SESSION 8 PRESENTATION

Session8_EverSpringPage 120/9/2012

Managing Marketing ProcessesFall 2012

EverSpring

EXPERIENCE ECONOMY

• Porsche European Delivery Program– “The purchase of a new Porsche is more than a mere

acquisition. It’s an experience. Our European Delivery Program can make it unforgettable.” (porsche.com)

– Order car from North America, delivery after Europe Tour

Session8_EverSpringPage 220/9/2012

DESIGNING MEMORABLE EXPERIENCES

Session8_EverSpringPage 320/9/2012

• Theme the experience

• Harmonize impressions w + cues

• Eliminate - cues• Mix in memorabilia• Engage all

5 senses

Museum

Factory

Race Course

Gift Shop

Session8_EverSpringPage 420/9/2012