Seven Eleven Milestones

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    Since 1927, 7-Eleven has accomplished a number of milestones. Here is an overview:

    1927 he Southland !ce "ompan# is founded in $a% "liff, e&as.

    ote'm stores introduced192( ote'm stores be)in sellin) )asoline

    19*+ 7-Eleven store name introduced because the stores are open 7 a.m. until 11 p.m.

    19*9 $wl /ooster0 television commercial introduced: first for a convenience store chain

    192 1th store openin)

    19* 3irst store opened outside of e&as 43lorida5

    19( 3irst cold weather store opened in the northeast 46ir)inia5

    19+ th store openin)

    19+ 1,th store openin)

    7-Eleven purchases Speedee 8art in "alifornia and enters into franchisin)

    3irst 2*-hour operation introduced 4ustin, and ;as 6e)as, ation of 7-Eleven be)ins

    Deli "entral introduced 4proprietar# sandwiches5

    Forld $vens pastr# introduced 4proprietar# ba%er# items5

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    199 7-Eleven !nternational opens 7,th store

    199 "ompan# opens its 1,th store

    199+ 7-Eleven 8e&ico celebrates its 2th nniversar#

    7-Eleven !nternational opens 1,th store

    1997 "afG Select coffees introduced

    /etail !nformation S#stem rollout be)ins

    199( "afG "ooler introduced 4proprietar# fro>en cappuccino5

    3inancial Services "enters introduced

    1999 he Southland "orporation chan)es name to 7-Eleven, !nc.

    3rt "ooler introduced 4proprietar# low-fat smoothie-li%e fruit drin%5

    7-Eleven !nternational opens 12,th store

    2 2,th store opens 4o%#o5

    7-Eleven !nternational opens its 1,th store7-Eleven is re-listed on the

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    7-Eleven sells "it#place headAuarters buildin) in pril

    7-Eleven introduces new 3ranchise )reement in 8arch

    2 7-Eleven re-enters 8anhattan after 2-#ear hiatus

    "ompan# launches Stir "ra># -- first soft-serve dair# dessert read# to eat from free>er

    7-Eleven launches Nic% Smart and 3ormula 7 in fresh foods

    7-Eleven becomes wholl# owned subsidiar# of Seven-Eleven @apan

    ;aunches of Business "onversion Nro)ram to invite well-positioned independent c-storesLmom pop operations to become 7-Eleven stores

    "olorado and Itah compan#-operated stores are converted from compan#-operated tofranchise operations

    ".N. Seven-Eleven "o. ;td. $pens its ,th store in hailand

    Nresident "hain Store "orp. opens its *,th 7-Eleven store in aiwan

    South "hina licensee opens 2th store in Cuan)don) Nrovince

    Hon) Oon) "onvenience Stores licensee brin)s 7-Eleven to 8acau

    Seven ! Holdin)s purchases outstandin) shares of 7-Eleven, !nc. and ta%es I.S.-basedconvenience-store chain private

    @oe DeNinto named president and "E$ of 7-Eleven, !nc.

    2+ "ompan# culture shifts to ! "../.E. bout Neople and eamwor%0 and Servant ;eadership

    7-Eleven product featured in Donald rump's 6 show, The Apprentice

    Seven and i Holdin)s become's @apan's lar)est retailer with purchase of So)o "o. and SeibuDepartment stores ;td.

    7-Eleven teams with Bloc%buster, !nc. on 2th "entur# 3o&'sX-Men: The Last Standmovie

    promotion

    cAuisition of man# Fhite Hen Nantr# stores 4"hica)o and Boston areas5P doubles 7-Eleven,!nc.'s presence in "hica)oland

    cAuisition of 1 8cOee $il "o. stores in Salt ;a%e "it# area

    7-Eleven, !nc.'s stores in e&as be)in convertin) from compan#-operated to franchiseoperations

    "iabatta sandwiches made with artisan bread are introduced

    7-Eleven launches sports mar%etin)Lsponsorship pro)ram with multiple maMor lea)ue teams in"hica)o, Dallas and 8iami

    "ompan# established /etailer !nitiative DepartmentP presents /! ward to IS and Ba%e3resh"ompan# chan)es focus and or)ani>es to support re)ional fresh food and product preferences

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    7-Eleven, !nc. opens its ,th store

    7-Eleven Hon) Oon) celebrates its 2th nniversar#

    7-Eleven !nternational opens its 2,th store

    27 7-Eleven, !nc. moves up from the R9 spot to R* in Entrepreneur 8a)a>ine's 27 3ranchise

    7-Eleven announces comprehensive, local sports mar%etin) sponsorship pro)ram that includeshi)h-profile teams in maMor mar%ets K

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    Store count e&ceeds +, worldwide in pril.

    7-Eleven launches a comprehensive, new website, www.franchise.7-eleven.com, solel#devoted to providin) information about franchisin) a 7-Eleven store.

    7-Eleven brin)s !ced "offee in 3rench 6anilla and 8ocha flavors to its stores with a chee%#,new mar%etin) campai)n. ># brown creature with a trademar% eni)matic open-mouth e&pression and popular onwebsites li%e =ouube, 3aceboo% and 3lic%r.

    !n an online promotion, 7-Eleven slips into the world of social media with its Fa%e Ip with aHot Bra>ilian,0 creatin) a virtual bar scene with pic%-up lines that lead to scorin) a free cup ofcoffee coupon.

    7-Eleven adds 1 private-label ba%er# products includin) snac% ca%es, donuts and pastries, toits )rowin) private-label food and non-food items under the 7-Select brand, raisin) the totalof newl# introduced products in 29 to 22.

    7-Eleven announces its stores will have one of the nation's lar)est in-store, out-of-home di)italtelevision networ%s in the Inited States and "anada. Some 19 million monthl# viewers ma#

    see news, weather and interestin) information about new products, specials and promotionsupon installation completion at end of 21.

    !n its first TForld-Fine' release, 7-Eleven introduces =osemite /oad Fines on both sides ofthe )lobe in both 7-Eleven, !nc. and Seven-Eleven @apan stores. 6arietals include chardonna#and cabernet sauvi)non, developed b# he Fine Croup in "alifornia.

    7-Eleven purchases (-store