Severn Trent Case Study Analysis

Severn Trent Plc Page 1

UNIVERSITY TECHNOLOGY MALAYSIA

INTERNATIONAL BUSINESS SCHOOL

MRB2113 ICT STRATEGY

CASE STUDY ANALYSIS

Severn Trent Plc Water Treatment Services Case Study

NO NAME MATRIC NO

1 SHENBAGAM RAMAN MR131131


Abstract

The paper discusses the key issues in Severn Trent Plc water treatment services. Severn

Trent Plc is a group of companies responsible for water management and waste water

treatment and disposal in the UK and US. The paper highlights the company profile of Severn

Trent and strategic key intentions of the company. Next, the report highlights the two main

companies of Severn Trent Plc, which are Severn Trent Water and Severn Trent Services. In

addition, the report focuses on strengths, weaknesses, threats and opportunities of Severn

Trent Plc. Apart from SWOT analysis, this report also elaborates on the discussion of case study

questions.


TABLE OF CONTENT

No. Content Pages

1 Introduction 4

2 Case study issues 5

3 Company profile 5

4 Strategic Key Intentions 6

5 Severn Trent Water 6

6 Severn Trent Service 7

7 Case Study Questions 9

8 Conclusion 10

TABLES

Table 1 SWOT Analysis 9

Table 2: Differences between ours-to-share and mine to own 10


1.0 Introduction

Severn Trent was formed in 1974 as a regional, state-owned water authority based

in Birmingham and responsible for water management and supply, and waste water

treatment and disposal, in the catchment areas of two of Britain's largest rivers, the

Severn and the Trent. This report highlights the issues of the Severn Trent case study. In

addition, the report discusses the company profile of Severn Trent and also its strategic

key intentions. Apart from that, this report emphasizes on the two companies of Severn

Trent which are Severn Trent Water and Severn Trent Services. The business model for

both companies also will be illustrated in the report. The SWOT analysis of the company

will be discussed in brief in the report. Lastly, the brief discussion will be provided on the

differences between ours-to-share and mine to own.


2.0 Severn Trent Plc Water Treatment Services Case Study Issues

Severn Trent Plc Water Treatment Services case study is about Myron Hrycyk,

the Chief Information Officer of Severn Trent. Myron Hrycyk played a major role in

designing the new work environment, enabling greater collaboration by removing the

standard cubicle farm in favor of large, fluid spaces where employees gather to discuss,

innovate and create. Furthermore, the new work environment offers a healthy mixture

of open spaces, new work processes and the latest information technologies. Apart

from the issue of Myron Hrycyk and new work environment, another significant issue of

the case study is workforce management system. Severn Trent implemented workforce

management system that improved the handling of customer complaints, improved

timeliness of repairs and made it more convenient for customers to schedule

appointments. The newly executed workforce management system provides more

efficient scheduling of work crews, driving costs down even further. The final issue of

the case study is the technology platform. The technology platform includes virtual

desktop environment and mobile phones, which allowed employees to be mobile.

3.0 Severn Trent Company Profile

Severn Trent is an environmental services group involved in the supply of water

and the treatment and disposal of sewage. The Company was established in 1974 as the

Severn Trent Water Authority, one of the ten water authorities in England formed under

the Water Act 1973, to supply fresh water and treat sewage for around 8 million people.

Taking its name from the Severn and the Trent rivers in the UK, Severn Trent Water

(STW) provides services to 3.7 million households and businesses in Britains Midlands

and mid-Wales region. The group operates in the US, the UK, the Middle East, Europe,

North Africa, and Asia. Severn Trent is headquartered in Birmingham, the UK and

employs about 8,300 people. Severn Trent has two main companies which are Severn

Trent Water and Severn Trent Services.


4.0 Strategic Key Intentions

Severn Trent Plc has significant strategic key intentions to maintain the

performance of the company. Among the strategic key intentions are:

Providing a continuous supply of quality water

Dealing effectively with waste water

Responding to customers' needs

Minimizing our carbon footprint

Having the lowest possible charges

Having the right skills to deliver

Maintaining investor condence

Promoting an effective regulatory regime

5.0 Severn Trent Water

Severn Trent Water is one of the largest of the 10 regulated water and sewerage

companies in England and Wales. The company provides high quality services to more

than 4.2 million households and businesses in the Midlands and mid-Wales. Severn

Trent Service has significant key strengths. Among the strengths are Severn Trent Water

committed to the long term sustainable stewardship of the business, the environment,

customers and the communities in which the company live and work. Furthermore, the

company has efficiencies and high standards that help to keep the costs low, generate

progressive, sustainable returns for the shareholders and good value for money for

customers. Lastly, the company has a strong management team and a clear business

plan.


Business Model of Severn Trent Water

(Source: Severn Trent Plc)

6.0 Severn Trent Service

Severn Trent Services is a member of the Severn Trent Plc group of companies. Severn

Trent was formed in 1974 as a regional, state-owned water authority in the UKs Midlands

region. The company is responsible for water management and supply, and wastewater

treatment and disposal, in the catchment areas of two of Britain's greatest rivers, the Severn

and the Trent, from which the company adopted its name.

Key Strengths of Severn Trent Services:

The business has a clear strategy for growth, which focuses on the growing global

demand for clean water and safe, efficient waste water treatment.

Well known for our quality, reliability and stability.

Provide operating services to an increasing number of utilities, municipalities and

commercial customers in targeted countries.


Leader in high growth technology markets such as disinfection, filtration, adsorption and

marine/ offshore waste water treatments.

Track record of growth and efficient operations.

Business model of Severn Trent Service

(Source: Severn Trent Plc)


7.0 SWOT Analysis

Strengths Weaknesses

One of the largest private owned water

supplier in the world and part of a

reliable group of companies

Diversified business portfolio

Geographic expansion

Known for delivering high standard

water

Failure to tackle repairs and leakages in

the past

Ongoing investigations

Poor customer service

Geographic limitation of operations

Opportunities Threats

Increasing demand for environmental

services

Water resource management plan

Emergence of more efficient and

environmental harmless techniques for

water processing and filtering

Domestic market regulations

Operational hazards

Risks concerning climate change

Table 1 SWOT Analysis

8.0 Case Study Questions

Ours-to-share vs Mine to Own

Ours-to-share culture is like virtual desktop environment and mobile phones,

which allowed employees to be mobile. When employees sit in front of any PC or laptop

at any location at headquarters, they can pull up the same desktop environment and

work.


Ours-to-share Mine to Own

Culture that is more integrated system, not

only more open, but also more convenient

and faster. For individual employees and

geographic dependence is lower, and reduce

operating costs, the extent of spread more

quickly.

More conservative, but for individuals, it is

high safety performance, but the popularity of

the speed and scope is relatively slow, and is

not conducive to extend the platform.

Table 2: Differences between ours-to-share and mine to own

9.0 Conclusion

The paper discusses the key issues in Severn Trent Plc water treatment services,

group of companies responsible for water management and waste water treatment and

disposal in the UK and US. The paper highlights the company profile of Severn Trent and

strategic key intentions of the company. Next, the report highlights the two main

companies of Severn Trent Plc, which are Severn Trent Water and Severn Trent Services.

In addition, the report focuses on strengths, weaknesses, threats and opportunities of

Severn Trent Plc. Apart from SWOT analysis, this report also explains on the discussion

of case study questions.

Severn Trent Case Study Analysis

Documents

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