SFERA - agency profile
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Transcript of SFERA - agency profile
We design services and create communities
that transform the consumer experience
in connected world.
Stra
tegy
|
Iden
tity
|
D
esign | Communication | Experience | Content
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I have utilised the design and development services of SFERA on multiple digital
projects. Without exception I have found their work to be of a high quality.
They have exceeded in progressing projects through all stages of design and
build from creative inception through to live deployment, demonstrating
a clear understanding of client and end user requirements and a considerate
approach when working with Disney assets.
SFERA have delivered projects to multiple territories and have built
a productive working relationship with the support teams in Budapest,
enabling them to master our Pluto, Remedy and C M S tools.
Philip Guy
Lead Producer at Disney Interactive
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TABLE OF
CONTENTS
UTILISE THE POTENTIAL OF COMMUNITIESA01 - GAMIFICATIONA02 - CROWDSOURCINGAO3 - EDUTAINMENT
WE HELP CREATE POSITIVE RELATIONSHIPSB01 - ATTENTIONB02 - MOTIVATIONBO3 - ENGAGEMENTBO4 - LOYALTY
WE OPERATE IN THREE SECTORSC01 - MEDIA & ENTERTAINMENTC02 - NEW GENERATIONSCO3 - BUSINESS SOLUTIONS
STRATEGY & DESIGND01 - STRATEGYD02 - STORYTELLINGDO3 - UX DESIGN
CREATION & IMPLEMENTATIONE01 - PRODUCTSE02 - SERVICESEO3 - CONTENT
GLOBAL BRANDS WHY US? CONTACT US
A.
B.
C.
D.
E.
F. G. H. We are all connected
UTILISE THE POTENTIAL OF COMMUNITIESThe essence of understanding communities is the awareness that customers are people like us, with their individual needs, emotions and abilities.
Gamification
Edutainment
Crowdsourcing
APPLICATIONS
A.
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GamificationWe help our clients achieve their business goals by creating communities and engaging them according to rules used in games.
ACHIEVEMENTS
SCORES
LEADERBOARDS
CHALLENGES
MOTIVATECONTESTS
Fun
A01
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CrowdsourcingOnline communities have a huge potential of knowl-edge and skills. We can help them manage and utilise these for the benefit of your brand.
User Generated
Content
A02
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EdutainmentDo you want to enlighten your audience about the values of your brand? Do it in an entertaining way by engaging it with group activities.
Motivation
Engagement
Understanding
Progress
Clearmessage
A03
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In world of marketing overload and attention deficit, engagement is today the most effective wayto gain the loyalty of existing customers and attract the attention of new ones.
WE WILL HELP YOU BUILD POSITIVE RELATIONSHIPS
Attention Motivation
Engagement
Loyalty
1. 2.
3.4.
B.
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In today’s fast-paced reality, customer attention is constantly distracted. We have the expertise and the ability to capture and retain it.
AttentionInterest Hype!
Authenticity
Personalisation
B01
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Different groups of customers require different factors to trigger engagement. We develop bespoke strategies that address that.
Motivation
Curiosity
Desire
Incentives
B02
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The key to success of any project is the engagement of its participants. We are experts in this area. And our clients can vouch for that.
Engagement
Challenge
Fun
Emotions
B03
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Loyalty to the brand is based primarily on positive emotions. They are the foundation of all our projects.
Loyalty
TrustReputation
Experience
B04
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From the very beginning we have been operating within sectors in which the audienceshave a natural tendency to form in communities with different profiles.
WE OPERATE IN THREE SECTORS
Media & Entertainment1.
YoungGeneration
Business solutions
2.
3.C.
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The media & entertainment industry is known for implementing innovative ideas. We have completed hundreds of projects for global brands in this area.
Media & Entertainment
Transmedia
Mediacompanies
Communities
Contentproviders
TV platforms& channels
Mediahouses
Music industry
Publishers
Cross channel
Contentdistribution
C01
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Children and teenagers are the most demanding social group. We specialise in creating solutions for global brands aiming to engage new generations of customers.
Young Generation
Contest & awards
Immersive content
Gamification
C02
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We have experience in providing dedicated business solutions. We recommend, design and deliver outstanding applications, presentations, content distribution and data collection systems for strategic benefits of our clients.
Business solutions
Business applications
Digital Brand
Identity
Brand communicationin omni-channel
environment
CLM Close Loop Marketing
Development & integration
C03
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Establishing clients’ unique needs is our starting point in developing solutions to their problems.
STRATEGY AND DESIGN
Strategy
Creation & storytelling
UX Design
D.
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We create a digital media strategy for your brand including creative ideas and scenarios.
Strategy
Conceptdevelopment
Design thinking
Experiences are the new branding
Experience strategy
Communication strategy
Contentstrategy
D01
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People prefer stories to cold facts. We strongly focus on creating visual space. We tell stories in which words and images are of equal importance. This results in emotionally engaging narratives.
Storytelling
Story ecosystem
Brand hero
Transmedia
D02
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The way in which consumers come into contact with brands is key to create engagement. Our solutions are highly enjoyable and user-intuitive.
UX Design
Mobile
FEEL & LOOK
PROTOTYPES
SKETCHES
WIREFRAMES
MOCKUPSINFORMATION
ARCHITECTURE
FLOWCHARTSINTERACTION
DESIGN
PERSONAS
& SCENARIOS
USER CENTERED
DESIGN
MobileExperience
assessment
Experience
envisioningExperience
planning
Experience
management
D03
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We plan, design and implement services, products and content.
CREATION& IMPLEMENTATION
Products
Content
Services
E.
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Today, consumers spend their time in front of various channels, platform and devices. We create powerful ecosystems for effective brand communication by developingsocial media, websites, applications, games, competitions, promotional materials and other elements, .
ProductsLanding pages
WebsitesWebsites
Mobileapps
Social platforms
Gamification platforms
Campaigns
Web applications
Interactivegames
E01
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We design applications, websites, games, tools and other solutions to create exemplary brand experiences for customers and their communities.
Services
Cross channelexperience
Mobile
Attention
Loyalty
Engagement
We create connections
E02
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Content has a huge impact on how history is remembered. We create engaging content tailored to the medium and the context of reception.
CreationModerationAdministration
Content
Graphics designPhotographyIllustrationsVideo & animationsMotion design
Content strategyBranded content
Contentis king
Micro content
E03
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Global brandsFrom the beginning we have been working for global brands. Our projects engage users in markets from Norway to South Africa.
Belarus, Belgium, Bulgaria, Czech Republic, Denmark, Egypt, Finland, France, Germany, Great Britain, Greece, Hungary, Israel, Italy, Macedonia, Norway, Poland, Portugal, Romania, Russia, Saudi Arabia, Serbia, Slovakia, South Africa, Spain, Sweden, Switzerland, the Netherlands, Turkey, Ukraine, United Arab Emirates, USA.
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For the past 18 years we have been working with major global brands. We provide them with full support, highly experienced and creative team and an outstanding client service.
We are experts in creating and engaging communities with passion for everything that we do. We are responsive and proactive in meeting our clients’ briefs.
We constantly develop and improve our competencies in every field to be at the forefront of the creativity and solutions to help our clients stand out in the crowd.
Why us?
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Contact
www.sfera.pl | [email protected]
SFERAul. Nawrot 4/590-060 Lodz, Poland
Let’s engage in conversation
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