Session One – 1p Central · Freelance Web Developer since 1995 All WordPress since 2010 iThemes...
Transcript of Session One – 1p Central · Freelance Web Developer since 1995 All WordPress since 2010 iThemes...
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Session One – 1p Central Recurring Income – The Secret to Freelance Success
Session Two – 3p Central How to Package and Price your Services
Session Three – 5p Central How to Sell your Services to Clients
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From Birmingham, Alabama Freelance Web Developer since 1995
All WordPress since 2010
iThemes Training Instructor since 2012
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I am not an expert. I am still a learner.
My Qualification: I’ve been doing this long
enough to have made all the common mistakes already.
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Hourly Based Work
Project Based Work
This is a typical progression for many freelancers.
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Sequential Revenue
Recurring Revenue
Repeat Customers
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Is one dollar as valuable as another?
The more predictable a dollar is, the more likely you get it each month,
the more valuable it becomes.
Less Risk = Less Stress
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Sequential Revenue
Recurring Revenue
Repeat Customers
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– Based on repeat customers
– Market value less than $20 million
– Dying
– Based on recurring income
– Market value more than $7 billion
– Growing
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General Electric Jet Engines
– High selling price – Low purchase frequency – Classic non-recurring
income – GE adds the following:
o Service Contracts o Financing Service o Spare Parts Service
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General Electric Jet Engines
Leverage existing
customer relationships
to create a recurring
revenue stream.
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Slow sales cycle – you only get a deposit Could be weeks before you’re paid again
Projects stalled on clients Clients can be slow to pay
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Even if you made six figures last year, every January you
start at zero again.
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– Custom Designs – Content Updates – Monthly Retainers
– Templates – Plugins – Content
Management
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– A Few Good Clients – High $ Retainers – On-Demand Updates – Tedious Work – Client loss is painful
– Clients update content – Maintenance contracts – Automated – More clients =
less pain to lose one
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Inconsistent Income
Time Management
Finding New Clients
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More consistent income
More predictable work. Spend time working not selling.
Maintain relationships for additional work and referrals
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Sequential Revenue
Recurring Revenue
Repeat Customers
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Projects
Service
Projects
Service
Projects
Service
The Ultimate Goal: Cover your critical expenses with services
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WordPress is the perfect platform for building recurring revenue
WordPress is Open Source.
The Open Source business model is based on services.
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iThemes is the perfect partner as you build your services
The Right Tools
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iThemes is the perfect partner as you build your services
The Right Attitude
Make People’s Lives Awesome
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Q & A
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Are you self-employed or do you own a business?
What is your exit strategy?
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Session One – 1p Central Recurring Income – The Secret to Freelance Success
Session Two – 3p Central How to Package and Price your Services
Session Three – 5p Central How to Sell your Services to Clients
![Page 26: Session One – 1p Central · Freelance Web Developer since 1995 All WordPress since 2010 iThemes Training Instructor since 2012 . I am not an expert. I am still a learner. My Qualification:](https://reader035.fdocuments.in/reader035/viewer/2022071115/5ffbf2fb68e3ed35a177cc06/html5/thumbnails/26.jpg)