E A R C H A N N E L / / H A L L O W E E N S T A G E C O N C E P T S

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