Sfgc presentation
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![Page 1: Sfgc presentation](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ff876d8b42a84618b48a5/html5/thumbnails/1.jpg)
Listening ExperimentSan Francisco Girls Chorus
Listening Experiment06/11/10
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Objective, Audience, and Integration with Marketing Goals
• Facebook• Twitter• Melanie’s blog • Foursquare
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• Keywords– San Francisco Girls Chorus– SF Girls Chorus– SF Girls Choir– SFGC– Susan McMane
Keywords:• San Francisco Girls Chorus• SF Girls Chorus• SF Girls Choir• SFGC• Susan McMane
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Results:• Neutral mentions
• Finding how word spreads
•Uncovered unauthorized video content through Social Mention
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Results (continued):• Mentions on blogs
• Radio web mentions
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Results (continued) :• Organizational partners mentioning SFGC in their social media
•Yelp, YouTube, and FB comments & likes.
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If you were to do this all over again, what would you do differently?
Melanie’s blog
Ticket Giveaway
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Big ah ha!• Many links to follow
• Many organizational partners
• Glamorous content like wineries, auction items, etc.
• Video of larger Chorus School levels (III and IV)
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The more social-media-savvy organizational partners, the better for SFGC social media content!