Severn Bay LinkedIn Training
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Transcript of Severn Bay LinkedIn Training
![Page 1: Severn Bay LinkedIn Training](https://reader035.fdocuments.in/reader035/viewer/2022062312/5561021cd8b42a0e408b573b/html5/thumbnails/1.jpg)
Starting out on LinkedIn
![Page 2: Severn Bay LinkedIn Training](https://reader035.fdocuments.in/reader035/viewer/2022062312/5561021cd8b42a0e408b573b/html5/thumbnails/2.jpg)
Make an impact with your profile
Find your buyers
Be influential and be admired
Generate leads
Common mistakes to avoid
![Page 3: Severn Bay LinkedIn Training](https://reader035.fdocuments.in/reader035/viewer/2022062312/5561021cd8b42a0e408b573b/html5/thumbnails/3.jpg)
*What is LinkedIn?
Network with 250 MILLION people
The world’s largest
professional social
network.
Control your professional
identity onlineFind the people &
knowledge you need to achieve your
goals
![Page 4: Severn Bay LinkedIn Training](https://reader035.fdocuments.in/reader035/viewer/2022062312/5561021cd8b42a0e408b573b/html5/thumbnails/4.jpg)
Why do I need to be on it?
What return on investment is it going to give me…?
This is always dependant on the product you’re trying to sell
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*B2B
*LinkedIn is 277% MORE effective at generating leads than Twitter and
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*B2C
Suppliers
Stockists
Contractors
Asking your network advice
![Page 7: Severn Bay LinkedIn Training](https://reader035.fdocuments.in/reader035/viewer/2022062312/5561021cd8b42a0e408b573b/html5/thumbnails/7.jpg)
It’s used by your
KEY DECISION MAKERS
Managers
Directors
OwnersChief Officers
Vice President
s
![Page 8: Severn Bay LinkedIn Training](https://reader035.fdocuments.in/reader035/viewer/2022062312/5561021cd8b42a0e408b573b/html5/thumbnails/8.jpg)
*Features
Profile
Feeds
Messaging
Company pages
Industry News
Follow tools
Community building
![Page 9: Severn Bay LinkedIn Training](https://reader035.fdocuments.in/reader035/viewer/2022062312/5561021cd8b42a0e408b573b/html5/thumbnails/9.jpg)
*Get found
Keyword Density
Shared Connection
s
Profile Completen
ess
![Page 10: Severn Bay LinkedIn Training](https://reader035.fdocuments.in/reader035/viewer/2022062312/5561021cd8b42a0e408b573b/html5/thumbnails/10.jpg)
3 Top TIPS for a fantastic profile
USE KEYWORDS THROUGHOUT
Write it ALL OUT (as you)! Don’t miss out sections, people WANT to know your previous experience or education because that’s what
makes you GOOD AT WHAT YOU DO!
Don’t have a boring job title…
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ONE GOLDEN RULE
ALWAYS
PROOF
READ
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*Connecting
An active network to SELL your services to
People you
don’t know…
People you MAY know
People you DO know
![Page 13: Severn Bay LinkedIn Training](https://reader035.fdocuments.in/reader035/viewer/2022062312/5561021cd8b42a0e408b573b/html5/thumbnails/13.jpg)
*Using searches
![Page 14: Severn Bay LinkedIn Training](https://reader035.fdocuments.in/reader035/viewer/2022062312/5561021cd8b42a0e408b573b/html5/thumbnails/14.jpg)
*Using searches
Use the search function of LinkedIn as an exercise in finding decision makers!
Search by job title in the search box,
On the left hand side choose ‘People’
Chose by location
Target by specific company if there is a new company you want on your books.
![Page 15: Severn Bay LinkedIn Training](https://reader035.fdocuments.in/reader035/viewer/2022062312/5561021cd8b42a0e408b573b/html5/thumbnails/15.jpg)
Think about your KEYWORDS
Think of a specific company or person you’d like to target
Think about what makes you SPECIAL
![Page 16: Severn Bay LinkedIn Training](https://reader035.fdocuments.in/reader035/viewer/2022062312/5561021cd8b42a0e408b573b/html5/thumbnails/16.jpg)
*Writing the first message
‘Hi x,
Great to meet you yesterday at the networking breakfast meeting. What did you think of the set-up?
Would be great to connect with you on LinkedIn as I’m really interested in that new <training project> you were chatting about, let me know how it’s going!
All the best,
Miranda
![Page 17: Severn Bay LinkedIn Training](https://reader035.fdocuments.in/reader035/viewer/2022062312/5561021cd8b42a0e408b573b/html5/thumbnails/17.jpg)
‘Hi x,
Thanks for connecting with me on LinkedIn. Your work in <3D printing> looks so <interesting> and I’d love to hear more about <it> as I currently am designing a new <related product>. Let me know how it’s going.
If there’s anything I can help you with in the future please do just get in touch.
Have a great weekend,
Miranda
Touch base
Recognition
Interest in Industry
Helpful
Friendly (not too informal)
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Hi Efe,
I hope you’re well?
I noticed we share a group and I’ve recently started a new role at Leopard Digital where I have been speaking with professionals in SMEs to find out their biggest needs within online marketing to bring in more business. I myself specialise in customer interaction through social media with high focus on Twitter & Facebook campaigning.
I’d love to chat to hear how you currently get new customers and to discuss whether we can assist you in your current efforts. Do you have time for a short conversation this week? If so, what’s the best number to reach you on?
Thanks,
Miranda
Touch base
Recognition
Interest in Industry
Call to action
Friendly (not too informal)
![Page 19: Severn Bay LinkedIn Training](https://reader035.fdocuments.in/reader035/viewer/2022062312/5561021cd8b42a0e408b573b/html5/thumbnails/19.jpg)
*Remember:
EV
ER
YO
NE I
S O
N
LIN
KED
IN F
OR
A
REA
SO
N!
Establishing themselves in their
industry
Looking for better offers, suppliers,
staff or customers
Networking
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*Updates to ‘contacts’
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*Relationship
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*Relationship
Tag to categorise
into leads/referral
s
Add notes to yourself
Add reminders of when to get
in touch
![Page 23: Severn Bay LinkedIn Training](https://reader035.fdocuments.in/reader035/viewer/2022062312/5561021cd8b42a0e408b573b/html5/thumbnails/23.jpg)
* Establishing yourself as an expert
Updates
Website links
Saved search
es
Groups
Company
![Page 24: Severn Bay LinkedIn Training](https://reader035.fdocuments.in/reader035/viewer/2022062312/5561021cd8b42a0e408b573b/html5/thumbnails/24.jpg)
Updates
Post updates REGULARLY
Make them industry specific
Make them ENGAGING
Include videos,
photos or links to
outside sites when you
can
![Page 25: Severn Bay LinkedIn Training](https://reader035.fdocuments.in/reader035/viewer/2022062312/5561021cd8b42a0e408b573b/html5/thumbnails/25.jpg)
* Lead Generation
Adverts
Private Messagi
ng
Mass messagi
ng
Company Pages
Groups
Email marketin
g
![Page 26: Severn Bay LinkedIn Training](https://reader035.fdocuments.in/reader035/viewer/2022062312/5561021cd8b42a0e408b573b/html5/thumbnails/26.jpg)
*Groups
![Page 27: Severn Bay LinkedIn Training](https://reader035.fdocuments.in/reader035/viewer/2022062312/5561021cd8b42a0e408b573b/html5/thumbnails/27.jpg)
*groups
![Page 28: Severn Bay LinkedIn Training](https://reader035.fdocuments.in/reader035/viewer/2022062312/5561021cd8b42a0e408b573b/html5/thumbnails/28.jpg)
*Promotions
![Page 29: Severn Bay LinkedIn Training](https://reader035.fdocuments.in/reader035/viewer/2022062312/5561021cd8b42a0e408b573b/html5/thumbnails/29.jpg)
Members
You can freely message
anyone in the same group as you (provided they haven’t opted out of
this function).
Local groups are great for
keeping up to date
with events etc
Build new connection
s
Find NEW people to market to
![Page 30: Severn Bay LinkedIn Training](https://reader035.fdocuments.in/reader035/viewer/2022062312/5561021cd8b42a0e408b573b/html5/thumbnails/30.jpg)
Concerted Lead Generation
Building connection
s
Messages to your network
Updating your
status
Group Promotio
ns
Company Updates
Paid Advertisi
ng
InMail
Group Manageme
nt
Using external
companies
![Page 31: Severn Bay LinkedIn Training](https://reader035.fdocuments.in/reader035/viewer/2022062312/5561021cd8b42a0e408b573b/html5/thumbnails/31.jpg)
Where to go from here…
Make/Update your company pages• Follow 5 companies
Join 5 groups
Download your email database from LinkedIn
Save searches
OPTIMISE YOUR PROFILE
![Page 32: Severn Bay LinkedIn Training](https://reader035.fdocuments.in/reader035/viewer/2022062312/5561021cd8b42a0e408b573b/html5/thumbnails/32.jpg)
*Common mistakes
![Page 33: Severn Bay LinkedIn Training](https://reader035.fdocuments.in/reader035/viewer/2022062312/5561021cd8b42a0e408b573b/html5/thumbnails/33.jpg)
*Being too vague…
![Page 34: Severn Bay LinkedIn Training](https://reader035.fdocuments.in/reader035/viewer/2022062312/5561021cd8b42a0e408b573b/html5/thumbnails/34.jpg)
*Instead be SPECIFIC and
show PASSION
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Connections Collection
How many do I need
Getting to the magic
500+
What do I do now I
have them…?
![Page 36: Severn Bay LinkedIn Training](https://reader035.fdocuments.in/reader035/viewer/2022062312/5561021cd8b42a0e408b573b/html5/thumbnails/36.jpg)
*How many do I need?
What are you selling?
Is your service or product
mass market?
Needs a large varied
audience
Or is it niche and
high value?
Needs a specific narrow
audience
![Page 37: Severn Bay LinkedIn Training](https://reader035.fdocuments.in/reader035/viewer/2022062312/5561021cd8b42a0e408b573b/html5/thumbnails/37.jpg)
I’m a ‘LION’…..
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Do you ignore your emails…?
Don’t ignore your connections
!
![Page 39: Severn Bay LinkedIn Training](https://reader035.fdocuments.in/reader035/viewer/2022062312/5561021cd8b42a0e408b573b/html5/thumbnails/39.jpg)
Update and optimise your
profile
Think of 2-3 sets of key words or
phrases
Use 3 different search functions
and test what works and what
doesn’t
Post at least one update per week
with some engaging or
valuable information.
Join 10 relevant groups
Follow 10 relevant
companies
Start (or update) your company
page
Export your connections using the link below and send them some
emails!
https://www.linkedin.com/
people/export