SESSION NOTES€¦ · Step Ladder Theory of Group Dynamics for Volunteers and Clients - Work...

Collaborative 2013 ● Houston, TX ● September 15-18

SESSION NOTES

Alumni Meetings and Aftercare Groups ............................................................................................... 2

Alumni Monitoring and Outcome Data Collection ............................................................................... 3

Business Argument for Alumni Funding ............................................................................................... 4

Developing Alumni Committees ........................................................................................................... 5

Developing Alumni Databases – Multichannel Communication .......................................................... 7

Developing Alumni Volunteers – Inspired by Love and Service ........................................................... 8

Disruptive Innovation.......................................................................................................................... 10

Engagement with Clients Post Discharge ........................................................................................... 12

Funding – Building a Program In Line With Culture............................................................................ 13

Integrating Alumni and Clinical Services ............................................................................................. 14

Integrating – Exposing Clients to Alumni Services .............................................................................. 16

Recovery Capital ................................................................................................................................. 18

Recovery Coaching .............................................................................................................................. 23

Recovery Management Follow Up Calls ............................................................................................. 31

Remote Client Monitoring – SoberSystems ........................................................................................ 39

Self-Care .............................................................................................................................................. 42

Sober Fun – Alumni Recruiting Activities ............................................................................................ 44

TPAS 2014 ........................................................................................................................................... 47


Issue/Topic: Alumni Meetings and Aftercare Groups

Convener: Sherri Layton, La Hacienda Email: [email protected]

Lauren Younger, New Direction for Women Email: [email protected]

Discussion Notes: Key Understandings, Outstanding Questions, Observations

Sherri

Setting up alumni groups in remote areas

- Alumni can decide that they want to have a group if there is not already a group

- Staff will visit group once a month, the rest of the time alumni volunteers will set it up

- Some groups are very small, some are large. Groups open to alumni and guest

- Alumni groups should be bridge group into 12 Step Recovery/ not intended to take place of meeting

- Successful alumni weekend

o Friday

Dinner, Speaker, Bonfire meeting

o Saturday

Case Manager Open House, Morning Speaker, Lunch, Birthday Meeting, Sobriety

Count Down

o Sunday

Alumni Meeting

Encourage to have city events like camp together, etc .

Ask questions at meeting: “who just returned from treatment”

Sue

Look at meeting locations

o Is there traffic? Where in city are alumni located

- Alumni sign up to receive monthly email about support groups in area.

- Every few months they have a speaker from Caron or a specialized speaker – a lot more attendance

for those events

- Groups decide what kind of service work and activities they want to do. There to help them stay

engaged.

Scribe: Email:

Attenders:

Sue Hendrickson, Caron Treatment Services

Austin Berry, The Last Resort

Lauren Younger, New Directions for Women

Brianna Jones, Recovery Ways

mailto:[email protected]



Issue/Topic: Alumni Monitoring and Outcome Data Collection

Convener: Chris Gates, MAP Accountability Services Email: [email protected]


Telephone Monitoring Programs

Engagement of multiple contacts in support group

Outcome Data Collection

Interaction between monitoring program and treatment provider

Peer Recovery Support Specialist training and certification

What are we learning from outcome data to prepare us to provide better recovery support?

Definitions of recovery

Clarifying a common definition for the industry

What the future holds for reimbursement

Scribe: Sherri Layton, La Hacienda Email: [email protected]

Attenders:

Lauren White, Pine Grove

Tim McLeod, Sierra Tucson

Carver Brown, Pine Grove

Harold Jonas, SoberSystems

Jacob Goldberg, St. Christopher’s Addiction Wellness

Lauren Younger , New Directions for Women

Jordan Spektor, A New Path

Diana Drake, New Beginning Lake Charles

Jason Wahler, Northbound

Keenen Diamond, Northbound

Tori DeGroote, Mission Pacific Coast Recovery


Kacy Marion, Origins Recovery Center




Issue/Topic: Business Argument for Alumni Funding

Convener: Keenen Diamond, Northbound Email: [email protected]


There are six points to make.

1. Marketing and Branding. Exercise marketing and branding through your Alumni Program. If you have

an event with 100 people, each one of them tells 4 people and they tell 2 people. That event “gets you

in front of” a lot of people – it’s cost effective! Alumni are brand ambassadors: they say good things and

defend you against bad things. An army of happy alumni defending you is unparalleled to other

marketing efforts.

2. Service. It’s not that expensive to add an alumni program. It adds value to the customer.

3. It’s the right thing to do (if you embrace the chronic care model). Clinically its best. Alumni = clients,

families, children – any level of service. 1 day of detox = alumni. They may become involved if they are

sober.

4. Referrals. This is the biggest point revenue wise. Northbound alumni account for 30-50% of revenue

each month regarding referrals. BUT, the revenue cannot drive the program! An alumni program is

there to support ongoing recovery.

5. Advertising. It’s tricky to leverage alumni for PR. For an event, post pictures of the building, cool stuff

doing. Gets noticed and the engagement is HUGE. Leverage what you’re doing, tell that story. Having

alumni tell their stories is huge! Advertising that backs up and builds trust.

6. Clinical Assistance. Use alumni to decrease the workload for the clinical team: events, meetings, sober

fun, holiday parties

Northbound spends $40,000 a year on the Alumni Program -----> WORTH IT!

Scribe: Felicia Kleinpeter, St. Christopher Addiction Wellness Email: [email protected]

Attenders:

Donna Schwartz, Valley Hope

Megan O’Connor, Valley Hope

Vickie Bing, Benchmark Recovery

Jordan Spektor, A New Path

Mike Hendren, West Bridge

Tom Hofstedt, Alta Mira

Patty Henderson, WINR

Tania Bhattacharyya, New Directions for Women



Melissa Garrison, Rosecrance




Issue/Topic: Developing Alumni Committees

Convener: Murry Sandlin, Ranch of Dove Tree Email: [email protected]


Has anyone set up/have a committee model to share?

- Are elected officers necessary?

o YES

- Do you develop annual projections?

o Yes. Develop annual projections not only for assessment but also to have for future

reference when working with administrators on budget and staffing priorities

- Fundraisers and events?

o Decide on a yearly calendar of events and necessary fundraisers

o Be flexible and know your time constraints

o Consider the target audience and having a variety that will appeal to the masses

- Are bylaws/job descriptions necessary?

o Yes, sets the tone and structure

o Assures the future – elect officers

- What are the goals/purpose for committees?

o Keep newcomers involved

o Keep it as family

Budget

- Use small start from the corporation/facility

o Show statistics/referral importance for additional funding.

o Incorporate the annual projections of previous year

- Rely on donors

What do alumni take responsibility for?

- Events – planning, set-up, clean up

- Fun in sobriety

Tap into the community around your facility first

- Ask alumni what they want/ start focus groups

- Bring them back to the good feeling – where the miracle began

- Remember…….FUN!



Examples:

New Directions

- Has developed an Alumni Leadership Council

- Host brunch 4 times a year

- Gives alums updates from the facility

- Developed sub-committees (calling committee, event committee, etc)

New Beginnings for Women

- Just elected officers for committees of 12 people

- Developed bylaws, job descriptions, annual projections

- Decided on fundraisers and schedule of events to host for the year

Scribe: Sabrina Mathis, Foundations Recovery Network Email: [email protected]

Attenders:


Caitlin Rayner, New Beginnings Lake Charles

Ross Martin, Focus Healthcare of TN




Issue/Topic: Developing Alumni Databases and Multi-channel communication

Convener:


Which database is best for keeping data content?

- Regardless of which software used, every list must be centralized as an organization

- Make sure the software is HIPAA compliant

Ning – an online private message board for support (www.ning.com)

Biggest feedback on pages generally stem on personal posts

- How many are managing alumni community Facebook pages?

- How do we keep alumni engaged in Facebook pages?

- How do you monitor efficiently

- How do you monitor what can and cannot be posted?

- Images? How can you be thorough with consent as to what photos can be uploaded?

Text Messaging

- Inexpensive and Efficient Way to Communicate!

- Voice Broadcasting

Scribe: Caitlin Rayner, New Beginnings Lake Charles Email: [email protected]

Attenders:


Gina Thorne, Lakeview Health





Murry Sandlin, Ranch at Dove Tree

Chris Gates, MAP Health Management




Sue Hendrickson, Caron Treatment Center

Kym Vasey, Gateway Foundation


http://www.ning.com/



Issue/Topic: Developing Alumni Volunteers: Inspired by Love and Service

Convener: Leonard Bade, Integrated Recovery Solutions

Email: [email protected]


Case Study: Building a Volunteer Corp at Betty Ford Center

Goals: Alumni stay connected to the center

Alumni stay connected to recovery

Went to chapter groups to build recovery focused community

- Started with 12 people meeting 2 x’s a year

- In a 9 year period, grew to 140 volunteers located throughout United States

- Purpose: volunteering, delivering services

- No rules regarding terms, voting

Step Ladder Theory of Group Dynamics for Volunteers and Clients

- Work together, not alone to get to know one another

- Peer Support doesn’t need to maintain distance like clinical

Betty Ford Center held 150-200 breakfast talks about

- What’s life like today (personal share)

- What kind of alumni services can be provided to the group

Who am I? - Safety

Who are you? - Trust

Who are we? - Intimacy

How do we get there? - Goals, Strategies and tactics

Where are we going? - Vision, Mission & Value



- Establishing local chapter groups

Volunteer Selection is based on people we see

RAV – Regional Alumni Volunteer

2 Key Bridges (Services)

1. Alumni Contact

a. Connect volunteer with client within 24-48 hours of discharge.

b. Put in chart/system where and when

c. Set up meeting through alumni office

d. Ask set of questions: avoid war stories, become curious and empathetic

e. Take to meeting next day if lucky

2. Support Groups

a. Identify as “men and women who got sober at BFC)

b. Social events – bring program to communities, sober fun, commitments

c. Recovery Management - Pre, During and Post

d. Volunteers can help on front end - Meet with someone struggling and get them to the plane

e. Use as advocates

f. Send volunteers to sober events to speak

g. Volunteers for AMA Panel

h. Back to Basics

i. Trained BFC 140 volunteers on grief recovery

ii. 3 day certification

iii. Make/get calls when families experience loss

iv. If no alumni are in area, call AA Central Office – Bridging the Gap

Really need critical mass of sustainability

BFC’s 140 volunteers get paid by getting to attend workshops for free

Recovery Enrichment

Scribe: Felicia Kleinpeter, St. Christopher’s Addiction Wellness Email: [email protected]

Attenders:

Sherri Layton, La Hacienda



Michael Holtzer, CeDAR


Harold Jonas, Sober Systems

Diana Drake, New Beginnings




Cecile Callis, Pavillon




Issue/Topic: Disruptive Innovation

Convener: Dick Dillon, Innovaision Email: [email protected]


Disruptive Innovation

Clayton Christensen - The Innovators Solution:

- Studied the steel industry in the US

- Market value created by disruptive influence undercut business from the bottom up

- Rebar (a new technology) arose that allowed people to make steel in small plants

- Didn’t need assets: real estate, energy, supply, materials, people

- The company went under

o because busy pointing out the rebar which was not as good

o couldn’t or didn’t adapt

2 major industries most likely to be disrupted in this manner:

- education

- health care

-

Disruptive Innovation examples:

- Netflix put Blockbuster out of business

- Amazon put Borders out of business



As disrupter gets solid, they continue to get better because they are meeting needs of consumers better

New payment systems will be coming along

- Pay for performance

o will pay more money based on outcomes

Our industry doesn’t measure much/measure much of anything that people outside of this field care about

Who is going to come along and disrupt us?

- Healthcare conglomerates

- Hospitals

-

Where is the standardization for outcome surveys? Who is going to set the standard? If we don’t lead,

insurance companies will!

Log-rhythm formula should be used

Tom McLellan, Director of the Treatment Research Institute (TRI) - Pyramid fascinating

Mike: “You can’t have a culture without a common language”

Scribe: Felicia Kleinpeter, St Christopher’s Addiction Wellness Email: [email protected]

Attenders:




Murry Sandlin, Ranch at Dove Tree



Susan Kerr, Focus Healthcare of TN

Chris Gates, MAP Healthcare Management



Harold Jonas, Sober Systems


1/12 of people who need treatment are getting it

2 million treating

22 million diagnosed substance abusers

70 million "at risk"

No substance abuse - Never will



Issue/Topic: Engagement with Clients post discharge

Convener: Kacy Marion, Origins Recovery Center Email: [email protected]


Alumni coordinators often have to pull back and refocus on where to work our skills and program.

There is a belief in growing need for gender specific alumni positions to help with trauma/disorders/treatment

that is more specific to certain genders (eating disorder/sexual abuse/etc.)

Ask to sit in on discharge meeting

- Make sure you have current events/meetings happening in discharge planners hands if you can’t be

a part of the meeting

- Show alums there is a connection to help / Form bond early on so you can share good stories

- Find whatever way you can to get in front of patients to talk/interact and form a connection

Week of Discharge – if possible, take those discharging out for an off-site meeting

- 45 minute trip to Starbucks for some coffee and conversation

Volunteer to teach a group or just visit a group to give updates/announcements/word of encouragement --- but

be aware of the boundaries with patients

Ask to have office space in a high traffic area to be seen/accessible

- Share space with the area you need to work with

o Discharge planner…even if it’s just a few hours a week – Find balance with clinical staff

Attend staffing/treatment teams meetings

- Great way to gather information about patients

- Document all that you can --- great notes to go from when reaching out to alums after discharging


Attenders:

Murry Sandlin, Ranch of Dove Tree






Issue/Topic: Fundraising/ Building a program in line with culture

Convener: Diana Drake, New Beginnings Lake Charles Email: [email protected]

Mike Hendren, West Bridge Email: [email protected]


Fundraising

- Be careful - don’t always approach wealthy alumni for money

- Establish and Alumni Association

o This helps with the ethical issues since it’s a separate organization

- Establish an Aumni Board (legal)

- Conduct Board Training (elect officers)

o President , Vice President, Secretary , Treasurer

o Adopt committees after board is up and going

- Have fundraising events

o Raffles – ask alumni to donate times

o Pass the hat at all events

o Sell t-shirts

o Tape speakers and sell video for $

- Plan events for the year at the board meeting

o Steak Fry once a month

o Dunk Tank

o Face Painting

o Golf

o Christmas Party

o Take patients to retreats / fellowship of the spirit

- Pine Grove holds Days of Hope

o 2 day sessions held 5 times a year that integrates alumni back into the patient community

Scribe: Susan Kerr, Focus Healthcare of TN Email: [email protected]

Attenders:




Lauren Younger, New Directions for Women





Issue/Topic: Integrating Alumni & Clinical Services

Convener: Tim McLeod, Sierra Tucson Email: [email protected]

Carver Brown, Pine Grove Email: [email protected]


If you are met with staff resistance, explain how alumni/alumni services team can take work/clients off their

hands for a period of time.

- Back to Basics

- Workshops

- Alumni Q & A

Encourage staff by soliciting comments from alumni

- which staff helped them and made a difference

-

Create a list of alumni who would be willing to connect with callers in need of support. Match alumni with

callers

Alumni Services – DO NOT FRONT END FOCUS ON REVENUE!

- Service oriented piece can result in revenue.

- Tie bonuses into satisfaction surveys, not revenue

- Clients are not commodities!

Pine Grove Alumni Program

Met with each director, then the clinical team separately

Presented the big plan to the top person only

Problem solve on the front end for each arm of the facility

Then wrote exact language back into the business plan

Days of Hope

- Alumni and families come back 5 times a year for 2 days.

- It’s free for the rest of their lives.

- Solidify recovery, assist in groups, and demonstrate what it’s like to be an alumnus.

- Alumni come back to see the staff and hang out with patients

- Happens on a Thursday/Friday




o No weekends so that clinical staff members can participate and not lose their free

weekend time

Valley Hope

“Renewal Day”

- Hold once per month

- Process groups/alumni groups

- At 1 year, wear a medallion

Coffee Cups

- Graduation explain the process and that the decorated cups are hanging on the wall for them

- If they remain sober for 1 year, they can come back and get their coffee cup

- tie a black ribbon on the handle of the cup for anyone lost that year from using

- tie a green ribbon on the handle for anyone who died sober

* Make alumni support part of treatment experience

Northbound

- “Alumni World” – gives alumni space, food and let them create. Facilitate activities (paint ball,

fishing, sailing, etc.) but let alumni create the program.

- Invite clinical team – free fun for them and connects them with alumni

- Utilize alumni for service work – soup kitchen, mission, etc.

INCLUSIVITY --- Include other centers alumni into the program!

- They are like-minded people in recovery

Scribe: Felicia Kleinpeter, St. Christopher’s Addiction Wellness Center Email: [email protected]

Attenders:

Sabrina Mathis, Foundations Recovery Network

Jason Wahler, Northbound

Keenen Diamond, Northbound


Bill Kinloch, The Refuge



Sherri Layton, La Hacienda Treatment Center



Issue/Topic: Integration /Exposure of Alumni and Current Client to Alumni Services

Convener: Tom Hofstedt, Alta Mira Email: [email protected]


Concerns of having alumni services

- Positive impact on clients without negative interactions

Have an alumni panel run by graduates

How do we want alumni to participate?

Ask them what they have to offer:

- Tell their story

- Sponsor

- Answer phones

- Big Book studies

- Teach Life Skills

- Help encourage AMA’s from leaving

o Give possible AMA’s their phone numbers

- Listen to 5th Step

- Perform task/community service

- Participate in 12 step educational classes

- Go with marketer to potential referent to help make relationships/ alumni may know people with

whom want to connect with

How can / when should clients participate with alumni to do some of these things?

Are AMA’s considered alumni?

- Some centers consider alumni upon admissions; they say welcome to the alumni program!

- Are people who don’t complete because of finances considered AMA?

When alumni interact with clients, main focus is to keep the community safe and healthy.

Alumni who may not be doing well – that is an on-going therapeutic opportunity to intervene and help



Buddy Program

- Connect client with alumni prior to discharge

Include families in alumni activities

Continuing Education for alumni families – they typically take that information to schools, churches, synagogues,

etc.

Scribe: Felicia Kleinpeter, St. Christopher’s Addiction Wellness Email: [email protected]

Attenders:









Bill Thorne, Lakeview Health




Issue/Topic: Recovery Capital

Convener: Lorie Obernauer Email: [email protected]

Jordan Spektor, A New Path Email: [email protected]


William White

www.williamwhitepages.com

- With any culture there are rules of norms and rituals

- He teaches how to go from culture of addiction to a culture of recovery

- Helps patients figure out how to navigate this world of two cultures – transition

Wheel of Life

- Assesses where you are in life at this very moment/right now.

- Determines where you are in each area and how to determine where you need to work.

What CeDAR does:

- Ask patients “Do I have a balanced life?”

- Then zero in on an area where you might be having trouble

- Staff work with patients to develop strategies to accomplish the goals of life

- Staff is not performing therapy – helping to develop life skills

- Goal is to raise awareness

o Patient is empowered to think things out and then come up with a plan

There are many different variations to the

Wheel of Life. You can do a search on the

internet for additional information.



http://www.williamwhitepages.com/


- Meet 4 times during treatment – 1 meeting per week

o Get to know you session with each week getting progressively deeper

o “Recovery Groups”

- Program starts at the residential level – not done while patient is in detox

- Staff are called Alumni Specialist

- Follow up calls 6 times a year

What A New Path does:

A New Path is a 6 month program

- Teaches Life Skills Training that includes

o Budget

Debt/Credit / How to repair damage done

o Goal Mapping

o Balance

How do I achieve

Have color coordinated calendar

Map out their day/week at a glance

o Career Development

Resume building

Job interview skills

How to network

Mock interview

o Testing - skills and identity

o Exercise and Fitness

o Nutrition and Healthy Diet

Cooking / Grocery Shopping

o Time Management

o Communication

o Cleaning/House Keeping


Attenders:

Jacob Goldberg , St Christopher’s Addiction Wellness

Vickie Bing, Benchmark Center






Issue/Topic: Recovery Coaching

Convener: Lorie Obernauer Email: [email protected]


Crossroads Recovery Coaching

- Alida Schuyler offers a year-long training program

o Addiction

o Ethics and boundaries

o Strength based coaching

Therapy is about the past, Coaching is about the present and future

This is a finite program – you are here but want to be there – how do you get there, let’s get there.

You must have no pre-conceived idea of the client

- The client figures out where to go

- You are there to help assess the situations, offer input and guidance, encourage them to think it out.

Coaching is about empowering

- Help people to make choices

- Client must make adjustments and have ownership in recovery

Find a way to be joyful

- Understanding addiction and the barriers

Peer Support Coaching

- AKA – Peer Recovery Support Specialist

- In Texas, it is 46 hours of training

o Shared experiences

- Be in recovery/struggle with addiction to be there for someone else who is in recovery

Recovery Navigation

- Help through the obstacles early on.

o Give rides to meetings

o Help along the way

o Teach how to do basic life skills

There are no set standards in the industry for Recovery Coaching



- NAADAC has developed a certification course

- Online Training

o International Coaching Federation

Set competencies

Skills

Training test

Webinars by phone

Coaching circles

o 1 year program

6 different modules

Application and interview process


Attenders:



Issue/Topic: Recovery Management Follow Up Calls

Convener: Michael Holtzer, CeDAR Email: [email protected]


Alumni staff meet patient the week before they leave

- Use that info learned when making calls

- Don’t call while in residential but will be re-assessing policy this month

-

Implementation of Follow-up Phone calls

Intervals

1 week

30 day

60 day

90 day

6 months

9 months

1 year

If learn that alum has slipped, then get the call back to the admissions team. DON’T ADVISE

Obstacles and challenges

- No answer

- In relapse

Re-did workbooks to include the attached recovery plan

There is no disconnect by the clinicians after patient leaves treatment

- Once a patient, always a patient

Calls performed by 3 alumni staff members



La Hacienda

Intervals

1 week

90 days

1 year

Uses the 2nd contact number listed on the emergency contact that is given at time of admission when

have a bad phone number or are unable to reach them after a few attempts

- Patient signed consent to contact the secondary person

o Don’t disclose info on that call

o Just wanting to check up

o Do you have a new number

Scribe: Email:

Attenders:

Sherri Layton, La Hacienda





Sabrina Mathis, Foundations Recovery Network

Murry Sandlin, Ranch of Dove Tree







Calls performed by 1 alumni staff member


Issue/Topic: Remote Client Monitoring

Convener: Harold Jonas, Sober Systems Email: [email protected]


SoberSystems is HIPAA compliant

Medical recording system

Mobihealthnews.com

E-news about remote patient monitoring

List of customized check in questions

Can generate reports, graphs

Has a dashboard

Staff can call to discuss patterns, ask questions related to the reports.

Scribe: Email:

Attenders:



Issue/Topic: Self Care

Convener: Tim McLeod, Sierra Tucson Email: [email protected]

Lori Obernauer Email: [email protected]


Make sure to separate your work with recovery and your own recovery

Build a spiritual conditioning because the day to day is very toxic and will cause you to become burn out

Bridge to Recovery in Santa Barbara has a 3 day program for their staff

One common thing is that we as care givers don’t know how to give our own self the care we need

Time for ourselves: don’t judge ourselves, don’t make a commitment to others during our “me” time, put it on your

calendar and stick to it!

“The antidote for exhaustion is not necessarily rest but whole-heartedness”

Self-care does not necessarily have to mean physical activities like going to the gym or sports

- “Find the thing that lights your fire” -- what makes you happy

The Whole Life Challenge

Circle represents 24 hours in a day

Each small circle is an aspect of your life you are making time for: work, family, sleep, hobby, etc. At some point

you begin to try to squeeze in time and effort to begin taking care of yourself (physically, emotionally, and mentally)




With Whole Life Challenge you rethink the process. The circle instead becomes Health and Well-being and everything

you do on a day to day basis becomes a principle that relates back to health and well-being. Shift your mind-set so that

health and well-being is everything that you do instead of trying to find time to fit it in.

Our Own Therapy Suggestions:

- Art classes

- Do-it-yourself projects (Make something, sewing, wood working, etc.)

- Having shared experiences with friends

- Go running/jogging/walking – physical well being

- Reading

- Meditating

- Photography

- Listening to music

- Dancing

- ???? The possibilities are endless!!!!


Attenders:



Issue/Topic: Sober Fun – Alumni Recruiting Activities

Convener: Jason Wahler, Northbound Email: [email protected]

Jordan Spektor, A New Path Email: [email protected]

Brianna Jones, Recovery Ways Email: [email protected]


Brianna: Keeping younger clients engaged is the key

Work with local recreation center

Share costs for team

How do you get teams?

Call Alumni Directors from local centers in area

Example: Softball

Jason: Create excitement around the event with patient and family

Generate healthy activities

Examples: Paintball, Boxing, Boating

Questions

1. Where does the funding come from?

a. (Jason) The Center pays – Northbound funds events/1 per month. It is part of the marketing

budget and captured in the cost of care. Northbound spends about $40,000 a year for

everything including staff. Average 20-30 attenders per meeting, up to 15 for boating event,

100 at dinners, quarterly banquets, end of month Birthday BBQ

2. If we don’t have athletic clients, what can we do?

a. (Jason) Sporting events (Northbound goes to Angels games), Banquet events are important ,

adventure sporting is good as well (kayaking as opposed to stand-up paddle boarding).

i. Focus is on healthy activity with some kind of physical fitness for health purposes.

ii. Non-physical activities include: Movies, Book signing

b. (Jordan) Events include Backyard BBQ. Also combine resources with Jaywalker Lodge for events

( Sunday night wings & sports)

c. (Keenan) Pick a few things, make it fun and make it short. We listen to the alumni and take

their suggestions. Ask the alumni “What do they need to increase their long-term recovery?”

Based on what the majority says, tailor the events to those needs.





3. What events should we steer clear of?

a. (Jason) Events that can expose them to not-so-healthy alternatives (“Redbull” events). You

should also look into using liability waivers.

b. (Keenan) Sober soccer team won leagues and we received community support which turns into

potential new clients. Helps marketing for facility. We have about 100 super-involved active

alumni.

4. What constitutes “good” alumni?

a. (Keenan) For Northbound, it solves itself. If someone is not right, we hear about it or see it.

b. (Dick Dillon) Promote your alumni as an honor/award system that expects good sobriety

5. How do you communicate with your alumni?

a. (Keenan) Email blast using constant contact.

i. Mass text

ii. Weekly/bi-weekly newsletter

iii. 2 emails leading up to an event so you don’t saturate that channel which could come

back and shut it down

6. How do you celebrate milestones?

a. End of the month – Birthday meeting

b. Post in the newsletter ( 1 each quarter)

7. What is the criteria for your mentoring program

a. (Brianna) Followed the set up that Caron has.

i. Peer to peer.

ii. 30 days sobriety and hook them up for taking people to meetings, etc.

Dick Dillon: Ask your clients:

1. What did you use to do that you enjoyed before active addiction?

2. What do you want to do that you couldn’t while you were using?

We saw a lot of “artist” type activities come out of these questions.

Art/painting classes

Guitar playing/lessons

Kickball Leagues

Bowling Leagues

Theatre/Movies


Jacob: Our alumni go together for sober concerts

Keenan : We have to “ignite the buyer”; it’s bringing the “spark” back to get them excited.

You have to work with the clinical team to be present for damage control or exposure to

anything dangerous

Gina: Equine and recovery allows us to involve the family

Dick Dillon: Look at our events calendar on our new TPAS website. You can post your events here!

Scribe: Tori DeGroote, Mission Pacific Coast Recovery Email: [email protected]

Attenders:


Dick Dillon, Innovaision

Sue Hendrickson, Caron Treatment Center

Patty Henderson, WINR



Jacob Goldberg, St Christopher Addiction Wellness






Keenan Diamond, Northbound

Lauren Younger , New Directions for Women


SESSION NOTES€¦ · Step Ladder Theory of Group Dynamics for Volunteers and Clients - Work...

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