Setting Standards, Unleashing Innovation

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Presentation by Ian Maddocks, NFC Forum Board of Directors, MasterCard, at the NFCP Global Summit June 4 - 5, 2014.

Transcript of Setting Standards, Unleashing Innovation

  • 1. Setting Standards, Unleashing Innovation Ian Maddocks, NFC Forum Board of Directors NFCP Global Summit June 4-5 | London

2. NFC Industry Update 2 3. Global Market Situation Recent Developments Wearables market takes off Nationwide NFC payment device rollouts in US New HCE feature in Android 4.4 Global payment networks launch HCE solutions Major North American coffee shop launches NFC pay First NFC-enabled household appliances launched New NFC/Bluetooth LE solutions Smart thermostats, hybrid beacons 3 4. Analysts Agree ABI Research 125M NFC handsets shipped in 2012; 285M shipped in 2013; 500+M in 2014 NFC-enabled smartphone shipments are anticipated to increase by 481% from 2012 to 2015 Berg Insight 1 in 3 mobile phones will come with NFC by 2017 From 2012 to 2017, installed base of NFC handsets will increase at a CAGR of 65% to reach 2.1bn units By 2017, the penetration rate for NFC in handsets will reach approximately 32% Gartner 50% of smartphones will have NFC capability by 2015 IHS Technology Two in three phones will come with NFC by 2018 Annual shipments increasing from 275M units in 2013 to 1.2B units in 2018 Juniper Research 1.5B+ mobile wallets in use around the world by 2018 By 2017, 1 in 4 US consumers will use NFC-enabled devices to pay for goods in-store 4 5. NFC Phones Available Now (Representative) Flagship models with NFC Samsung Galaxy S4 & S3 LG G2, select Optimus series HTC One series Motorola Moto X Blackberry Z10 & Q10 Nokia select Lumia series Sony select Xperia series Google Nexus 4/7/10, Galaxy Nexus Android, BlackBerry, Windows Phone 8 all support NFC at operating system level 100% of Top 25 Amazon US contract phones 5 6. DLI 9000 NFC Tablets (Representative) 6 NFC-enabled tablets on the market or coming soon Google Nexus 7 Kuoziro FT701W Asus Vivo Tab/Tab RT HP Elitebook Revolve Google Nexus 10 Asus Padfone Infinity Asus Vivo Tab Smart Asus Padfone 2 BWC ToughSlate Fujitsu Arrows Tab HP Elitepad 900 Asmaitha Sruta 7 Tablet 7Cetrix CT973G Cetrix CD661 7. Samsung NFC-enabled laser printer More NFC Devices Additional types of NFC devices available now or on the way Moneto: NFC microSD for the iPhone & Android Revosys V5 taxi terminal/tablet ViVOtech NFC payment terminals Sony RC-S380 reader/writer Glidepoint NFC trackpad Smart Meters for utility companies Nintendo Wii U controllers BarclayCard Payment wristbands RhythmTrak Heart Monitor I-O Data WiFi Router 7 8. What Device Availability Means NFC more widespread and accessible Growing familiarity New business opportunities Growing consumer demand 8 9. The NFC Forum 9 10. Mission and Goals The mission of the NFC Forum is to advance the use of NFC technology by: 10 Developing standards-based specifications that ensure interoperability among devices and services Encouraging the development of products using NFC Forum specifications Educating the market globally about NFC technology Ensuring that products claiming NFC capabilities comply with NFC Forum specifications Promoting the NFC Forum N-Mark 11. NFC is Based on Standards 11 12. NFC Communication Modes Connect the world of apps with the physical world Apps jump into the world and touch people, objects and other apps. Connect devices through physical proximity magical connection of devices by simply touching them. A true device hand shake. Connect to a common infrastructure Incorporates the use of a secure element to allow your phone to act like an interactive card for payment, transportation, ID and physical access Tag/Card Reader/Writer (Terminal) Multi-standard (ISO/IEC14443, JIS X 6319-4/Felica, ISO/IEC15693) Card Emulation (Secure Element, HCE) EMVCo/ISO/IEC14443, JIS X 6319-4/Felica 12 Peer to Peer (Device to Device) NFCIP-1, NFCIP-2 (ISO/IEC18092, ISO/IEC21481) 13. NFC Forum Architecture 13 14. Specification Development 21 NFC Forum specifications approved spanning: Data exchange formats Tag types Record type definition Device interface controller Protocols Reference applications Personal Health Device Communications www.nfc-forum.org/specs/spec_dashboard/ 14 15. New Set of Integrated Specifications NFC Activity 1.1 Connection Handover 1.3 NCI 1.1 Digital Protocol 1.1 LLCP 1.2 Type 1/2/3/4 Tags designed for use together to streamline and accelerate NFC product development Mediated Handover: A new feature of Connection Handover 1.3 15 16. Compliance Program 16 Compliance Committee Comprises 2 programs driving interoperability: Certification: conformance to specifications Plugfests: successful interaction of NFC-enabled devices 17. More N-Marks in the World 17 2,708 downloads since 2009 198 217 517 722 843 2009 2010 2011 2012 2013 N-Mark Licenses per Year 18. Unleashing Innovation 18 19. SIGs: Special Interest Groups 2-way industry communication makes this work Obtain business requirements for possible specifications and certification implications Work on education and guidelines for each industry, delivering white papers, demos, best practices, how-to guides, etc. Look at NFC from consumer and vertical perspectives, making sure the value proposition is there 19 Delivering first-generation NFC Preparing for the next CE PaymentRetail HealthTransport New 20. Created and published by NFC Forum and IATA Document downloadable from the NFC Forum webpage Goal: Help the air travel industry to better understand and evaluate potential benefits and costs, use cases, and implementation options associated with NFC technology Numerous practical applications of NFC associated with the air traveler's journey are described in detail (focus on provisioning and redemption of boarding passes) 20 Air Transport Task Force 21. Updated Bluetooth Secure Simple Pairing with NFC Application Document guides developers in building solutions that seamlessly combine Bluetooth and NFC Updated to include Bluetooth Smart devices and Bluetooth LE Product of formal liaison with Bluetooth SIG signed last November 21 22. Wi-Fi Alliance Pushes the NFC Button 22 Wi-Fi CERTIFIED Wi-Fi Protected Setup now includes NFC tap-to-connect for simple setup of security- protected Wi-Fi devices and networks Extends the reach of Wi-Fi Protected Setup to smart home devices (refrigerators, thermostats, security systems) with a single tap Key enabler for the Internet of Things 23. Liaison Partners 23 24. NFC Is Here! Still Some Challenges to Overcome 1 NFC adoption varies by region. 2 Payment is complex due to multiple players and business models. Solutions and simpler models like HCE are underway. 3 Customer awareness limited outside Asia, fewer opportunities to experience NFC. 4 The NFC Forum is the place to foster adoption and help overcome challenges. 24 25. Thank You and Join Us! 25