Seven Deadly Sins of Church Communication
26
r: @EvanMcBroom Facebook.com/fishhookhq fishho
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Fishhook, a creative services and marketing communications company that works with congregations throughout the country, unpacks seven common barriers his team has identified that stand in the way of effective church communication and the most common recommendations toward improvement. You'll likely see your church, your issues, your neuroses and your dysfunction...but you'll also see a way out and a way to bring your team and leaders along toward more effective communication and greater impact.
Transcript of Seven Deadly Sins of Church Communication
Twitter: @EvanMcBroom Facebook.com/fishhookhq fishhook.us
Twitter: @EvanMcBroom Facebook.com/fishhookhq fishhook.us
SIMILARITIES ABOUND
AMBIGUITYblurry or boring vision1
PARADOXineffective leader communication2
UNCERTAINTYdecentralized process and people3
BEWILDERMENTdisorganized messaging4
SEPARATIONfailure to meet generational needs5
CONTRADICTIONbad branding6
GLUTTONYover-communicating7
REVIEW
1. AMBIGUITY - blurry or boring vision2. PARADOX - ineffective leader communication3. UNCERTAINTY - decentralized people & process4. BEWILDERMENT - disorganized messaging5. SEPARATION - failure to meet generational
needs6. CONTRADICTION - bad branding7. GLUTTONY – over-communicating
TIERED COMMUNICATION2
TIERED COMMUNICATION
Tier 1
Tier 2
Tier 3
Tier 3
Tier 2 & 3
RALLY AROUND THE CHURCH’S COMPELLING VISION3
COMPELLING VISION
STRENGTHEN BRAND IDENTITY4
BRAND IDENTITY
BRIDGE GENERATIONAL COMMUNICATION5
ONLINE & PRINT
MOVE FROM GIVING INFORMATION TO COMMUNICATING MESSAGES THAT EVOKE AN EMOTIONAL RESPONSE
6
EXAMPLES
REVIEW
1. Centralized communication function2. Tiered communication3. Rally around the church’s compelling vision4. Strengthen the brand identity5. Bridge generational communications6. Move from giving information to communicating messages that evoke responses
Twitter: @EvanMcBroom Facebook.com/fishhookhq fishhook.us
