Seville, City of Opera

TS4 | GRANADA 6-8 MAY 2014 Doc 6F-TS-56

PLAN TURÍSTICO DE SEVILLA President Manager

60 % Financing Implement 40 % Financing

Accord

A strategic cool

Target

To diversify and to increase the tourist

offer, taking as backbone the Guadalquivir River

Products of the Tourist Plan of Seville

Seville Romantic Seville myths Seville exotic Sevilla Average Age Seville zero mile

PHASES:

⁞ Justification

⁞ Resource Inventory

⁞ Itineraries

⁞ Interpretation

⁞ Pedagogy to Sevilla

⁞ Marketing

JUSTIFICATION

Seville inspires more than 150 operas. More represented times and of the biggest authors

Mozart Beethoven Donizetti Rossini Bizet Stravinsky Verdi Tomasi ………….

Carmen Don Giovanni Fígaro weddings Ther Force of Destiny Fidelio The Barber of Seville The Favorite María Padilla …………………

INVENTORY

ITINERARIES

INTERPRETATION

INTERPRETATION

INTERPRETATION

INTERPRETATION

http://www.visitasevilla.es/es/guias/ciudad-de-opera

Pedagogy to Sevilla

Marketing

• National and International Exhibitions

• Promotion in specialized media

• Presence in international operatic events

• Tour Package

According to Teatro de la Maestranza to market season tickets to the Opera

TOURIST PACKAGE

AWARDS

Coming