Session 6: Content Marketing
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Session 6: Content Marketing ITO Companies Cali, 15 October 2015
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Transcript of Session 6: Content Marketing
Session 6:
Content Marketing
ITO Companies
Cali,
15 October 2015
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Outline Content Marketing session
• Content marketing plan
• Content for site, blog and social media
• Managing content within your team
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What is your area of IT expertise?
Exercise
Choose 3 topics for the upcoming year in which you want to become a thought leader.
Remember: The more specific, the better
Where to leverage your content?
Content strategy
Campaign content
Promotion
Search Display
Social
Conversion
Outline Content Marketing session
• Content marketing plan
• Content for site, blog and platforms
• Managing content within your team
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Print vs Blog
Who in the audience is currently a blogger?
Blog within site
Blog within site
Catchy title
Trends and lists work!
Guides & reports work!
Exercise
Write a short 2 paragraph blogpost about 1 of your knowledge fields
Include:- Catchy title- Relevant keywords- Backlinks
If you want to have feedback on your blogpost, send it to [email protected]
Blogs on external sites
1.Positioning yourself as an authority and well-known name in the industry.2.Getting exposure (traffic) back to your website.3.Building backlinks to your website.
Website content
Platform content
Platform content
Outline Content Marketing session
• Content marketing plan
• Content for site, blog and social media
• Managing content within your team
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Step 1: Select a team of expertise on your keytopics
Step 2: Plan, organiseand coordinate
A content calendar helps you organise the process
Contributions fromcollegues are extremelyvaluable. Reward them :)
Exercise
Select 3 thought leaders in yourcompany and name their expertise
Think of a reward you can givethem if they become a blogger
Step 3:Measure & Optimize
List the number of readers of each blog
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Questions?
Thank you!
