Global Communication Magazine

143March 2016

Printed in Japan on recycled paper

Published by:

SUZUKI MOTOR CORPORATION English versionIssued date: March 2016

Suzuki Family is always happy to hear from our readers. Please send your letter and photo(s) with Suzuki products to: Suzuki Family Editor Global Marketing Administration & Planning Suzuki Motor Corporation (address shown left)(Letters and photos sent to us cannot be returned, and may be edited for publication.)

300 Takatsuka-cho, Minami-ku, Hamamatsu-shi, Japan 432-8611

HQ News

SUZUKI FAMILY 143No.

Suzuki’s Minicars Prove Their Value

Lapin: A Work of ArtThe all new Suzuki Alto Lapin mini car won the Grand Prize for most excellent overall color design at the 2015-16 Auto Color Awards organized by the Japan Fashion Color Association. Following the Hustler awarded in the previous year, Suzuki received this award two years running!

All-new Alto Series: Car of the YearThe eighth generation all-new Alto series (Alto, Alto Turbo RS, Alto Lapin) received two prestigious automobile awards in Japan. Since its launch, the Alto series featuring a newly-developed platform and achieving a large weight reduction, has been acclaimed for outstanding fundamental performance.

2016 RJC Car of the Year Award 2015-2016 Car of the Year Japan Small Mobility Award

2015-2016 Grand Prize of Auto Color Awards

Suzuki Racing Colours on DisplayAlto Works GP and MotoGP machine GSX-RR at Tokyo Auto Salon 2016

SUZUKI FAMILY March 2016 02 03

A Compact Hatchback with Style

First Media Test Drive in Europe

The all new Baleno made its debut at the 66th IAA

Frankfurt Motor Show. The Baleno with its stylish

design, spacious interior and Suzuki’s latest

technologies, is the ideal compact hatchback. With

its “Liquid Flow” design theme, compact body,

spacious interior, and efficient powertrains—all on a

new-generation platform- the Baleno offers style,

utility, manoeuvrability, driving performance and

fuel efficiency.

Chief engineer Kunihiko Ito explains: “We set our

sights on developing the ideal hatchback, one that

makes no compromises, giving it an elegant,

sophisticated and grown-up character.”

This all new Baleno goes into production at Maruti

Suzuki’s Manesar plant. In India, Baleno has been

introduced through its premium sales channel "NEXA"

from October 2015. The sales in Europe will start in the

spring of 2016.

From 9-13 November 50 key journalists from 13

European countries were invited to Barcelona (Spain) to

test the new Baleno on public roads. After a short

briefing, both the all-new 1.0-litre BOOSTERJET

turbocharged engine and the 1.2-litre DUALJET petrol

engine with the mild hybrid system were available for

test driving. Journalists were impressed with the

innovative technology, the spaciousness and the high

level of equipment of the new hatchback.

All New BALENO

SPECIAL

Barcelona

Watch thepromotional

video

Presenting GSX-R1000 Concept, New SV650/A for 2016The stage at the EICMA in Milan in November was the perfect venue for unveiling Suzuki models that show what we have to look forward to in 2016 and beyond. Using cutting-edge technologies developed in Suzuki’s return to the MotoGP, the GSX-R1000 concept is engineered based on Suzuki’s decades of success in GSX-R racing. Made with our commitment to the highest levels of performance and quality, the GSX-R1000 concept aims to satisfy sport-minded riders all over the world.

Suzuki also presented new models for 2016 including the SV650/A and the Vanvan200. The SV650/A is an updated version of Suzuki’s iconic motorcycle known for its sporty personality and the performance of its lively mid-sized Suzuki V-twin engine. The Vanvan200 is the newest member of a family of bikes with a retro image that have long been a favourite of urban riders but also a fun ride for riders looking for adventure on the open road.

Team Suzuki to be a Force in MotoGP, EWC and MXGPThe big news for Suzuki on the track in 2015 was our solid return to MotoGP. In 2016 we are aiming to place higher in the standings and encouraged by our improvements to our GSX-RR machines. Maverick Vinales won Rookie of the Year for 2015 season and we are pleased that he and Aleix Espargaro are with us again this year.

In 2015 SERT kept up its strong showings in the Endurance World Championship series winning our 14th title, the 11th with the GSX-R1000. These grueling races of 8 or 24 hours are a test of both man and machine. We are hoping that Suzuki’s outstanding team spirit will help us to win again this year.

MXGP had its ups and downs in 2015. For 2016 we are welcoming Stefan Everts, winner of an unprecedented 10 world championship titles as our new team manager. All Japan Motocross Championship with Yohei Kojima and Yoshitaka Atsuta on board Suzuki scored a brilliant 1-2 overall finish.

SUZUKI FAMILY March 2016 04 05

SPECIAL

Milan Motorcycle Show Suzuki Unveils New Models and Plans for the 2016 Race Season in EICMA

UAE Environment Ministry Chooses DF115ASuzuki’s United Arab Emirates distributor AUTO SPORT L.L.C won a big tender held by the Ministry of the Environment and installed 508 units of DF115A, 84.6kW (115PS) outboard motors, to fishermens' boats. This accelerates the replacement of 2-stroke engines by 4-stroke engines in the fishing market where 2-strokes are still a majority. This is important for environmental protection. The distributor fitted the 50th Anniversary decal to each engine so that customers could become more familiar with the long history of our Suzuki outboard motor.

50th Anniversary Fishing Festival at Lake HamanakoWhen you’ve been in the outboard motor making business for 50 years what better way to celebrate than a fishing festival in the head office neighbourhood where all that history began. Over 100 participants, fishing from the shore and from boats from 7am until noon competed. The warm and calm weather despite the November date meant that all were winners and able to enjoy a day of fun where Suzuki’s motto Way of Life! came true for all.

SUZUKI FAMILY March 2016 06 07

* Numbers show local participants. Germany(32)

Suzuki Marine’s 50th Anniversary Comes to a Big Successful End

El Salvador(26)

USA(130)

Maldives(60)

China, Guangdong Province

(15)

Thailand(115)

Japan(195)

Belgium(3)

Malaysia, Kuching

(100)

Malaysia, Kota Kinabalu

(52)

Malta(10)

South Africa(60)

United Kingdom(5)

Indonesia(105)

France(26)

Russia (East)(15)

Sri Lanka(100)

Nigeria(70)

China, Fujian Province

(18)

Clean Up the World CampaignBeautiful beaches, worldwide effort, family funAlmost 1300 Suzuki Family members from 22 countries joined Suzuki Marine’s 4th annual “Clean Up the World” campaign. Coinciding with the celebration of Suzuki Outboard’s 50th Anniversary, the 2015 event attracted more than twice as many participants as in any past year as Suzuki staff, executives, friends and families worked hard to improve beach and marine environments across the world.

Tahiti(20)

Kuwait(20)

Vanuatu(60)

Finland(10)

Italy(26)

SPECIAL

SUZUKI FAMILY March 2016 08 09

AIR TRISERBeautiful scenery, inside and out

MIGHTY DECKTake your freedom on the road

The Tokyo Motor Show from 29th October to 8th November 2015 was a

great way to introduce exciting innovations under the theme “SUZUKI NEXT

100”. The theme is based on Suzuki’s plan to strengthen manufacturing and

management as we look forward to our second 100 years. At the show we

introduced new models of automobiles and motorcycles that will lead the

way in developing 100 years of Suzuki mobility for all.

Feel Free Go!Making the town more fun and more accessible

Tokyo Motor Show 2015Suzuki exhibit theme: “Suzuki NEXT 100”

HUSTLER SCOOTThe more you carry, the more fun it gets!

Suzuki Brand Now a Force in Asian Football

Suzuki becomes the title sponsor of the SAFF (South Asian Football Federation) Championship

Thanks to Suzuki’s sponsorship of the South Asian

Football Federation (SAFF) Championship, SAFF

Suzuki Cup 2015, thousands of fans across South

Asia are enjoying Suzuki’s Way of Life! With the

New Year just getting underway, 35,000 Indian

supporters cheered their home team on as India

defeated defending champion Afghanistan.

Suzuki’s Indian partner Maruti Suzuki used the

opportunity at Trivandrum Stadium to specially

feature the Swift. Suzuki adds successful

sponsorship of the SAFF Suzuki Cup to its

established support of the ASEAN Suzuki Cup.

Certainly the Suzuki brand and the excitement of

football is a winning combination all around Asia.

Global SuzukiTokyo Motor Show

Page

Wha

t’s G

oin’

On?

SHOW

TIM

E

SUZUKI FAMILY March 2016 10 11

New Ertiga, Ciaz, iK-2 Unveiled in Indonesia

Suzuki models a great fit for the market

At GAIKINDO Indonesia International Auto Show in August 2015 Suzuki introduced the New Ertiga, our stylish family car, the Ciaz, our sedan with a spacious interior and sporty driving performance and the iK-2, our concept model premium hatchback. All have been creating real excitement. The future for Suzuki’s automobile sales in Indonesia is now brighter than ever.

Suzuki Joins FishAgri Expo 2015 in Maldives

Popular DF150TGX* outboard on display for Fishermen's and Farmer’s Day

The FishAgri Expo in the Maldives was organized by the Ministry of Fisheries and Agriculture to celebrate National Fishermen’s Day and National Farmer’s Day. Visitors included fishermen, farmers, resort owners, boat builders and ferry operators. The event was an excellent opportunity to create brand awareness and introduce more people to the Suzuki Family.

Thailand Pattaya Boat Show a Success

Suzuki booth showcasesDF300AP, DF250 and DF200A*

At the Pattaya Boat Show in November 2015 Suzuki showed off models that are sure to appeal to Thailand’s growing market for large outboard motors. Held in conjunction with the Suzuki and Shimano International Fishing Tournament the success of the show and the tournament ensures the event will become an annual staple for fishermen and outboard motor enthusiasts.

New Ertiga on display.

Striking S-Motif lights up the Suzuki booth.

Fishing tournament a big success.

Maldive fishermen and farmers at the show.

DF150TGX on display.

Suzuki New Models a Hit at India Auto Expo 2016

Vitara Brezza, an urban compact SUV,sets direction for Indian market

Maruti Suzuki’s plans for the growing Indian market were on full display at the Indian Auto Expo 2016 in February. On stage were three eye-catching vehicles, the all-new Vitara Brezza, an urban compact SUV with sophisticated masculine character and two concept cars, the Baleno RS and the Ignis. The Balerno RS is a sporty version of the fast-selling Balerno with edgy and bold styling. Visitors were out in force to see the Maruti Suzuki pavilion and its new direction for the Indian market. Toshihiro Suzuki, Presi-dent (COO), Suzuki Motor Corporation said, “Suzuki and Maruti Suzuki as ‘Team Suzuki’ will continue the challenge of innovation and evolution that contributes to Indian society.”

Toshihiro Suzuki (right) proudly introduces Vitara Brezza on centre stage.

Visitors crowd around to see Suzuki’s new direction for Indian market.

Gixxer SF, Access 125 and Gixxer are lined up for the Indian market.

Access 125 scooter for daily riding: Gixxer SF bike for sport and street

Suzuki Motorcycle India Pvt Ltd (SMIP) unveiled the all-new Suzuki Access 125 and featured the Gixxer and Gixxer SF at the Indian Auto Expo 2016. The Access 125 is a comprehensively enhanced version of this popular scooter model with an upgraded engine with Suzuki Eco Performance (SEP) technology that delivers 20 percent more fuel efficiency than the previous model. The Gixxer,

*DF150TGX:110kW(150PS)

DF200A outboard twins exhibited at the show site.

*DF300AP : 220.7kW(300PS), DF250 : 184.0kW(250PS), DF200A : 147.0kW(200PS)

the street sport bike, has been a hit in India since its introduction in 2014 and the new variant is powered by the SEP-ultralight, robust 155cm3 engine and is equipped with rear disc brakes. The Gixxer SF has the all-new Suzuki fuel-injection technology and dual disc brakes. These new models will help Suzuki grow in the dynamic Indian market.

AUTOMOBILES

From Indonesia

Biggest Event for Ertiga Owners“Pesta Ertiga”, an event for Ertiga owners, coordinated by Indonesian distributor: PT. SUZUKI INDOMOBIL MOTOR (SIM) was held in a total of 35 locations from September through December 2015. The biggest single event, held in Sentul city, Jakarta, welcomed 2,533 Ertigas, and attracted 51 media journalists. Intro-duced at the event, the 2015 refined Ertiga impressed the crowd with its renewed stylish design.

From South Africa

All-new Vitara LaunchedSUZUKI AUTO SOUTH AFRICA LTD. (PTY) created a festive atmosphere for its launch of the all-new Vitara giving their dealers and the media all the excitement of an outdoor parade. Sergio Davids, Editor of Wheels24 said, “The new Vitara is everything we’ve come to expect from Suzuki: a stylish, safe, affordable and humble compact SUV.” In an event held at the scenic Garden Route in mid-November 2015, the well-equipped Vitara also showed its mettle on two off-road mountain passes. With a back-order list that is growing by the day, we are expecting great things from this latest model!

From Uruguay

Suzuki the Leader in UruguayFor the first time in the history of the Uruguayan market, Suzuki was number one in sales in 2015 with 6928 units reaching a 14.3 % market share. This was a growth of 40.3 % over the previous year and is a unique achievement for a brand that has not been produced in Mercosur throughout its history in Uruguay. This remarkable growth was achieved through the trust of customers supported by the 70 year long history of AYAX, an excellent after sales organization and the high quality of Suzuki products.

SUZUKI FAMILY March 2016 12 13

2015 was a key year for Suzuki in the racing world. Our much talked about return to MotoGP under the guidance of Team Manager Davide Brivio and Project Leader Satoru Terada attracted attention from motorcycle racing enthusiasts from around the world. With a strong 11th place finish by experienced Spaniard Aleix Espargaro and a 12th place Rookie of the Year placing by fellow countryman Maverick Vinales it was clear to everyone that Suzuki was back and will be a force to reckon with in MotoGP from now on.

In the Endurance World Championship category Suzuki Endurance Racing Team (SERT) continued its dominant performance. Earning its 5th champion-ship in 6 years and its 14th title overall in the

demanding 24 and 8 hour events, SERT proved once again the reliability and pedigree of the GSX-R Super-bike in its 30th Anniversary year.

Stefan Everts, winner of 10 world titles and 101 Grand Prix victories, is back on the Team Suzuki World MXGP. Everts oversees all racing operations and helps develop Suzuki’s RM-Z technology for the Team Suzuki World MXGP.  On the Japan circuit Yohei Kojima and Yoshitake Atsuta are coming off a 1-2 finish in the MFJ All Japan Motocross Championship for 2015.

Suzuki competes at the highest international level. With talented riders backed by skilled management, excellent engineers and the entire Suzuki team, 2016 promises to be exciting.

At the Races Proud Return and Fantastic Finishes

Audience enjoying Suzuki car display at a music event sponsored by AYAX.

SUZUKI FAMILY March 2016 14 15

MARINE PRODUCTS

From Indonesia

River RunOn 25th October 2015, the Kalibodo River in Cilacap, Central Java, Indonesia, came alive with 108 local fishermen racing up and down the river in 54 boats fitted with DT15A, 11.0kW(15PS), 2-stroke Suzuki Outboard Motors. With crowds of viewers lining the river and flags and banners promoting Suzuki’s brand, the community event was held to commemo-rate Suzuki Marine’s 50th Anniversary, to demonstrate the speed and reliability of Suzuki’s engines, and to thank loyal customers in Cilacap for their support of Suzuki. The fisher-men, local officials including police and rescue workers and even tourists enjoyed the event and hoped it would be held again next year.

From Malaysia

Winning Fishing Competition It took landing a catfish of 5.03kg to be first among the 1300 anglers at the KTSTrading/Suzuki Outboard Motor/Angler’s Paradise fishing competition in Bongawan, Malaysia on 8th November 2015. Other winners included the anglers who caught the heaviest albino fish, the most fish caught and the biggest Tilapia caught. Fishing wasn’t the only activity. Participants and guests also enjoyed a display of Suzuki Outboard Motors, a family picnic, singing and a food fair.

MOTORCYCLES

From Chile

Suzuki Motorcycles Leads in All CategoriesWhatever the racing category, MX, Superbike, Enduro or even youngster’s races, Suzuki Chile is a winner. At the young age of 11, Motocross rider Benjamin Garib placed first in the 65cm3 and 85cm3 Infantil category and second in Latino-americano 65cm3. Also in MX, Juan Luzzardi aboard the 450cm3 and Hardy Munoz in Latinoamericano 85cm3 were first as was Cesar Mora in the Superbike 1000cm3 PRO category. In Enduro E2 Pro and E3 Pro, Suzuki riders Josue Smith and Francisco Ramdohr took second and third respectively. Such high performance for Suzuki in Chile was a first but we expect the victories to continue.

From India

GIXXER SF Wins AwardsGIXXER SF, the Indian version of the GSX150F was named “Variant of the Year 2015” by Bike India leading two-wheel magazine. Also, in Tamil Nadu state in southern India, Ananda Vikatan, a lifestyle magazine along with Motor Vikatan a two-wheel magazine, named GIXXER SF “Best Motorcycle of the Year for 2015”. GIXXER SF is very popular in Tamil Nadu and people there enjoy the GIXXER CUP competition for owners that has been held in Chennai and Coimbatore and attracts local crowds and media

From Cyprus

A Great Motorcycle for a Great Guy Suzuki Cyprus distributor A. TRICOMITIS was pleased to be the main sponsor of the Mr. Cyprus contest which ran on Cypriot national television for 2 months. The first prize winner received a GSX-R1000 and an Arai helmet along with the right to represent Cyprus at the Manhunt International competition. Contestants competed in various activities to determine who best represents the ideal Cypriot man. Certainly Mr. Cyprus beside a GSX-R1000 is an attractive combination.

From France

Suzuki Marine at Paris Nautica 2015 Suzuki Marine was very proud at the Paris Nautic Show 2015 to announce sponsorship of a special partnership with Stephane Mifsud, world record holder of Static Apnea, holding his breath underwater for 11 minutes and 35 seconds. Mifsud will travel the world on his sailboat Bene-teau powered by a Suzuki outboard to meet with students and scientists and study marine environments. At the opening event Mifsud performed a 6-minute apnea in 6-degree water in memory of the victims of the recent Paris terrorist attack.

From Chile

Earthquake AssistanceWhen a devastating earthquake hit the Coquimbo region of Chile on 16th September 2015, the boats and outboard motors of many fishermen were destroyed or damaged. To help the fishing community get back on their feet, the Funda-cion Del Rio Arteaga made a donation of 5 Suzuki outboard motors to the city of La Serena. This donation illustrates both how important fishing is to that region of Chile and how respected Suzuki is as a product whose quality and reliability will help to put this community back in business.attention. The promotional efforts of Suzuki Motorcycle India

Private Ltd. (SMIPL) are paying off and the GIXXER’s excellent performance is been successfully conveyed to a larger and larger public.