Set board4
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SET boardIDENTITY
vision
mission
relation
> core text (pay off / premisse)
[credibility]
title/subject
© Theo MeereboerStichting E30 2013
date
participants
BRAND (strategy)
values
ambition
targets
task / role
followers
[attractiveness+ appeal]
business (model)
assets
channels
customers
>> propositions
[profitability]
projects (iterative)
for each project name a.o.- purpose- 5 main ‘elements’ / ‘ingredients’ (what makes them work, what happens if...)- engagement (for whom, why)- media (which, where, when)- milestones (incl. targets & KPI) in visionairy terms- time (urgency, planning, within 5/10 years)
Q: What is the relation to the upper part of the board? And to the lower right part?
[think of sustainability]
Social
call to action
added valuetransition
participation
communication
reach
relevance
stakeholdersbelievers ambassadors
initiatives
interest
involvement
influencers
conversations
conversion
why
how
what
who
moral transactional