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Transcript of Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and Resources
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Setting The Stage For Extending Our Reach:
An Overview of Web 2.0 Tools and Resources
Kenn BicknellLos Angeles County Metropolitan
Transportation AuthorityMarch 24, 2009
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SIX WORKSHOP OUTCOMES
Overview of Web 2.0
tools
Determining which tools are
right for you
Marketing and Publicity Opportunities
How to “Keep Up”
Questions and
Discussion
Discussion: What is everyone
already doing and what do we want
to do?
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What is “W
eb 2.0?”
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WEB 2.0 CHARACTERISTICS
The “egocentric” web
User-created content
Social and social-networking
Intercon-nectivity and viral in nature
Low barriers to participate
Enhancing creativity sharing, collaboration and functionality of the web
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Web 1.0 vs. Web 2.0
Passive Reading Active Writing
Focus On Companies Focus On CommunitiesImparting Information Fostering ConversationTraditional Services Word-Of-Mouth
MarketingItems Sold On The Web Web Services
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The Information Ecosystem: Then vs. Now
Information Is Scarce Information Is Abundant
Information is Expensive Information Is Cheap
Institutionally-Oriented Personally-Oriented
Design For Consumption Design For Participation
Dedicated Attention “Continuous Partial Attention”
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What Are We Doing Here?
So what’s in it for me?
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Overview of Web 2.0 Tools
Overview of Web 2.0
tools
Determining which tools are
right for you
Marketing and Publicity Opportunities
How to “Keep Up”
Questions and
Discussion
Discussion: What is everyone
already doing and what do we want
to do?
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Six Things To Know About Each Tool
1. What Is It?2. Who’s Doing It?3. How Does It Work?4. Why Is It Significant?5. What Are The Downsides?6. Where Is It Going And What Are The
Implications?
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Web 2.0 Categorization
Conversation
SocialNetworkin
g
Aggregating, Organizing and Sharing
Collaborating
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Web 2.0 Groundswell
Inactives (doing nothing, or off the radar)
Spectators (readers)
Joiners (subscribers)
Collectors (searchers)
Critics (commenters)
Creators (active participants)
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Stories From The Groundswell
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PEOPLE CREATING: BLOGS, USER-CREATED CONTENT, PODCASTS
ACTIVITIES OUTCOMES
•Reading / Listening•Commenting•Subscribing•Reposting•Cross-Linking
•Dissemination•Virtual Networks•Increased “Webification”•Grassroots Activity•Copyright Issues•Cultural Shifts
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Blogs: What Is It?
Online “weblog”
Usually chronological collection of commentary and links
Personal diaries
Editorial Topics
Alternative Media
Blogosphere
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Blogs: Who’s Doing It?
Individuals
Groups
Families
Communities
Corporations
Political Candidates
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Blogs: Why Are They Significant?Engagement In The Sharing Of Knowledge, Reflection, Debate
Important Feature In “Internet Landscape”
Outlet For Unedited Expression, Reaction, Connection
Greatly Reduced Censorship
Lacking Editorial Hallmarks Of Formal Media Outlets
Compressed Timeline For Publication And Digestion
Instant Gratification
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Blogs: What Are The Downsides?
Bias And Inaccuracy
Fast And Easy Perpetuation Of Inaccuracy
Conflict With Host Or Institutional Values
Intellectual Property Considerations
Ease Of Deletion Or Changing Information
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Blogs: Where Is It Going And What Are The Implications?
Exponential Creation: 12 Million Americans Now Blogging (6% of Adult Americans)
Exponential Consumption: 57 Million Americans Now Reading Blogs
Exponential Business Opportunity: 1.7 Million Americans Making Money From Blogging
Exponential Worldwide Growth: 120,000 New Blogs Created Every Day
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Podcasting
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Podcasting: What Is It?
Name Inspired by iPod
Automatic Downloading Of Audio Files (MP3)
Unlike radio, listener has control
Instead Of A Central Audio Stream, Podcasting Sends Content Directly To Device
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Podcasting: Who Is Doing It?
Similar To Blogging: Practically Anyone With Internet Connection Wishing To Use Or Share Audio Content
Traditional Broadcasting And Syndicated Radio Converting Content To Podcasts
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Podcasting: How Does It Work?
Connect Portable Device (e.g. MP3 Player) To Computer
Log On To Podcast Subscription Service
Subscribe To Feed
Audio Content Is Pushed To Device
Portability Allows Listening And Learning During Other Mobile Activities (exercise, transportation, etc.)
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Podcasting: Why Is It Significant?
Allows Information Consumption And Knowledge To Be More Portable Than Ever
Compliments Other Internet-Based Tools And Resources Which Are Primarily Text Based
Simple And Affordable
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Podcasting: What Are The Downsides?
Similar Downsides To Blogs
Users Must Have Sufficient Bandwidth
Format Limitations And Standardization
Limited Usefulness For The Hearing Impaired
Not Designed For Two-Way Interaction
Sound Quality
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Podcasting: Where Is It Going And What Are The Implications?
Predicted To Be Mainstream Application (Similar To Tivo)
Educational Applications
Growth In Aggregation
New Applications With Video
New Layers Of Richness On Top Of Simple Audio Files
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PEOPLE CONNECTING: SOCIAL NETWORKS & VIRTUAL WORLDS
ACTIVITIES OUTCOMESCreating Profiles: Individuals, Organizations, Events, Activities, Alternate Identities
Socializing Takes Place Increasingly Online
Networking and Friending Expanding Personal, Professional, And Social Relationships
Providing Status Updates Mass Alerts Of Current Activity
Meeting Virtually And Visiting Alternative Worlds
Facilitates Collaboration And Inspires Creativity
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Adult Use Of Social Networking Sites
EverYesterday
0
5
10
15
20
25
30
Feb-05
Sep-05
Aug-06
Dec-08
8
2
11
3
16
9
29
13
Feb-05Sep-05Aug-06Dec-08
Pew/Internet “Adults And Social Network Websites,” January, 2009
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Facebook: What Is It?
User Profiles, Social Networking, and More
Not Just For Individuals
Now The Most Important Social Networking Site In The U.S.
Open To Anyone
Web-Based Applications
User-Determined Privacy Policy
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Facebook: Who’s Doing It?
Everybody (Almost)
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Facebook: How Does It Work?
Friending, Network Membership, Groups
Photo Uploads
External Apps linked and shared
Email Search
Permissions Control
Recent Formatting And Privacy Changes
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Facebook: Why Is It Significant?
Popularity Makes Social Networking Unavoidable
Social Networking As Portal
Mobile Applications
User Control
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Facebook: What Are The Downsides?
Lack Of Substance
Adoption Without Cost-Benefit Assessment
Profile Access Not Always Understood Or Exercised
Questionable Social Repercussions
Control Over Personal Information
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Facebook: Where Is It Going And What Are The Implications?
Social Networking Is Here To Stay
Increasing Integration With Other Web Tools
“Always On” Mobility
Expansion Is Not Necessarily More Substantive
New Relationships And Communication
Changing Views Of Socialization
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Niche Social networks
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Niche Social Networks: Ning
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Meeting Online: Free Web-Hosted Software
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Meeting Online: Virtual Reality
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PEOPLE COLLABORATING: WIKIS AND OPEN SOURCE
ACTIVITIES OUTCOMES
Online Collaboration Dynamic Knowledge Base
Open Editing Democratic Participation
Maximizing Participation Crowdsourcing
Centralized Knowledge Repositories
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Wikipedia
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PEOPLE REACTING: FORUMS, RATINGS, REVIEWS
ACTIVITIES OUTCOMESForums (Electronic Bulletin Boards)
Answers, Discussion,Virtual Communities
Ratings (Amazon, Rotten Tomatoes)
Crowdsourcing
Reviews (Amazon, TripAdvisor)
Disintermediation
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PEOPLE ORGANIZING CONTENT: TAGS AND FOLKSONOMIES
Photo Sharing
Video Sharing
Document Sharing
Social Bookmarking
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Flickr: What Is It?
Popular Photo Sharing Website Owned By Yahoo
Tagging, Comments, Notations, Ratings
Visual Communities
Crowdsourcing
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Flickr: Who’s Doing It?
Those Wishing To Share, Critique, Analyze Visual Information
2 Billion Images
20 Million Unique Tags
Flickr Commons
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Flickr: How Does It Work?
Free Accounts And Paid Accounts
Accessibility And Use Settings
Links To User’s Profiles, Similar Photos, etc.
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Flickr: Why Is It Significant?
Low Barrier To Entry For Sharing and Accessing Visual Work
Vast Collections Not Available Anywhere Else
Range Of Images On Specific Topic Is Enormous
Ability To Compare Images Quickly
Access Builds Shared Experiences And Relationships
Mirrors Penetration Of Digital Camera Market
Support For Creative Commons Licensing
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Flickr: What Are The Downsides?
Reliability And Stability Of Online Venture
Commercial Service For Academic And Research Endeavors
Errors And Inconsistencies In Folksonomy
Value Of Nonprofessional Comments
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Flickr: Where Is It Going And What Are The Implications?
Comfortable Platform For Early Engagement
Geolocation Tools
Mobile Upload Methods
Publishing Partnerships
New Data Regarding Use
Expanding Flickr Commons
Applications For New Learning Models
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Flickr
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Library of Congress on Flickr
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YouTube: What Is It?
Video Uploading And Sharing Service
Virtually Limitless Content
Tagging, Comments, Notations, Ratings
Create And Participate In Topical Groups and Channels
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YouTube: Who Is Doing It?
Streaming Over 100 Million Videos Per Day
Outlet for creativity, sharing, soliciting feedback
Content not tied to the medium
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YouTube: How Does It Work?
Free, Posting Requires Registration
Customized Access: Public vs. Restricted
Sharing Via Email, Favorites, Comments, Video Response
Tagging
Content Can Be Embedded Elsewhere
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YouTube: Why Is It Significant?
Facilitates Sharing Information Via Visual Media
Free Access Allows Contributors To Reach Masses
Builds Community
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YouTube: What Are The Downsides?
Evolution Of And Challenges To Copyright
Other Legal Questions
Privacy
Ongoing Availability Of Content
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YouTube: Where Is It Going And What Are The Implications?
Channel Development
“Narrowcasting” To Targeted, Self-Identified Populations
Active Learning Applications And Visual Literacy
Benefits Of Creating Content
Increasing Value Of Networks And Support Over Content
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YouTube
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DOCUMENT SHARING
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Scribd
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Slideshare
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LibraryThing
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Social Bookmarking: What Is It?
Saving Bookmarks On A Website
Keyword Tagging
Searching Features: Keyword, Popularity
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Social Bookmarking: Who Is Doing It?
Anyone Who Wants The Convenience And Safety Of Storing Bookmarks In One Place Always Accessible
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Social Bookmarking: How Does It Work?
Creator Assigns Tags To Each Resource
User-Directed Classification
Links From One To All Of User’s Other Bookmarks
Ascertain Popularity
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Social Bookmarking: Why Is It Significant?
User Determines Value Of Information Resources
User Determines Structure Of Information Resources
Ranking Serves As Collaborative Filter
Discovery Of New Resources On Topics Of Interest
Power Of Folksonomies
Integration With Other Web 2.0 Tools
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Social Bookmarking: What Are The Downsides?
Classification By Amateurs With No Oversight
Inconsistent Use Of Tags
Poor Use Of Tags
Biased Use Of Tags
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Social Bookmarking: Where Is It Going And What Are The Implications?
Tagging Extended To Other Applications
Shift From Taxonomies To Folksonomies
New Systems Of Classifying Materials
Influence On Design And Function Of Databases
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Del.icio.us
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Your Own Bookmarks,Your Own Network
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ACCELERATING CONSUMPTION: RSS FEEDS AND WIDGETS
ACTIVITIES OUTCOMESRSS FEEDS Speeds Up
ConsumptionWIDGETS Facilitates
Participation
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RSS: Really Simple Syndication
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RSS: What Is It?
Protocol Allowing Subscription To Content
Access New Information Pushed To You
Readers / Aggregators
Natural Compliment To Blogs, Content-Sharing Sites
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RSS: Who’s Doing It?
Bloggers
Anyone Accessing Information From Too Many Places To Track Regularly
Any Information Provider Who Wants To Easily Share More Information With More People
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RSS: How Does It Work?
Producer Adds Code And Icon To Website
User Clicks On Icon To Add Subscription
Code Checks Subscribed Webpages And Automatically Downloads New Content
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RSS: Why Is It Significant?
Filters And Organizes Vast Amounts Of Web-Based Information
Varying Levels Of Granularity
Time Savings
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RSS: What Are The Downsides?
Not All Valuable Sites Offer RSS
Not All Resources Appropriate For RSS
Time Involved In Managing Subscriptions
Reliance On Restrictions To Information Flow
Competition From Other Protocols (e.g. Atom)
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RSS: Where Is It Going And What Are The Implications?
Changing How People Interact With The Web
Alternatives To Email And Other More Traditional Services
Improved Tracking
Mashup Applications
Selective Dissemination Of Information
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Google Alerts in Email
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Sample Alert Email
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PEOPLE LIFESTREAMING: STATUS UPDATING AND MICROBLOGGING
ACTIVITIES OUTCOMES
“Always On” Micropublishing Saying Too Much?
Amplifying Your Online Presence
Unnecessary Distraction?
Ultimate Status Indicator Low Relevance Threshold?
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The First Tweet
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Online Adults Who Have Twittered
Twitter0
5
10
15
20
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 +
18 - 2425 - 3435 - 4445 - 5455 - 6465 +
Pew/Internet “Twitter And Status Updating,” February, 2009
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Microblogging & Lifestreaming
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Twitter: What Is It?
Answers The Question: “What Are You Doing?”
Application Combining Blog, Social Networking, Cell Phone / Instant Message Components
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Twitter: Who’s Doing It?
Explosive Growth In Users And Applications
Organizations and Events As Well As Individuals
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Twitter: How Does It Work?
Producers (Twitterati) Create Accounts And Begin Tweeting
Users (Followers) Receive Tweets On Cellphone or Computer
Integration With RSS And Facebook For Cross-Platform Alerts
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Twitter: Why Is It Significant?
Mass Audience
Instant Gratification
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Twitter: What Are The Downsides?
Irrelevance
Non-interactive
Computer Time And SMS Text Charges
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Twitter: Where Is It Going And What Are The Implications?
New Applications Via API Platform
New Modes Of Communication
Research Into Metacognition Forcing Clear And Concise Communication
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Talkshoe: Group meeting + Phone/Computer + Podcast
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Determining Which Tools Are Right For You
Overview of Web 2.0
tools
Determining which tools are
right for you
Marketing and Publicity Opportunities
How to “Keep Up”
Questions and
Discussion
Discussion: What is everyone
already doing and what do we want
to do?
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Web 2.0 Foodchain
RSS SubscriptionEmail Alert
Blog Posting
Link To Other Resources
Technorati ScanAdd To Delicious
Finding Other Resources
Virtual Community
Twitter Alert
Expanding Network
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How Can We Measure:
Impact? Progress? Success?
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Web 2.0 Metrics
YouTube
Scribd
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What Makes A New Web 2.0 Technology Successful?
Does It Connect People In New Ways?
Is It Almost Effortless To Join And Use?
Does It Shift Power From Institutions To People?
Does Community Generate Enough Content To Be Self-Sustaining?
Does It Have An Open Platform That Invites Partnerships?
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Marketing And Publicity Opportunities
Overview of Web 2.0
tools
Determining which tools are
right for you
Marketing and Publicity Opportunities
How to “Keep Up”
Questions and
Discussion
Discussion: What is everyone
already doing and what do we want
to do?
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Unexpected Outcomes of Web 2.0
Crowdsourcing
Disintermediation
Radical Shifts In Social And Economic Landscape
Lower degrees of separation
Blurred distinction between work, home, and play
Asymmetrical and new definitions of relationships
Technology driving more processes and decisions
A mobile-driven life
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“It Would Be Hard To Give Up”
land phone
television
internet
cell p
hone
Blackb
erry
010203040506070
20022006
2007
200220062007
Pew/Internet “Mobile Access To Data And Information,” March 2008
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“It Would Be Hard To Give Up”
land phone
television
internet
cell p
hone
010203040506070
18 - 2930 - 49
50 - 6465 +
18 - 2930 - 4950 - 6465 +
Pew/Internet “Mobile Access To Data And Information,” March 2008
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Mobile Data and Communications: Activities By Age
send/re
ceive
text
take pict
ure
play ga
mes
send/re
ceive
acce
ss intern
et
record
video
play m
usic
instant m
essage
get m
ap
watch vi
deo
0102030405060708090
18 - 2950 - 64
18 - 2930 - 4950 - 6465 +
Pew/Internet “Mobile Access To Data And Information,” March 2008
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ACTION PLANAssess
Experiment
Deploy
Watch / Learn / Grow
Measure / Reassess
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Action Plan And Branding
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How To “Keep Up”
Overview of Web 2.0
tools
Determining which tools are
right for you
Marketing and Publicity Opportunities
How to “Keep Up”
Questions and
Discussion
Discussion: What is everyone
already doing and what do we want
to do?
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RESOURCES FOR “KEEPING UP”
This presentation (Scribd)
Workshop resource guide (Scribd)
Common Craft
Pew Internet And American Life Project
Self-Study Courses
Blogs And Other Web Resources
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Common Craft
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BLOG ROLLS, AGGREGATION, ETC.
Google Reader
Bloglines
Google Alerts
Technorati
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“23 Things”
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Five Weeks To A Social Library
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A Word About Copyright
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Questions And Discussion
Overview of Web 2.0
tools
Determining which tools are
right for you
Marketing and Publicity Opportunities
How to “Keep Up”
Questions and
Discussion
Discussion: What is everyone
already doing and what do we want
to do?
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Where Do We Go From Here As Individuals And As A Group?
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The “V” Equation
Volume Variety
Velocity Venues
Vibrant Voices
Visibility