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Transcript of SFDC Tquila Social Intranet July 2013
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The Social IntranetLondon – July 2013
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Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Safe Harbor
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AgendaTime Topic/Speaker
14:00 – 14:30 Introduction – Dave Norris, Salesforce VP Platform Business Development
14:30 – 15:15 Introducing the Company Community – Dan Gross, Salesforce VP Platform Go To Market
15:15 – 15:30 Break
15:30 – 16:00 Tquila Projects – Paul Andrew, Chairman and Founder Tquila
16:00 – 16:45 Salesforce’s Global Perspective – Leon Markham, Salesforce Director Sales Engineering
16:45 – 17:00 Best Practices for bringing your corporate intranet to life – Gary Breavington, Technical Architect
17:00 - Refreshments
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Become a Customer Company:Connect with Your Customers in a Whole New Way
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Connected Employees Live in Real-Time Today
Connected
Employees
I’ll just look it up on my phone!
Is this restaurant good for dinner?
What’s my account balance?
mobile
social
apps
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They the Bring Real-Time Expectations to Work
Connected
Employees
80% Employees Bring Their Own Mobile Device to
Work*
*McKinsey, “BYOD: From company-issued to employee-owned devices**InformationWeek, “Facebook Ranks Top Enterprise Collaboration Platform”, 2013***Vanson Bourne/Rackspace, “Study of Mobile Demand”, 2013.
68%
Employees Are Using
Social in the Enterprise**
66%
Employees Demand More Corporate Mobile
Apps***
mobile
social
apps
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But employees are here:You invested here:
Web Content & Portals
But Legacy Intranets Have Not Evolved
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In Theory, The Corporate Intranet Delivers in Real-Time
Your Company
Marketing
Sales
Finance
HR
Who do I call to help cater
my launch event?
Apps that approve time-off
requests real-time.
Looking for advice on giving a presentation today.
Publishing docs on the latest travel guidelines.
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In Reality, Legacy Intranets Don’t Deliver
$2 Billion per year spent on legacy intranets.Forrester
Static Files.Not Conversations.
Links.Not Apps.
Desktop. Not Mobile.
Corporate Intranet
Yesterday’s Documents.Not Real-time.
Directories.Not Profiles.
Company News.Not Relevant to Me.
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Legacy Intranets Are Where Information Goes to Die
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Isn’t there a better way?
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About me:
Dan GrossVP Go To MarketSalesforce Platform
/in/DanSgross
@DanSgross
DanSgross
The not original
“Lieutenant Dan
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Presenting :
Salesforce company
community A platform for revolutionizing how employees connect in real-time
Salesforce Platform
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Salesforce Platform Services: Bring the best time to value
å
Mobile PacksCustomer DataTrust
Social: Chatter
Federated Search
Mobile SDKs
Business Logic Branding and Customization
Canvas integrationIdentity / SSO
Template Management
Analytics
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Virgin America Connects Their Employees With a Social Intranet Branded social community accessible on any mobile device
Key business metrics customized for each ‘teammate’
Chatter collaboration for every department
Line of business admins update content in real-time
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Brown-Forman Connects Employees with a Social Intranet Leaders broadcast news and updates with fresh content in real-time
3,000 global employees can engage across 135 countries
Employees personalize their own page with news, apps, and widgets
Single sign-on provides access to data over 16 custom corporate apps
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Connect in Real-Time
Publish Content Engage experts Share Files Access Apps
“Can you help me cater this event?”
“What’s the best way to deliver this presentation?”
“I need to file time-off”
“Here are the latest travel guidelines.”
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WHAT'S IN IT FOR…?
Employee Management
Corp
Communication
IT
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Empowering The Employee
Connect from any device any time
Build mobile first
Mobile
Single sing on 3rd party
Application lunchCorp App store
Custom Application
One stop shop
Contribute content :
Blogs, wiki , files , feed , docs , ideas ,
answers
Engaged
Getting info that interest me :
Trending topics , Collaboration
groups , answers , ideas
Personalized
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Traditional Companies
Empowered employee networks
Collective knowledge from Network IQ
Agility promotes innovation
Slightly connected silos
Pockets of information
Slow to achieve alignment
Networked Enterprises
Management
Leading For Change
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Source: McKinsey & Company, “The rise of the networked enterprise, Web 2.0 finds its payday.” Survey of 4,394 executives. December 2010.
Benefits of the Social Intranet
100,000+ employees
18,000+ employees
94,000+ employees
20,000+ employees
14,000+ employees
13,000+ employees
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Corp Communication
Gather, publish, and maintain internal
content with point and click technology
Promote and connect the brand and
culture to each employees on any device
Integrate employee generated files,
applications, and social feeds
Best Way to Deliver the Message
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IT
Bring the best time to value
Fast and easy way to address the business needs
Control and governance over the social networking
Connect with any device
A single secure platform
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IT
Bring the best time to value
Use the power of the Platform to integrate local and cloud apps seamlessly
Marketplace of over 1700 apps
Harvest the Cloud Benefits , No hardware , No software , No Worries
made social
synced everywhere
files and knowledge
articles
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Demo1) Chatter2) Directory-Find an expert (ie search across expertise)3) Team -think news4) Team dashboard (driven by your profile)5) Link to Mobile Apps (concur, File a ticket)6) search
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Discover Expertise
Blogs and WikisEmployee Directory
News And Updates
Share Files and Knowledge
Trending Topics
IdeasRecognition
Company community Provides Personal Value to Everyone
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Building a Company Community
NewsMain objects
Identity ManagementSingle sign on LOGIN
BrandingPage Customization
Applications Build custom apps fast
Can
vas
an
d P
latf
orm
A
PIs
ER
PLe
gacy
Clo
ud
Mobile UI Salesforce Touch SDK
CMS MgmtAuthoring + Templates
Announcements Employee Directory Blogs
Federated search
CollaborationSocial Intelligence Social Processes
Ideas ChatterAnswers
Marketplace of over 1700 apps
Recognition and Badges
My Helpdesk Cases,Ideas , Answers
Knowledge
Users, permission profiles and ACL
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Canvas integration
1700 Apps
Corp branding
Business Processes
Brings The Best of to Each Employee
Ideas
Answers
Single sign on
Social feed
Recognition
Mobile
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What can we do for you ?
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Thank you.
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hello
IMPLEMENTING
SOCIAL INTRANETS
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SOCIAL BUSINESS PRACTICE AT TQUILA
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SOCIAL INTRANETS
THE OPTIONS
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social intranetsthe Tquila approach
Bite size applications that deliver real business value, fast, in the context of social collaboration
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Before you start… What does your solution look like now?
What are the drawbacks?- low adoption?- no business value?- expensive to maintain?
What do you like about it?- reflects your brand?- employees are used to the
format?- if it ain’t broken…?
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Defining success Success metrics for your social intranet
A highly adopted intranet – how will you know you’ve been successful?
• IT helpdesk call deflection• Increased productivity• Greater and more valuable employee
interactions• Reduced search times• Employee led innovation • Employee satisfaction• ?
Must be related to your business goals!
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A social intranet grows organically… eventually.
ROLE: COMMUNITY MANAGER
Platform managementContent managementBusiness planning / reporting Moderation & rule enforcementElicit participation
Ensuringsuccess
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social intranet options
Working with Tquila
Start with Social – Chatter
Business application roadmap- Value to the employee- Value to the business
Bite size applications that deliver real business value, fast, in the context of social collaboration
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START WITH SOCIAL
Enable employees on Chatter
Promote sense of Community
Integrate with existing content management tool (ie Sharepoint, identify landscape of other content sharing tools – Dropbox, Box.net)
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BUSINESS APPS
VALUE TO THE EMPLOYEE- Faster information finding- Increased productivity (faster information finding,
quicker to get help)- Valuable and meaningful interactions- Enterprise wide recognition
VALUE TO THE BUSINESS- IT helpdesk call deflection- Increased productivity- Employee led innovation - Employee satisfaction
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AVAILABLE ANYWHERE
#mobilefirst
Whatever the path you choose for your
social intranet, it needs to be mobile.
Mobility is key to success
Mobile strategy
People use different devices for
different activities. The experience
on a mobile device is very different
from the processes performed on
the desktop.
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REWARDS AND RECOGNITION
PointsWeighted to business value
Cross-geographical collaborationSocial / Collaboration
Badges
Goals to achieve
PointsTrend over time
200% increase in adoption
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©Tquila | Client Name | Date
thankyou
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Global ViewCustomer Successes and Roadmaps
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Agenda
• Customer Examples
• Salesforce Roadmap
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Connect Employees with Salesforce Social Intranets
Let employees contribute content in real-time
Find and engage expertise with social profiles and feeds
Share and find files and knowledge anywhere
Deploy custom apps and choose from a marketplace of over 1700 apps
Create a personalized social intranet accessible from any device
Source: Salesforce.com Customer Relationship Survey conducted March, 2012, by an independent third-party, MarketTools Inc., on 5,500+ customers randomly selected.
Social Intranet
Employee productivity+33%
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Virgin America Connects Every Employee with a Social Intranet
Branded Social Intranet Built Mobile First
Key Business Metrics Customized For Each ‘Teammate”
Chatter Collaboration For Every Department
Business Users Update Content in Real-Time
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Marsh Redefines Collaboration with Colleague Digital PlatformRobust Social, Collaboration, & Team Recognition Tools
Streamlined Content Management Process
Single Source of Truth for Key Business Information
Easily accessible, ubiquitous communication channel for business critical and regulatory information.
On-Demand Learning Resources and HR Tools
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Brown-Forman Connects Every Employee with a Social IntranetLeaders broadcast news and updates with fresh content in real-time
4,000 global employees can engage across 135 countries
Each employee can personalize their own homepage with news, apps, and content widgets
Single sign-on provides access through the intranet to SAP and over 16 corporate apps built on Salesforce
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Helping Coca-Cola leverage its worldwide presence146,200 employees In 2011
Own, license, and market 500 beverage brands
Sold in more than 200 countries
Chatter lets the entire company collaborate in a unified setting
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Social Intranet Success Require Both A Platform and Discipline
Platform Discipline
• Integrated with business process• Integrated with business data• Easy to iterate and change• Fast to deploy
• Executive participation in social discussion
• Fresh & relevant content• Built around the key uses cases and
task (80/20 rule)
Key Questions: How will success be measured (by each key stakeholder)?How to get the most out of each team (SFDC, Partner, Altegrity)
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Chatter Vision
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Companies Are Turning to Us to Solve Three Key Problems
Disconnected Customers & Partners
Expertise, Ideas are Buried
Content, Conversation Separate from Business
Employees
CustomersPartners
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Chatter Connects People, Data and Business Processes, Across Any Device
Social IntelligenceBig Data, Topics,
Expertise
MobileSales, Service, Marketing, Files
Communities Customers, Partners,
Employees
Social Business ProcessesChatterbox, Objects, Publisher
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2013 Chatter Plan
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Amazing New Chatter Release!
GA: Chatter Communities
GA: Chatter Topics
GA: “New” Chatter Publisher
GA: Chatter Mobile w/Records
June ‘13
Pilot: Extensible Profile
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2013 Chatter Roadmap Themes
Chatter“Feed First”
CommunitiesSocial Intelligence
Chatterbox
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2013 Chatter Roadmap Themes
Chatter“Feed First”
CommunitiesSocial Intelligence
Chatterbox
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The Feed becomes your most useful productivity tool
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Create more types of information directly from the publisher
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Create tasks directly from the publisher
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Create tasks directly from the publisher
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Create tasks directly from the publisher
Evaluate new features
Amber Delaney
10 / 12 / 12
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Create tasks directly from the publisher, and update them from the feed
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Advanced Feed APIs to insert actionable feed items from 3rd party apps
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Advanced Feed APIs to insert actionable feed items from 3rd party apps
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Mobile First + New Publisher
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2013 Chatter Roadmap Themes
Chatter“Feed as a Platform”
CommunitiesSocial Intelligence
Chatterbox
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Files and Content are Disconnected, Not Secure
Files, Content, Intellectual Property In Context with Business ProcessesSales, Service, Marketing
Connected Customers
Connected Employees
Connected Partners
Connected Products
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Salesforce Chatterbox Brings it All Together
Your Files are Social, Collaborative
With Salesforce Trust and Enterprise Sharing Model
Part of Business Process
AvailableAcross Your Devices
Across all Your Enterprise Content
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Chatterbox Desktop for Windows and Mac
Chatterbox: Easily Manage Your Files from the desktop with Sync and offline access
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Chatterbox: Your files on iOS and Android – Save for Offline Access and File Share
Chatterbox for iOS and Android
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Save files from email and other apps to Chatterbox; Sync’s to Cloud and Desktop
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Accessible in the Cloud
Files Referenced, not Duplicated
Respects Source Access Settings
Federated Search
All Files Can Now be Social
Content Hub: Access all Files in the Cloud
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Accessing SharePoint Files from Chatter
Access SharePoint files in Chatter, Salesforce, and Force.com apps on mobile & tablet devices
Technology = Chatter APIs + “Connectors” to Link Sharepoint Files to Chatter API
Bringing Chatter Feeds to SharePoint
Add a feed and social graph to SharePointEnable discussions on SharePoint files
Technology = Sharepoint Webparts (Microsoft Technology) Calling Chatter API
Two Options for SharePoint Integration
Pilot, Oct ‘13
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Content Hub: Access Your ‘File’ Repositories via Salesforce
Content Hub: Browse, Search, Post with SharePoint
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Content Hub: Files are Social, Regardless of Location
Share Files From Third Party Repositories
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2013 Chatter Roadmap Themes
Chatter“Feed as a Platform”
CommunitiesSocial Intelligence
Chatterbox
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What is Social Intelligence?
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Social Intelligence is the art of harnessing the behaviors and social graph of every user to adaptively deliver the right content at the right moment.
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Introducing New Social Intelligence in Salesforce Chatter:Tap Into Your Enterprise Interest Graph with Topics & Expertise
Salesforce Platform
Recommen-dations InfluenceSimilar
Files
Topics & Expertise
Smart Search
Any Device Social Mobile
topics & expertise
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Topic Pages – Builds Your Companies Interest Graph
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Semantically Create Topics for All Posts
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Connect Topics Together
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Surface Groups “Talking About” Key Topics
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Identify Experts
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2013 Chatter Roadmap Themes
Chatter“Feed as a Platform”
CommunitiesSocial Intelligence
Chatterbox
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Branded Records/Data
Communities GA, Summer ‘13
Mobile
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Thank you.