Setting the scene: Current experiences with financing of ......Setting the scene: Current...
Transcript of Setting the scene: Current experiences with financing of ......Setting the scene: Current...
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Setting the scene: Current experiences with financing of
patient organisations in Portugal, Spain, Greece and Italy
Filipa Palha
5th EPF Regional Advocacy Seminar Lisbon, 25-26th October 2012
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Presentation Outline • INTRODUCTION OF ENCONTRAR+SE • SHARE GOOD PRACTICES IN TERMS OF GETTING
NATIONAL AND EU FUNDING FOR PATIENT ORGANISATIONS;
• HIGHLIGHT KEY CHALLENES ASSOCIATED WITH FUNDRAISING FOR PATIENT ORGANISATIONS AND WAYS TO OVERCOME THEM;
• IDENTIFY THE LESSONS LEARNED FROM UNSUCCESSFUL ATTEMPT OF FUNDRAISING;
• INTRODUCE VARIOUS SOURCES OF FUNDRAISING FOR
PATIENT ORGANISATIONS
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INTRODUCTION OF ENCONTRAR+SE
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RECOVERY
TRAINING
EDUCATION
Masters in Psychosocial
Rehabilitation
Educational material
Conferences / workshops
ANTI-STIGMA CAMPAIGNS/
PROGRAMMES
Community-based Services
“Centro de Atendimento Integrado”
Learning Center
RIGHTS
ADVOCACY
Non-governmental organization to support people affected by mental health problems. Founded on Mental Health Day 2006, recognised as being of public interest
RESEARCH AND SERVICES EVALUATION
SCHOOL-BASED INTERVENTIONS
MENTAL HEALTH
PROMOTION
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KEY CHALLENES ASSOCIATED WITH FUNDRAISING FOR PATIENT ORGANISATIONS AND WAYS TO OVERCOME THEM GOOD PRACTICES IN TERMS OF GETTING NATIONAL AND EU FUNDING FOR PATIENT ORGANISATIONS
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2007- May 2011 2 annual (May & October) calls for application for funding (NGOs) Each call identified priority areas of health; Covered 70%-75% of project’s budget Proposed Budget was always reduced, and the values for professionals were very low (ex. Psychologist € 6,57 /hour) Projects approved in May 2011 still waiting for funding January 2012 ACS was extinguished
National Coordination for HIV/Aids
National Program for Mental Health
National Program for Diabetes
NATIONAL FUNDING
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NATIONAL FUNDING - CHALLENGES
VARIES GREATLY DEPENDING ON THE HEALTH PROBLEMS; SCARCE FUNDING; LACK OF ADEQUATE MONITORING; NO CONTINUITY OF SUPPORT; SUSTAINABILITY ALWAYS AT RISK
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EU FUNDING - CHALLENGES
LACK OF INFORMATION - HOW TO BE INFORMED ABOUT EU FUNDING ? VERY COMPLEX PROCESS TO APPLY + EXPENSIVE TO GET CONSULTATION NETWORKING AT A NATIONAL AND INTERNATIONAL LEVEL IS NOT EASY IN SOME AREAS; ;
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ANNUAL FUNDRAISING INITIATIVES
CAUSE IS KNOWN + PEOPLE BECOME FAMILIAR AND
IT BECOMES A ANNUAL “SOCIAL ROUTINE”
GOOD PRACTICES
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POWERFUL IDEAS/PROJECTS CAPABLE OF ENGAGING PEOPLES’ HEARTS AND MIND
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GREAT COMMITMENT TO A VALUABLE CAUSE INTRINSIC MOTIVATION DONORS NEED TO BELIEVE IN THE PEOPLE LEADING THE CAUSE &/OR HAVE PERSONAL EXPERIENCE DEVELOPED POWEFUL RELATIONSHIPS WITH DONORS INSPIRATIONAL IDEAS SOCIAL MARKETING + ATTRACTIVE IMAGE + INOVATIVE + SUPPORT OF ROLE MODELS RECOGNISE AND THANK OUR SUPPORTERS – PRESENT RESULTS
GOOD PRACTICES TO ENGAGE DONORS
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IDENTIFY THE LESSONS LEARNED FROM UNSUCCESSFUL ATTEMPT OF FUNDRAISING
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FREE OF CHARGE SERVICES (INDIVIDUAL THERAPY, GROUP THERAPY, COGNITIVE REMEDIATION + PSYCHOSOCIAL INTERVENTIONS)
GABINETE UPA (COMMUNITY-BASED)
FUNDING ENDED 31ST AUGUST 2012 WE FOCUSED OUR 2012 FUNDRAISING INITIATIVE ASKING OUR DONORS FUNDING FOR GABINETE UPA
DID NOT GET ANY SUPPORT!!!
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CONFERENCES & PUBLIC DEBATES - 2007-2011
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2007 - CHARITY DINNER – LAUNCH OF UPA CAMPAIGN
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2011 - UPA MARCH
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LESSON LEARNED
NEED A WIN-WIN ENGAGEMENT WE NEED TO ATTEND TO DONORS’ NEEDS… VISIBILITY, RECOGNITION… FLEXIBILITY NEGOTIATE DONATIONS IS BETTER THAN A “NO” PLAN. DO.CHECK.ACT… (W. Edwards Deming
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SOURCES OF FUNDRAISING FOR PATIENT ORGANISATIONS
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2012 ………
CREATE A FAMILIAR IMAGE / BRAND TO “SELL”
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DIVERSITY OF PRODUCTS / SERVICES THAT RESPOND TO NEEDS
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CREATIVITY + SOCIAL MARKETING + IMAGE
TREATING A DIFFICULT ISSUE IN A NICE / “CUTE” WAY
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• TELEPHONE FUNDRAISING • TEXT MESSAGE (SMS) • INTERNET • FACEBOOK\ +++ WE NEED EXPERIENCED FUNDRAISERS / FUNDRAISING TEAMS
EXPLORE OTHER FORMS OF FUNDRAISING
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In good times and bad, we know that people give because you meet needs, not because you have needs.
Kay Sprinkel Grace
FINAL THOUGHT….