SFERA - agency profile

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HELLO, WE ARE SFERA A STRATEGIC & CREATIVE DIGITAL AGENCY We are all connected

Transcript of SFERA - agency profile

HELLO,WE ARE SFERAA STRATEGIC & CREATIVE DIGITAL AGENCY

We are all connected

We design services and create communities

that transform the consumer experience

in connected world.

Stra

tegy

|

Iden

tity

|

D

esign | Communication | Experience | Content

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I have utilised the design and development services of SFERA on multiple digital

projects. Without exception I have found their work to be of a high quality.

They have exceeded in progressing projects through all stages of design and

build from creative inception through to live deployment, demonstrating

a clear understanding of client and end user requirements and a considerate

approach when working with Disney assets.

SFERA have delivered projects to multiple territories and have built

a productive working relationship with the support teams in Budapest,

enabling them to master our Pluto, Remedy and C M S tools.

Philip Guy

Lead Producer at Disney Interactive

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TABLE OF

CONTENTS

UTILISE THE POTENTIAL OF COMMUNITIESA01 - GAMIFICATIONA02 - CROWDSOURCINGAO3 - EDUTAINMENT

WE HELP CREATE POSITIVE RELATIONSHIPSB01 - ATTENTIONB02 - MOTIVATIONBO3 - ENGAGEMENTBO4 - LOYALTY

WE OPERATE IN THREE SECTORSC01 - MEDIA & ENTERTAINMENTC02 - NEW GENERATIONSCO3 - BUSINESS SOLUTIONS

STRATEGY & DESIGND01 - STRATEGYD02 - STORYTELLINGDO3 - UX DESIGN

CREATION & IMPLEMENTATIONE01 - PRODUCTSE02 - SERVICESEO3 - CONTENT

GLOBAL BRANDS WHY US? CONTACT US

A.

B.

C.

D.

E.

F. G. H. We are all connected

UTILISE THE POTENTIAL OF COMMUNITIESThe essence of understanding communities is the awareness that customers are people like us, with their individual needs, emotions and abilities.

Gamification

Edutainment

Crowdsourcing

APPLICATIONS

A.

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GamificationWe help our clients achieve their business goals by creating communities and engaging them according to rules used in games.

ACHIEVEMENTS

SCORES

LEADERBOARDS

CHALLENGES

MOTIVATECONTESTS

Fun

A01

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CrowdsourcingOnline communities have a huge potential of knowl-edge and skills. We can help them manage and utilise these for the benefit of your brand.

User Generated

Content

A02

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EdutainmentDo you want to enlighten your audience about the values of your brand? Do it in an entertaining way by engaging it with group activities.

Motivation

Engagement

Understanding

Progress

Clearmessage

A03

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In world of marketing overload and attention deficit, engagement is today the most effective wayto gain the loyalty of existing customers and attract the attention of new ones.

WE WILL HELP YOU BUILD POSITIVE RELATIONSHIPS

Attention Motivation

Engagement

Loyalty

1. 2.

3.4.

B.

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In today’s fast-paced reality, customer attention is constantly distracted. We have the expertise and the ability to capture and retain it.

AttentionInterest Hype!

Authenticity

Personalisation

B01

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Different groups of customers require different factors to trigger engagement. We develop bespoke strategies that address that.

Motivation

Curiosity

Desire

Incentives

B02

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The key to success of any project is the engagement of its participants. We are experts in this area. And our clients can vouch for that.

Engagement

Challenge

Fun

Emotions

B03

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Loyalty to the brand is based primarily on positive emotions. They are the foundation of all our projects.

Loyalty

TrustReputation

Experience

B04

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From the very beginning we have been operating within sectors in which the audienceshave a natural tendency to form in communities with different profiles.

WE OPERATE IN THREE SECTORS

Media & Entertainment1.

YoungGeneration

Business solutions

2.

3.C.

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The media & entertainment industry is known for implementing innovative ideas. We have completed hundreds of projects for global brands in this area.

Media & Entertainment

Transmedia

Mediacompanies

Communities

Contentproviders

TV platforms& channels

Mediahouses

Music industry

Publishers

Cross channel

Contentdistribution

C01

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Children and teenagers are the most demanding social group. We specialise in creating solutions for global brands aiming to engage new generations of customers.

Young Generation

Contest & awards

Immersive content

Gamification

C02

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We have experience in providing dedicated business solutions. We recommend, design and deliver outstanding applications, presentations, content distribution and data collection systems for strategic benefits of our clients.

Business solutions

Business applications

Digital Brand

Identity

Brand communicationin omni-channel

environment

CLM Close Loop Marketing

Development & integration

C03

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Establishing clients’ unique needs is our starting point in developing solutions to their problems.

STRATEGY AND DESIGN

Strategy

Creation & storytelling

UX Design

D.

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We create a digital media strategy for your brand including creative ideas and scenarios.

Strategy

Conceptdevelopment

Design thinking

Experiences are the new branding

Experience strategy

Communication strategy

Contentstrategy

D01

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People prefer stories to cold facts. We strongly focus on creating visual space. We tell stories in which words and images are of equal importance. This results in emotionally engaging narratives.

Storytelling

Story ecosystem

Brand hero

Transmedia

D02

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The way in which consumers come into contact with brands is key to create engagement. Our solutions are highly enjoyable and user-intuitive.

UX Design

Mobile

FEEL & LOOK

PROTOTYPES

SKETCHES

WIREFRAMES

MOCKUPSINFORMATION

ARCHITECTURE

FLOWCHARTSINTERACTION

DESIGN

PERSONAS

& SCENARIOS

USER CENTERED

DESIGN

MobileExperience

assessment

Experience

envisioningExperience

planning

Experience

management

D03

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We plan, design and implement services, products and content.

CREATION& IMPLEMENTATION

Products

Content

Services

E.

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Today, consumers spend their time in front of various channels, platform and devices. We create powerful ecosystems for effective brand communication by developingsocial media, websites, applications, games, competitions, promotional materials and other elements, .

ProductsLanding pages

WebsitesWebsites

Mobileapps

Social platforms

Gamification platforms

Campaigns

Web applications

Interactivegames

E01

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We design applications, websites, games, tools and other solutions to create exemplary brand experiences for customers and their communities.

Services

Cross channelexperience

Mobile

Attention

Loyalty

Engagement

We create connections

E02

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Content has a huge impact on how history is remembered. We create engaging content tailored to the medium and the context of reception.

CreationModerationAdministration

Content

Graphics designPhotographyIllustrationsVideo & animationsMotion design

Content strategyBranded content

Contentis king

Micro content

E03

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Global brandsFrom the beginning we have been working for global brands. Our projects engage users in markets from Norway to South Africa.

Belarus, Belgium, Bulgaria, Czech Republic, Denmark, Egypt, Finland, France, Germany, Great Britain, Greece, Hungary, Israel, Italy, Macedonia, Norway, Poland, Portugal, Romania, Russia, Saudi Arabia, Serbia, Slovakia, South Africa, Spain, Sweden, Switzerland, the Netherlands, Turkey, Ukraine, United Arab Emirates, USA.

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For the past 18 years we have been working with major global brands. We provide them with full support, highly experienced and creative team and an outstanding client service.

We are experts in creating and engaging communities with passion for everything that we do. We are responsive and proactive in meeting our clients’ briefs.

We constantly develop and improve our competencies in every field to be at the forefront of the creativity and solutions to help our clients stand out in the crowd.

Why us?

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Contact

www.sfera.pl | [email protected]

SFERAul. Nawrot 4/590-060 Lodz, Poland

Let’s engage in conversation

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