Intelligence | Scale | Revenue

WHAT IS SEVENTYNINE

sev’en.ty-naIn adj. & pron.

“The human body consists of seventy-eight organs & organ systems. Our pursuit is to bring in the next essential organ to a conscious ecosystem.

Whilst not deliberating a feel on the humanoid bionetwork (which we don’t have full understanding of as yet), we believe we are very well versed in the digital media ecosystem, and can act as the next essential organ in that ecology”

WHAT WE DO

.: framework tools :.

M-establishment (Studio)

Conceptualization, development & delivery of full-bodied mobile applications across platforms (IOS, Android, Blackberry, Symbian/Java, WP7 & HTML5)

Video & Rich Media

Build on the continual usage of enriching user experiences across platforms with Interactive Media Ad Units and Video consumables

MEDIA - Distribute, Monetize & Engage Quality Audiences Deploy & push for maximum

visibility: Place apps on App Stores; Distribute them across highflying apps, mobile web (WAP), partner networks and high-ranking publishers for maximum visibility

Quick Turnaround: Monetize your apps as it gains momentum in our distribution channel, thus fueling organic and deep-seated growth

Metrics & Analytics: We thrive on the pool of knowledge that is available out there, and our capability includes bringing it all to the table for sustained engagement and continuous & relentless enhancement in offerings

MOBILE ADVERTISING

INDIA: A MARKET SNAPSHOT

0102030405060708090

1

1

1

1

Smartphone Sales – Growth %

Smartphone Sales Growth in a year (%)

950+ million mobile subscribers

Smartphone penetration at 17.5%

(Q3 2011)

• up 75% from Q4 2010• average smartphone price halved in last 6

months

Mobile data revenues up 15% (period: Q4 2010 – Q2 2011)

• coincides with the launch of 3G services

Smartphones now account for 49% of time spent on the internet• Desktop PCs are used 29% of the time • Notebooks account for 22%

250+ million are internet capable

Unfortunately 79 percent of large online advertisers still don’t have a mobile presence

Reactions after viewing a mobile ad42% click on the

mobile ad35% visit the

advertiser’s site32% search for

more info49% make a

purchase27% call the

business

71 percent of smartphone users that see TV, press or online ad, do a mobile search for more information.

24+ million use mobile internet

Sources: Distimo, Visionmobile, Nielsen, ChetanSharma Consulting – Nov 2011

GROWTH OF APPSWorldwide: App Downloads

Market Share Downloads Growth

iPhone 51.8% 1.6b 26% 5

Android 28.5% 1.2b 65% 5

iPad 10.2% 267m 12% 5

Nokia 4.6% 120m -NA- 6

Blackberry 3.4% 90m -NA- 6

WP7 1.2% 33m 30% 5

Sources: Xyologic.com,, [x]Cube Labs, Google Blog – Dec 2011

By the end of 2014, over 185 billion apps will have been downloaded from app stores, since the launch of the first one in

July 2008

GROWTH OF APPSIndia: App Downloads

56%

10%

10%

9%

4%

3%3%

2%1%1%1%

“Top Categories”

GamesSocialUtilitiesEntertainmentLifestyleMusicPhotographyProductivityFinanceTravelReference

Sources: Xyologic.com, Nielsen – Dec 2011

Market Share Downloads Growth

Nokia 48% 52.92m -NA-

Android 18% 19.6m 5

iPhone 14% 15.48m 5

Blackberry 5% 5.88m 6

iPad 3% 3.53m 5

Others 11% 11.76m -NA-

The subcontinent is already experiencing a meteoric rise in smartphone app downloads

WHAT WE OFFER

OUR BUSINESS UNITS

DISTRIBUTION

PLATFORM

ANALYTICS & METRICS

VIDEO & RICH MEDIA

M-ESTABLISH

MENT (STUDIO)

Target specific platforms

Target devices

Reach target audiences by device brand, device models, OS versions, connection type (3G/GPRS/Wi-Fi)

Target by context, genre

Touch target audiences by beating into our genres, tags and categories

Target location & providers

Target by country, city, locale & telcos

MEDIAWho we target …

Behavioral targeting (coming soon)

Benefit from our audience profiles based on their behaviors patterns and past actions

Target by demographic data (coming soon)

Target audiences by age, gender, income group, occupation, lifestyle and custom demographics

Retarget and Re-engage(coming soon)

You’ve noticed that your usage has dropped recently. We’ll help you retarget users that haven’t used the app for a while

MEDIATargeting Checkpoints

Location/Provider(Country, City, Locality, IP, Operator, ISP, APN)

Device Info(Brand, Model, OS version, Connection)

Contextual(Category, Genre, Tag)

Sociography(Consumer Groups, Interests)

Demographics *(Age, Gender, Income, Custom)

Browser – WAP Country, IP Brand, Model, OS version a a a

Browser - HTML5

Country, ISP, IP (City, Locality via GPS/a-GPS) Brand, Model, OS version a a a

AndroidCountry, Operator, ISP, IP, APN (City, Locality via GPS/a-GPS)

a a a a

IOSCountry, Operator, ISP, IP, APN (City, Locality via GPS/a-GPS)

a a a a

Symbian/JavaCountry, ISP, IP (City, Locality via GPS/a-GPS) Brand, Model, OS version a a a

BlackberryCountry (City, Locality via GPS/a-GPS) Brand, Model, OS version a a a

Windows PhoneCountry, Operator, ISP, IP, APN (City, Locality via GPS/a-GPS)

a a a a

Never over-pledge and under-deliver!!

“All platforms have limitations. We respect that and thrive on bringing the most viable targeting options to the table, hence deriving quality audiences”

* Subject to availability of data

MEDIA

Impressions

•In-App•Mobile Web/WAP

Click(s)

•to Mobile Web/WAP•to SMS•to Call•to Lead•to Video•to any Action …

Downloads & Installs

•Symbian / Java•Android•IOS•Blackberry•WP7

Campaign Formats

Level up and get down straight to business

“The Web has a few business outcome units. Mobile extends that array and we bring them all to you”

MEDIAReporting & Media Insights

Application reporting including request, views, clicks/click-through rate, revenue, eCPM and more

Campaign reporting including views, clicks/click-through rate, spend and more

Complete Funnel-based Campaign tracking

Schedule, serve and track all kinds of mobile ad units

Consolidate revenue and performance metrics across all sources on an hourly/weekly/daily/monthly basis

Compare campaigns and efficiently manage performance

“Access real time stats to make data-driven business decisions about application and campaign performance”

In-App | WAP | WEB In-App WAP

OUR DISTRIBUTION PLATFORM

PAY-FOR-PERFORMANCE NETWORKVIDEO NETWORK

Video PipelineMobile Devices

WAP

APP

TabletsWAP

APP

WebPlayers

Web

Interactive TVApp Players

VIDEO NETWORK

OUR REACH

Global Inventory across Mobile Web, WAP & In-App

ClicksDownloadsCPM

Java5m3m55%

Android10m5m35%

IOS0.5m0.1m10%

Traffic from In-

App75%

Traffic from WAP25%

“Engaging Traffic from verticals like

News, Ecom, Travel, Social, Lifestyle and

more”

Quality platform audience from Feature & Smartphones

ANALYTICS

Support for major mobile platforms

Business Insights (coming soon)

• M-Commerce Tracking• Sale Conversion Tracking (on

supported platforms & ad networks)

• Conversion Tracking (Alerts, Days-to, Visits Unit and more …)

• Feature level Conversion Comparison

• Custom Metrics (Pivots)

Business Insights … not just Metrics

Daily Drivers• App Primetime• New vs. Returning users• Geographic Metrics (Country,

Continent, City (using GPS/a-GPS), Locality (using GPS/a-GPS))

• Technical Metrics ( Device Brand, Model, OS version, Screen Resolution, Language)

• Event & Goal Tracking• Demographics (Age, Gender,

Interests)• Service Providers (Operator/Telcos,

ISPs)• Engagement Analysis

ANALYTICSCompelling intelligence for App Developers

The power to understand your users …

“Comprehensive App Usage Analytics is not just a value-add but a game changer”

Supports multiple reporting formats and export options …

“On Screen Dash widgets - Pie & Bar Charts, Extender Tabs & Tag Clouds”

“Export to Excel, PDF, HTML, JSON, XML”

ANALYTICSWhat you need is what you get …

Complete Funnel Reports

“All-embracing Campaign Tracking from Media Acquisition to Usage & Behavior metrics brings a new dimension to business”

ANALYTICSDashboard

Gain Key Insights

“Seventynine analyzes data to identify trends, patterns and relationships entailed within data to preempt and foresee significant insights into your mobile business.”

ANALYTICSDevice Metrics

Deep Dive into Device

Metrics

“Seventynine Labs is always hungry for data derivations. Our

device intelligence

brings an all-round data matrix that

measures up for superior

analysis of device

capability and maturity”

CREATIVESEnrich user experiences with ingenious & lush digital fabrics

Banners, Interstitial

In-Store Widget Interactive Ads(coming soon)

Video Ads(coming soon)

CREATIVESInterstitial Banners

CREATIVESRich Clickable Banners

CREATIVESVideo Banners

Full Screen Expandable Video Ads

Text• Text Banners should get

their own dedicated screen in an app

Interstitial• The skip button for

interstitials should be delayed by 1-5 seconds

Banners• Animate the

banner

CREATIVESDesign: Simple procedures get you higher conversions

General Rules• Anchor your Banner: Make

them stick when the user scroll down

• Re-engage regularly: Refresh the banner every 2-3 minutes

• Go Native: Make the Ad look like part of the App in terms of its design

• Do not break Gameplay: Show ads between levels or after the game

• Ad Frequency is Crucial: Often enough to get attention but not to annoy the user

Above figures are indicative numbers for an average performing app genre

Prominent Logo

CTR (%): XeCPM: $ X

STARTCTR (%): 3XeCPM: $ 3X

FINISH

Reduce Clutter

Animate Blend in

Invoke User Actiona a a

CREATIVESDeploy: Specifications

Banner sizes: XXL – 320x52 pixels XL – 300x50 pixels L – 216x36 pixels M – 168x28 pixels S – 120x20 pixels

Interstitial sizes: XXL – width 320 pixels XL – width 300 pixels L – width 216 pixels M – width 168 pixels S – width 120 pixels

Text Ads: Support for small, medium, large

and x-large text Ads From 10 through 24 characters

Aspect ratio for in-App banners• 16:9 and 4:3 for Interstitial• 6:1 and 4:1 for banners

File formats: • Banners/Inters – GIF, JPG, JPEG,

PNG• Rich Media – HTML5

File weight:• Between 7 & 12 KB for static

banners (15 KB for interstitials)• Between 15 & 18 KB for

animated banners• No more than 20 KB for Rich

Media Ad Units

Your App

run it through

run it through

Video Ad

enabled App

CREATIVESVideo Box (coming soon)

Seamless Video Ad Wrapping …

M-ESTABLISHMENT (STUDIO)From concept … to realization

“Engaging with brands who have not yet explored app as a business”

“Conceptualize once and allow us to ideate, build and deploy to multiple platforms including Mobile Web Apps (HTML5)”

M-ESTABLISHMENT (STUDIO)DealBook

“DealBook aggregates an ever growing list of online deals so you

don't have to”

WHY SEVENTYNINE ?

FEATURE PHONE(WAP, MOBILE WEB)

IPAD & TABLET(MOBILE WEB, IN-APP)

INTERACTIVE TELEVISION

(TV APPS, APP PLAYERS)

OUR CHANNEL PRESENCE

2’’

21’’

WAP News – 20%

Business – 20%

Finance – 10%

Technology – 10%

Entertainment – 30%

Others – 10%

MOBILE -APP

Games – 15%

News / Business – 20%

Social – 15%

Technology – 10%

Entertainment – 30%

Others – 10%

TABLET -APP

Games – 20%

News – 20%

Social – 5%

Business – 15%

Entertainment – 30%

Others – 10%

WAP

News – 20%

Business – 20%

Finance – 10%

Technology – 10%

Entertainment – 30%

Others – 10%

TELIVISION

Games – 10%

Sports – 10%

News – 10%

Business – 10%

Movies & Music – 40%

Others – 20%

with CROSS CHANNEL VIDEO ADS coming soon!!

ACCURATE TARGETING

OPERATOR

Direct

Billing

DEVICE

OS

Brand

Model

Screen Size

Screen Resolution

GEO IP

RAW IP

Country (via IP)

State (via IP)

City (via GPS)

Locality (via GPS)

PLATFORM

Web

WAP

App

CATEGORY

News

Business

Finance

Technology

Social

Entertainment

Games

… more

TIME

Time of day

Day of week

ANALYTICS

App & WAP A

nalytics

App PrimetimeNew vs. Returning usersGeographic Metrics (Country, Continent, City (using GPS/a-GPS), Locality (using GPS/a-GPS))Technical Metrics ( Device Brand, Model, OS version, Screen Resolution, Language)Event & Goal TrackingDemographics (Age, Gender, Interests)Service Providers (Operator/Telcos, ISPs)Engagement Analysis… many more

Video Analytics

Video impressions Click ThroughsVideo DurationVideo play intent by UserNo. of mutes / unmutesClicks on Share OptionFacebook Likes / FanClicks on Exit / Close buttonClicks on Companion BannerNo. of Replay… many more

Busines

s Insights

M-Commerce TrackingSale Conversion Tracking (on supported platforms & ad networks)Conversion Tracking (Alerts, Days-to, Visits Unit and more …)Feature level Conversion ComparisonCustom Metrics (Pivots)… many more

Funneled Media Reports

Seventynine brings an all-embracing campaign tracking mechanism that tracks your media right from the Acquisition phase through to Usage & Behavior

metrics

WE’RE DIFFERENTWe aim to outweigh our own expectations

Multiple Reporting Formats App to WAP conversion

Tracking Campaign Tracking All Mobile Platforms Custom Metrics (Pivots) ^ Conversion Comparison by

Features ^ Screen Load Time ^ Loyalty Tracking ^ Days to conversion ^ M-Commerce Tracking

Storefront Widget Ad Units Performance Network Interactive Rich Media Full-Circle “Funnel” Metrics Sociography Targeting *

Market Cloud

Distribution

Rich Media

Ad Network

Analytics

THIS IS OUR HOME

OUR STRENGTHSWe excel at service offerings

MEDIA“Planning &

Buying”

ANALYTICS“Deliver Business

Insights to Measure Success

Criteria”

DISTRIBUTION“Organic Delivery to

Maximize your Visibility”

MONETIZATION

“Quick Return on Investment”

TECHNOLOGY“Supply and

Demand side API Integration”

SEVENTYNINE LABSWhat’s cooking behind the scenes …

Rich Media & Video

Video Ads Video Box (Ad Wrapping) Expandable Banners Interactive Banners Rolling Banners

Click-to Actions

.. Locate .. Storyboard .. Buy

and plenty more …

Analytics

Pivot Metrics – Mine data yourself and create custom metrics as your business demands

Screen Load Time – Measure time consuming activities within your app

Loyalty Tracking – Know your loyal fans, engage with them as they engage with your app

Days to conversion – Get appraised insights on estimated conversion times with email alerts

Additional Platform Support

e: sales@seventynine.mobi

u: www.seventynine.mobi

CONTACT US

SOURCES