Seven Wonders of VancouverBy Aniella Antonio, Naomi Ashton, Kashtin Giannubilo,

Muniba Musheer.

An indoor water park experience complete with :

Located near Lonsdale QuayAquarium Pool1 ride3 twisting water slides 7 visually stimulating Vancouver landmarks

What is our product

Product Strategy

Seven wonders of Vancouver

Outdoor

NORTH SHORE MOUNTAINS

STANLEY PARK

WHISTLER MOUNTAIN

SEAWALL

CAPILANO SUSPENSION BRIDGE

IndoorAQUARIUM

SCIENCE WORLD

Branding Goal Associated with an exciting, one-of-a-kind family and friends experience

Competition oriented approach

Pricing Strategy

PRICES

$25.70 for adults$22.50 for students/youth (ages 17 and under)$20 .20 for seniors$12.20 for children ( up to age 10)FREE children up to 2 years old

** A $5.00 dollars discount will be applied for those entering within the last 3 hours of operation.

Pricing Strategy

First Quarter

Second Quarter

Third Quarter

Fourth Quarter

$0.00

$200,000.00

$400,000.00

$600,000.00

$800,000.00

Revenues

Revenues

Encourage families and young adults to come together Experience Vancouver’s attractions in an unique way Giving back to the tourism industry Promoting Vancouver’s local attractions

Mission

1. Create a year round accessible indoor waterpark Playland opens seasonally Kitsilano Pool is seasonal Second Beach Pool is seasonal

Product Objectives

2. Cater to families and young children by creating unique products

3 Twisting water slides Aquarium Pool Ride in Totem Pole embellished vessel Miniature replicas of Iconic Vancouver landmarks

Product Objectives

To build awareness amongst residents To secure potential customers through

promotions To inform the target market To gain a significant market Establish it as a preferred destination

Marketing Objective

Relative to Target Market Marketing Objective

o Accessible entrance fee for families Attract children with a fun campaign Identify children’s needs and wants Demonstrate uniqueness of our product Convey the importance on quality time

SWOT analysis

Strengths

It is Unique Waterpark focuses on

children's needs Open all year round

Weaknesses

High risk - new attraction Technical difficulties Finding and retaining

employees Standards/cleanliness

Opportunities

Encourage family time New attraction- Appeals to

a large demographic Promotes local tourism

community Promotes an active and

healthy lifestyle

Threats

Competitors i.e: Vancouver Aquarium

Customers losing interest Location - Far away from

Abbotsford and Chilliwack

Target Market

Male or female ages 5-45 who live in the Greater Vancouver area

Vancouver’s diversification Nature Culture Company's/ Locations

Points of Difference

To have fun and excitement through :

I. Visual stimulation II. Physical activities III. Learning about local history IV. Learning about marine life

Priorities

Features Aquarium Pool Ride in Totem Pole embellished vessel Miniature replicas of iconic Vancouver landmarks 3 Twisting water slides

Points of Difference

Positioning

Cost effective promotions Main focus on Parents and youth Website/Facebook/Twitter Signs & posters Newspaper Ad’s Pamphlets & Brochures

Distribution & Promotion

Implementing 6 months prior to opening

Contests Discounts & Coupons QR codes Press Release Special Media Event Website

Distribution & Promotion (cont.)

Budget

Expense Cost

Rental Expense $26 616.00

Design Expense $957.50

Website and Social Media expense $7 012.80

Print Media Expense $34 894.00

Event Expense $23 500.00

Misc Expense $3 000.00

Total Expenses $95 980.30

Review profits for the first 6 Months

Goal of 10-15% increase of net profits

Track Marketing with: QR code Facebook “clicks” attendance

Evaluation and Control

Thank you !