Part Four Target Markets and Customer Behavior 8 Target Markets: Segmentation and Evaluation.
Setting Target Markets
8
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Transcript of Setting Target Markets
Question 1
1Is your local geography/customer concentration big enough?
Question 2
2
Is the timing right?
Question 3
3Are you going to wake up a competitor by branching out?
Question 4
4Do you fully understand socio-economic and demographic dynamics? Do you have the right expertise to evaluate threat or opportunities?
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