Set the Stage for a Successful Home Sale!
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Transcript of Set the Stage for a Successful Home Sale!
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• Today’s call will be recorded
• View today’s recording and past Power Hour recordings at:
Learn.MarketLeader.com• Live Q&A today; send in your questions!
Welcome to Market Leader Power Hour!!
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Set the Stage for a Successful Home Sale
Host: Jennifer TervoMarket Leader Trainer
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• How staging can help you prepare for the spring selling
season
• Why home staging is so important in today's market
• Common misconceptions about staging
• Tips and best practices for taking listing photos
• Questions
Setting the Stage…
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• Full-time home stager since 2006
• President of the National Board for the Real Estate Staging Association (RESA)
• 2014 & 2013 Top 10 Professional Stager of the Year in the U.S.
• 2012 Professional Stager of the Year (Western U.S.)
Welcome Maureen Bray!
Maureen BrayRoom Solutions Staging
Portland, Oregon
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Staging in today’s Real Estate Market
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• A marketing tool that savvy Realtors can use to encourage more viewings and a faster offer
• Goes far beyond the old advice to “de-clutter”
• Highlights the home’s best architectural features with correct placement of furniture & art
• Staging has evolved to appeal to a specific demographic
What is Home Staging?
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• Staged homes typically sell faster than un-staged homes
• Homes that are staged can fetch top dollar
• Staging shows buyers the property’s potential
• Online & print photos will stand out more and encourage more viewings
• Staging helps buyers visualize themselves living in the home
Home Staging Benefits
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Occupied Home Staging – Before
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Occupied Home Staging – After
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(RMLS Portland, 2013)
Numbers Tell the Story …
All homes: Average 83 Days on
MarketHomes Staged by Room Solutions:
Average 18.5 Days on Market
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Occupied Home Staging – Before
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Occupied Home Staging – After
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Vacant Home Staging – Before
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Vacant Home Staging – After
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Common Misconceptions About
Home Staging
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“Staging is too expensive.”
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Staging Costs Less than a Price Reduction
• Carrying costs of a mortgage, property taxes, utilities and services add up quickly for your seller
• Staging encourages viewings & turns prospects into buyers
• Leaving a home “as is” only sells the competition
• The longer that a home lingers on the market, the lower the eventual selling price will be
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“I have a good eye, so I can do
it myself.”
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• Sellers are more emotionally attached to their home
• Agents are typically too busy marketing homes
• When an agent does staging, they can risk offending the seller
• Stagers here the home is staged with the target buyer in mind, selling a lifestyle that the buyer aspires to
• “Vignette staging” is not effective
Tidying-Up is Not Staging
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Occupied Home Staging – Before
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After
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Don’t be Misled by Staging on TV.
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Staging & Real Estate Agents
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• Positions you as an expert
• Provides an effective marketing tool
• Gets more buyers in the door!
Staging Makes You Look Good
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• Less expensive than full staging
• Helps preserve relationship between the agent and the seller
• Three scenarios for payment:
1. Homeowner pays and agent reimburses seller at closing
2. Homeowner pays for the consultation
3. Agent includes a staging consultation with every listing
Staging Consultation
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Get the Most From Your Listing Photos
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• 92% of buyers search online
• Hire a professional photographer when needed
• Use a free, easy photo editor like Picasa or Ribbet to edit and enhance photos
Photos are a Vital Marketing Tool
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• Use a wide-angle lens camera if you can
• Fully open all blinds, shades and window coverings
• Turn on every light fixture and lamp in every room
• Take photos only when the home is “show ready”
• Take exterior photos from an angle
Listing Photos – DO’s
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• Never take photos when it’s dark outside
• Avoid taking photos of the bathroom
• Make sure no pets or people are in your photos
• Avoid messy kitchens, unmade beds, and unkempt yards
• Don’t capture other mess or clutter
Listing Photos – DON’Ts
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• Ask other agents in your company, or other local agents
• Ask for references from clients
• Very they have liability insurance
• Check these online directories:
– RealEstateStagingAssociation.com
– AngiesList.com
– ActiveRain.com
Finding a Home Stager
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• Homes that are staged typically sell faster, and can fetch top dollar
• Staging costs less than a price reduction, and goes far beyond “de-cluttering” or “tidying up”
• A staging consultation costs less than full staging, and is a great marketing tool to include in listing presentations
• Staging makes you look good, and positions you as an expert
• Listing photos are vital for today’s online consumers
Set the Stage for Success
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Set the Stage for a Successful Home Sale
• Think about your listings…Would a stager help?
• Evaluate your recent listing photos Can they be better?
Do they paint the right picture?
• Fill out the survey to receive today’s class notes
• Register for next week’s Power Hour!
Your Next Steps…
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Winning with Awesome Listing Presentations, with featured guest Lindwood Parker!
• Seven tips to win more listings
• Secrets to minimizing objections
• Steps to handle objections that do arise
Join us Next Week!
Wednesday, 2/26 at 10:00am Pacific, 1:00pm Eastern
To Register: www.Learn.MarketLeader.com
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Want More?• Class Notes: Fill out post-class survey• Customer Support: 1-877-450-0088• Visit Learn.MarketLeader.com:
– Power Hour Recordings & Handouts– Short Tutorials