Brand Management:using social media to grow

your business

Nancy JonesChief Communications Officer

Community Foundation of Broward

What We’ll Talk About

• How we got here• Challenges of

social media• Tools you can

use• Tell some stories• Conversation

“The challenge that comes with the freedom of the internet is that any idiot with a camera and an internet link can do stuff like this and ruin the reputation of a brand that’s nearly 50 years old.”

10

This is NOT Your Brand

THIS is Your Brand

And this

And This is Your Brand

The whole is greater than the sum of its parts.

-Aristotle

Markets are conversations.

Yes, conversations.

Rubicon Consulting2007Ten Commandments

2. Be Yourself7. Internet Strengthens Great Brands8. Forget About Mass Markets

Develop a constituency. Serve them. Listen to them. Work with them, don’t have them work for you. Give them power and control and then fasten your seatbelts because all the rules change.– Nancy White, Full Circle Associates

Develop a constituency. Serve them. Listen to them. Work with them, don’t have them work for you. Give them power and control and then fasten your seatbelts because all the rules change.– Nancy White, Full Circle Associates

Develop a constituency. Serve them. Listen to them. Work with them,

don’t have them work for you. Give them power and control and then fasten your seatbelts because all the rules change.– Nancy White, Full Circle Associates

Develop a constituency. Serve them. Listen to them. Work with them, don’t have them work for you. Give them power and control and then

fasten your seatbelts because all the rules change.– Nancy White, Full Circle Associates

Change the Way You Think

The message is not about you it is about why the messenger cares.”-Katya Andresen, author, Robin Hood Marketing

Cool Tools

Weblogs: BLOGS

it’s a conversation

voting, widgets, threading

RSS – Really Simple Syndication

38 Years

13 Years

4 Years

Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and

hating the work.

Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed

in the web.

24/7/365/60

>60 days

3

Brand Management:using social media to grow

your business

1. Who is using your site2. Where are they spending time – Google

Analytics3. Who is reading your email – Constant Contact,

Emma

Tell Your Stories

Be Bold

Be Creative

What is Your Story?

http://rubiconconsulting.com/thinking/newsletter/2006/11/cluetrain_2007_ten_commandment.html

http://www.WordPress.comhttp://www.Technorati.com

http://www.google.com/reader/view/http://www.PollDaddy.com

http://blogsearch.google.com/http://www.chipin.com/http://sproutinc.com/

http://www.lovewithoutboundaries.com/http://tweetdeck.com/beta/http://www.tweepler.com/

http://www.tweetlater.com/http://www.tweetsgiving.com/

http://www.ning.comhttp://www.pbworks.com

http://www.basecamphq.comhttp://www.5pmweb.com

http://www.vimeo.comhttp://www.tubemogul.com

http://www.change.orghttp://www.care2.org

http://blamedrewscancer.com/

Nancy JonesCommunity Foundation of Browardnjones@cfbroward.org954.761.9503954.294.7199.mobile@nancyjonesdidyouhappen.wordpress.comslideshare.net/nancyjones1