Seven Eleven Milestones
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Transcript of Seven Eleven Milestones
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Since 1927, 7-Eleven has accomplished a number of milestones. Here is an overview:
1927 he Southland !ce "ompan# is founded in $a% "liff, e&as.
ote'm stores introduced192( ote'm stores be)in sellin) )asoline
19*+ 7-Eleven store name introduced because the stores are open 7 a.m. until 11 p.m.
19*9 $wl /ooster0 television commercial introduced: first for a convenience store chain
192 1th store openin)
19* 3irst store opened outside of e&as 43lorida5
19( 3irst cold weather store opened in the northeast 46ir)inia5
19+ th store openin)
19+ 1,th store openin)
7-Eleven purchases Speedee 8art in "alifornia and enters into franchisin)
3irst 2*-hour operation introduced 4ustin, and ;as 6e)as, ation of 7-Eleven be)ins
Deli "entral introduced 4proprietar# sandwiches5
Forld $vens pastr# introduced 4proprietar# ba%er# items5
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199 7-Eleven !nternational opens 7,th store
199 "ompan# opens its 1,th store
199+ 7-Eleven 8e&ico celebrates its 2th nniversar#
7-Eleven !nternational opens 1,th store
1997 "afG Select coffees introduced
/etail !nformation S#stem rollout be)ins
199( "afG "ooler introduced 4proprietar# fro>en cappuccino5
3inancial Services "enters introduced
1999 he Southland "orporation chan)es name to 7-Eleven, !nc.
3rt "ooler introduced 4proprietar# low-fat smoothie-li%e fruit drin%5
7-Eleven !nternational opens 12,th store
2 2,th store opens 4o%#o5
7-Eleven !nternational opens its 1,th store7-Eleven is re-listed on the
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7-Eleven sells "it#place headAuarters buildin) in pril
7-Eleven introduces new 3ranchise )reement in 8arch
2 7-Eleven re-enters 8anhattan after 2-#ear hiatus
"ompan# launches Stir "ra># -- first soft-serve dair# dessert read# to eat from free>er
7-Eleven launches Nic% Smart and 3ormula 7 in fresh foods
7-Eleven becomes wholl# owned subsidiar# of Seven-Eleven @apan
;aunches of Business "onversion Nro)ram to invite well-positioned independent c-storesLmom pop operations to become 7-Eleven stores
"olorado and Itah compan#-operated stores are converted from compan#-operated tofranchise operations
".N. Seven-Eleven "o. ;td. $pens its ,th store in hailand
Nresident "hain Store "orp. opens its *,th 7-Eleven store in aiwan
South "hina licensee opens 2th store in Cuan)don) Nrovince
Hon) Oon) "onvenience Stores licensee brin)s 7-Eleven to 8acau
Seven ! Holdin)s purchases outstandin) shares of 7-Eleven, !nc. and ta%es I.S.-basedconvenience-store chain private
@oe DeNinto named president and "E$ of 7-Eleven, !nc.
2+ "ompan# culture shifts to ! "../.E. bout Neople and eamwor%0 and Servant ;eadership
7-Eleven product featured in Donald rump's 6 show, The Apprentice
Seven and i Holdin)s become's @apan's lar)est retailer with purchase of So)o "o. and SeibuDepartment stores ;td.
7-Eleven teams with Bloc%buster, !nc. on 2th "entur# 3o&'sX-Men: The Last Standmovie
promotion
cAuisition of man# Fhite Hen Nantr# stores 4"hica)o and Boston areas5P doubles 7-Eleven,!nc.'s presence in "hica)oland
cAuisition of 1 8cOee $il "o. stores in Salt ;a%e "it# area
7-Eleven, !nc.'s stores in e&as be)in convertin) from compan#-operated to franchiseoperations
"iabatta sandwiches made with artisan bread are introduced
7-Eleven launches sports mar%etin)Lsponsorship pro)ram with multiple maMor lea)ue teams in"hica)o, Dallas and 8iami
"ompan# established /etailer !nitiative DepartmentP presents /! ward to IS and Ba%e3resh"ompan# chan)es focus and or)ani>es to support re)ional fresh food and product preferences
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7-Eleven, !nc. opens its ,th store
7-Eleven Hon) Oon) celebrates its 2th nniversar#
7-Eleven !nternational opens its 2,th store
27 7-Eleven, !nc. moves up from the R9 spot to R* in Entrepreneur 8a)a>ine's 27 3ranchise
7-Eleven announces comprehensive, local sports mar%etin) sponsorship pro)ram that includeshi)h-profile teams in maMor mar%ets K
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Store count e&ceeds +, worldwide in pril.
7-Eleven launches a comprehensive, new website, www.franchise.7-eleven.com, solel#devoted to providin) information about franchisin) a 7-Eleven store.
7-Eleven brin)s !ced "offee in 3rench 6anilla and 8ocha flavors to its stores with a chee%#,new mar%etin) campai)n. ># brown creature with a trademar% eni)matic open-mouth e&pression and popular onwebsites li%e =ouube, 3aceboo% and 3lic%r.
!n an online promotion, 7-Eleven slips into the world of social media with its Fa%e Ip with aHot Bra>ilian,0 creatin) a virtual bar scene with pic%-up lines that lead to scorin) a free cup ofcoffee coupon.
7-Eleven adds 1 private-label ba%er# products includin) snac% ca%es, donuts and pastries, toits )rowin) private-label food and non-food items under the 7-Select brand, raisin) the totalof newl# introduced products in 29 to 22.
7-Eleven announces its stores will have one of the nation's lar)est in-store, out-of-home di)italtelevision networ%s in the Inited States and "anada. Some 19 million monthl# viewers ma#
see news, weather and interestin) information about new products, specials and promotionsupon installation completion at end of 21.
!n its first TForld-Fine' release, 7-Eleven introduces =osemite /oad Fines on both sides ofthe )lobe in both 7-Eleven, !nc. and Seven-Eleven @apan stores. 6arietals include chardonna#and cabernet sauvi)non, developed b# he Fine Croup in "alifornia.
7-Eleven purchases (-store