Sex, Drugs and The Infinite Scroll: The biology behind engaging design.
-
Upload
fresh-tilled-soil -
Category
Design
-
view
477 -
download
0
Transcript of Sex, Drugs and The Infinite Scroll: The biology behind engaging design.
![Page 1: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/1.jpg)
Sex, Drugs and Infinite ScrollThe Biology Behind Engaging Design
+
![Page 2: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/2.jpg)
![Page 3: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/3.jpg)
![Page 4: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/4.jpg)
Popular is not always factual.
![Page 5: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/5.jpg)
Don’t believe everything you see on the web.
![Page 6: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/6.jpg)
Quick Story
![Page 7: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/7.jpg)
![Page 8: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/8.jpg)
![Page 9: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/9.jpg)
![Page 10: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/10.jpg)
Biology is an exquisite designer.
![Page 11: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/11.jpg)
The Problem
![Page 12: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/12.jpg)
How do we design for an ambiguous future?
![Page 13: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/13.jpg)
“What does UX look like in the future?”
![Page 14: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/14.jpg)
Wrong question.
![Page 15: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/15.jpg)
“What about human biology helps us design great user experiences for tomorrow?”
![Page 16: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/16.jpg)
100% of your customers are human.
![Page 17: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/17.jpg)
Product Innovation is Evolutionary, but not in the way we were taught.
#1
![Page 18: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/18.jpg)
![Page 19: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/19.jpg)
![Page 20: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/20.jpg)
![Page 21: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/21.jpg)
![Page 22: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/22.jpg)
Adaptation happens in response to pressure.
![Page 23: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/23.jpg)
Don’t wait for environmental stress, go create it yourself
![Page 24: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/24.jpg)
Cycles of near wins that lead to more attempts.
![Page 25: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/25.jpg)
Lesson from biology: Innovation happens when you foster an environment of adaptation.
![Page 26: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/26.jpg)
Biology Drives Our State, not the technology.
#2
![Page 27: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/27.jpg)
![Page 28: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/28.jpg)
“Movement is the only thing you have to affect the world around you”
Daniel Wolpert
![Page 29: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/29.jpg)
![Page 30: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/30.jpg)
![Page 31: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/31.jpg)
![Page 32: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/32.jpg)
All tech starts out big and clunky but becomes more mobile.
![Page 33: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/33.jpg)
#convCon @freshtilledsoil
![Page 34: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/34.jpg)
#convCon @freshtilledsoil
![Page 35: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/35.jpg)
Mobile is a biological state, not a technology.
![Page 36: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/36.jpg)
Lesson from biology: It’s not mobile first, it’s mobile forever.
![Page 37: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/37.jpg)
Innovations Feel Like Superpowers, even when disguised as a phone.
#3
![Page 38: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/38.jpg)
![Page 39: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/39.jpg)
Source: The Telegraph
![Page 40: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/40.jpg)
![Page 41: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/41.jpg)
![Page 42: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/42.jpg)
![Page 43: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/43.jpg)
![Page 44: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/44.jpg)
An interface is a just another conversation.
![Page 45: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/45.jpg)
![Page 46: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/46.jpg)
“I need a ride”“Where are you?”
“Over here”“Cool, I’m on my way”
“So how did it go?”
You Ride Share App
![Page 47: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/47.jpg)
Top 5 apps of 2016 are all social or messaging apps.
![Page 48: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/48.jpg)
Echo, Google Home, speech recognition, AR, VR, AI, adaptive UI and data analytics.
![Page 49: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/49.jpg)
Lesson from biology: The best products extend, enhance or amplify our biological powers.
![Page 50: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/50.jpg)
Specialize to Exploit New Niches, but remember context is everything.
#4
![Page 51: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/51.jpg)
We’re always on, but not always on the same device.
![Page 52: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/52.jpg)
![Page 53: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/53.jpg)
![Page 54: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/54.jpg)
![Page 55: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/55.jpg)
![Page 56: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/56.jpg)
brains
![Page 57: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/57.jpg)
No substitution effect as new products are added.
![Page 58: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/58.jpg)
![Page 59: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/59.jpg)
Different context means solving the same problem with different designs.
![Page 60: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/60.jpg)
![Page 61: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/61.jpg)
__________ isn’t the same for all apps.
Shopping
![Page 62: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/62.jpg)
__________ isn’t the same for all apps.
Notifications
![Page 63: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/63.jpg)
__________ isn’t the same for all apps.
Navigation
![Page 64: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/64.jpg)
Experiences and technology are becoming more specific and filling in the niches.
![Page 65: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/65.jpg)
Lesson from biology: Experiences might produce a similar outcome, but their designs will be different.
![Page 66: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/66.jpg)
Humans Are Emotional Messes, and that’s a good thing.
#5
![Page 67: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/67.jpg)
Your brain on drugs.
![Page 68: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/68.jpg)
![Page 69: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/69.jpg)
Tracking workout data is the tip of the iceberg.
![Page 70: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/70.jpg)
Dopamine: Notifications lead to feeling good.
![Page 71: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/71.jpg)
Oxytocin: Social validation leads to sense of belonging.
![Page 72: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/72.jpg)
Serotonin: Recognition leads to feelings of pride.
![Page 73: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/73.jpg)
Serotonin: Recognition leads to feelings of pride.
![Page 74: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/74.jpg)
![Page 75: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/75.jpg)
Brain and body chemistry drives emotions and emotions drive behavior.
![Page 76: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/76.jpg)
Amygdala
Neocortex
![Page 77: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/77.jpg)
Emotions are required to activate decision making.
![Page 78: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/78.jpg)
If you’re not assisting your users to ‘feel’ their experience, you’re not helping them.
![Page 79: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/79.jpg)
People use your product because it makes them feel something.
![Page 80: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/80.jpg)
Make someone feel good and you win…
![Page 81: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/81.jpg)
Make someone feel good in front of others and you win big time.
![Page 82: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/82.jpg)
Case Study: Car safety and “soccer mom’s” perceptions
![Page 83: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/83.jpg)
![Page 84: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/84.jpg)
Source: Kelly Blue Book
![Page 85: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/85.jpg)
What does safety look like to the customer?
![Page 86: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/86.jpg)
![Page 87: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/87.jpg)
BMW forgot to ask what safety looked and felt like to their customers.
![Page 88: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/88.jpg)
Lesson from biology: The best products make humans feel more ______
![Page 89: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/89.jpg)
What can biology teach us about creating products for the future?
![Page 90: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/90.jpg)
Don’t wait for the crisis. Force positive adaptation by constantly seeking feedback.
#1
![Page 91: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/91.jpg)
Build for humans, not tech. Develop a product roadmap that allows humans to be humans.
#2
![Page 92: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/92.jpg)
Amplify current powers. Create superpowers by extending our senses.
#3
![Page 93: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/93.jpg)
![Page 94: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/94.jpg)
Specialize for your niche. Context is everything. Get out of the building and witness.
#4
![Page 95: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/95.jpg)
Make humans feel. Build products that make humans feel smart, safe, recognized, and loved.
#5
![Page 96: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/96.jpg)
Final Thought
![Page 97: Sex, Drugs and The Infinite Scroll: The biology behind engaging design.](https://reader035.fdocuments.in/reader035/viewer/2022081513/5a64d9497f8b9a88148b59bf/html5/thumbnails/97.jpg)
Warning: Please try this at home