SEVENTIES SWAGGER

LIM COLLEGE

1970-1979

1972: Serious Students of Style

• 1970: Tuition = $1,500• 1970: Seniors eligible for London work-project• 1971: LIM goes co-ed • 1971: LIM issues first Associate’s Degrees• 1972: Adrian Marcuse assumes Presidency • 1972: Maxwell F. Marcuse assumes

chairmanship of Board of Directors

1975-1980• 1975: Entering class grows 35%• 1975: Dean Joan Terranova arrives• LIM Offers weekend college program• LIM Celebrates 40th Anniversary• 1977: Middlestates Acredation • 1979: Fashion Education Foundation

chartered, a 501(C)3 scholarship fund.

LIM Turns 40- But Doesn’t Look A Day Over 29.

Ten Questions Asked By Parents About LIM

(September, 1976)

• 1.What kind of financial aid is available?• 2. What is the work study program?• 3.What are the chances of finding a job after graduation?• 4. Where are graduates of LIM working?• 5. Who teaches at LIM?• 6. What is social life like? Do you have dress requirements?• 7. I’m concerned about security. Do you have any

problems?• 8. Is counseling available?• 9. What about living arrangements?• 10. What are the advantages of studying at LIM?

Ten Questions Asked By Parents About LIM

(September, 2012)• 1.What kind of financial aid is available?• 2.What are the chances of finding a job after graduation?• 3. Where are graduates of LIM working?• 4. Does that number include room and board?• 5. Can my child continue to live in the dorms after

graduation?• 6. LIM stands for what?• 7. LIM is NOT the school on Project Runway?• 8. Will LIM host the next season of Project Runway?• 9. So THAT number is the total-total cost?• 10. If no one else does, will you hire my child?

The Me Decade (Well, not me, but you know…)

Cultural High-Water Mark:

The Beefburger

Your Father’s Mustache…

…Is now a Gourmet Garage.

THE JOY OF SCHOOL

I’M LIM, YOU’RE LIM.

Stock It To MePractical Retail Education

Would You Let This Man Teach You Buying?

Yeah, You Did.

Adrian G. Marcuse Library, 2012

LIM College Archives, 2012College Archivist David S. Benjamin, M.A., M.S.L.I.S.

Source Materials• LIM College Archives. 14th Floor, Maxwell Hall.• Adrian G. Marcuse Library, LIM College. 2nd Floor, Maxwell Hall.• Feinstein, Stephen. The 1970’s: From Watergate to Disco. Revised Ed. Enslow: 2006.• Turner, Tracy. The 1970’s: The Decade That Style Forgot. Prion Press, London: 2006.• Peacock, John. Fashion Sourcebooks: the 1970’s. Thames & Hudson, London: 1997.• Herald, Jacqueline. Fashions of a Decade: the 1970’s. Facts on File Inc, New York:1992.• Smith, Desire. Early 1970’s: Fashionable Clothing From the Sears Catalogs. Schiffer

Press, Atlgen PA: 1998• All American Ads: 1970s. Jim Heimann Ed. Taschen Books, Koln: 2004.• Bondi, Victor. American Decades: 1970-1979. Gale Research, Detroit: 1995.• Leonard, Thomas, and Cynthia Crippen, Marc Aronson. Day By Day: The Seventies. 2

vol. Facts on File, New York: 1988.• Yapp, Nick. Getty Images 1970’s. Konemann, Germany: 1998.