Sevenly-NewDesignPracticePresentation

8/10/2019 Sevenly-NewDesignPracticePresentation

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Sitting in my o!ce after an 8 hour discussion on the topic of fighting poverty I realized the problem is not the millions of people who go in need everyday, Its the billions of people who watch it happen and

do nothing about it.

We are the problem! I yelled to my friend Aaron. Its us! Not them. How can we fix us? - Co-Founder, Dale Partridge, 2010


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In January 2011, two young entrepreneurs left their six figure ventures to chase a calling they believed could change the world. Dale Partridge, a 25 year old serial entrepreneur known for innovative branding, and Aaron Chavez, age 19, known as one of the top social

media gurus in the country, got together to develop a model, they hoped, would re-teach a generation that people matter. We were tired of people not caring about the hungry, sick, enslaved, and forgotten said, Aaron.

With this, the two entrepreneurs broke down the worlds greatest problems into seven causes. Hunger, Water, Slavery, Aid, Disaster, Medical, and Poverty. Their focus was to create a simple model that allowed everyone to give. We figured, if we can help people give,

we could get them to care said, Dale.


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and thus sevenly was born. The model works like this:

Every seven days they partner with a new charity a$ecting one of the seven causes

They release a new, limited edition awareness tee, specifically for that cause

Over those seven days, for every product sold, they would give $7 to that weeks charity.


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TOTAL RAISED TO DATE

$3,987,457

PEOPLE HELPED

1,363,512


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TOTAL RAISED TO DATE

$3,987,457

PEOPLE HELPED

1,363,512

AMERICAS MOST SOCIAL SMALL BUSINESS

MASHABLE + CAPITAL ONE


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The whole process starts more than two months before the week of launch. they talk with a particular charity that they feel is a good fit with their community and discuss the impact that

they make with the $7 donations. From there a story is created, a tangible idea that breathes life into what that impact means and how we want to communicate it to our community of

world changers.


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The next step is to create an ar t brief, sketches and ideas for the weeks campaigns designs.


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then the shirt designs get sent out to get samples in all the di$erent cuts we plan on having go live with the campaign which we then use for a photo shoot.


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From there, our marketing team jumps into action, working with creative to develop content for the weeks upcoming content for social media, email, and web.


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At this point we are usually about a week out and start building the campaign with the products, finalizing what vendor products will go live along with the limited edition campaign tees.


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Then the site is updated and ready to launch the upcomingMonday at 10am.


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So whats it like to be a part of the sevenly creative team? atypical day consists of receiving an art brief, looking for inspiration, creating concept sketches, and then finalizing a graphic.

Through out this whole process, they communicate with the Creative Director to have a clear vision of the direction of the work.In a week, they usually do 2-3 campaign related pieces

and when theyre not working on these, theyre creating work through their own vision for Sevenly Line pieces.


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senior artist Nathan Yoder shared a bit about his journey to sevenly: Ive drawn my whole life but after high school I decided to go to school for graphic design. I thought Id be doing branding and layout my whole life but a fter two

years at an advertising agency once graduating college with an associates in graphic design, I found myself looking for reasons to draw again. Ive always done freelance design work on the side but the past year or two, I started

doing more illustrated freelance projects which built my name as an illustrator in the design community. And thats how I got to Sevenly!


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and to close it o$some advice from Strategic Relationships Coordinator, Austin Roberts: Live for purpose and meaning, not success, money or fame. Dont settle for a job that will pay you a ton, but wont bring you or any other

person outside the walls of your company any value or purpose. Work hard. Be persistent. Be brave and dont give up. Career life is hard, but it can be extremely rewarding as well. Lastly, you can change your world and the world

around you RIGHT NOW. Dont wait until after graduation. Start doing what you love for free but ONLY for meaning, purpose and value. Youll see immediate payo$, I promise.


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Sevenly-NewDesignPracticePresentation

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