AIM - Project B1. Fresh and Dried Vegetable solutions to dietary diversity.

An AIM end-to-end public private partnership

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Various Nutrition strategies are compared in our program

Solution sustainability

HIGH LOW

LOW

H

IGH

C

hang

e ne

eded

by

cons

umer

Diversification of food types

Use of more nutritious varieties

Fortification of known

food

Micronutrient supplements

Maternal and child care and

feeding

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Workstream: Bx – Home Fortification Product Connection between workstreams The AIM program consists of interconnected workstreams

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Content

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AIM umbrella program

B1 - Vegetable Improvement

B2- Nutrition Sensitive Value Chains

B5 - Rural Retail Hubs

B4 - Milk product fortificaiton

Bx - Home Fortification Product

B3 - Micronutrient Powders

E1 - Quality Improvement Network

E2 - Access to Finance

S – Supportive (PM, M&E, Learning)

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Why?

• People in Kenya and Tanzania are suffering from micronutrient malnutrition; • Small farmers’ producity is low income low; • Vegetable seed and raw product markets don’t work well • BoP-consumers have no/limited access to nutritious food • Project aims to improve this!

Private Sector Motivation: • Breeding at Afrisem and selling seeds = Not at all ‘business as usual’ • New ‘world’ for Rijk Zwaan: new farmers, new clients, new environment, new

markets, new chains, new vegetables, etc. • Need to collaborate with partners that bring additional strengths • Need to collaborate with partners that know very well the local situation and work

closely with farmers and consumers…

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What will this workstream deliver?

• One important way to contribute to decrease malnutrition is : vegetables • Vegetables need to be produced, need to be marketed and need to become

available to consumers (especially BoP-consumers)

What do we need: • Quality seeds and knowledge on growing vegetables (RZ) • Market linkages • Access to finance • (Farmers) organisation • Access to nutritious and affordable vegetables (fresh; dried) for BoP consumers

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What will this workstream deliver?

• Farmers have access to quality seeds and other inputs • Farmers have been trained on improved vegetable growing techniques • Farmers have access to finance • MFOs have extended clientele • Farmers sell vegetables effectively and improve their income

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What will this workstream deliver?

• Farmers’organisations strengthened • Markets have to work better for farmers • BoP-consumers have access to healthy vegetables of good quality • More knowledge on effective drying techniques • The entire value chain for vegetables will benefit. Input suppliers, seed shops,

casual labor, transporters, traders and shop keepers may expect a better economic prospect because of the overall productivity and profitability improvement.

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How are we going to do this?

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PUSH PULL

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Role partners

Rijk Zwaan: • Supply Rijk Zwaan en Afrisem seeds • Training of farmers through partner NGOs • Technical assistence • Support and contribute to marketing of vegetables in a more effective way; market

development • Analyse of nutritious value of vegetables and include this in breeding programme

Rabobank Foundation: • Train farmers on organisation/cooperatives, business planning, etc. • Provide access to finance of all actors in chain • Capacity building of entrepreneurs • In cooperation with and making use of the networks of other parts of Rabobank

(e.g. Rabo development and Rabo International) Rabo Foundation is able to stimulate efficient use of credit and to improve access to credit

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Role partners

GAIN: • Consumer demand creation and marketing • Programmes on nutrition (BoP consumers) • The Marketplace for Nutritious Foods • GAIN has added value through its experience and expertise in reaching (BoP)

consumers with nutritious food. Its experience with behavior change campaigns in Kenya is crucial for the success of the project.

WUR/CDI: • WUR has skills complementary to Rijk Zwaan to train farmers and has a wide

knowledge regarding the entire value chain and food based approaches • Developing drying technique • Implementing the learning agenda on project level

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Role partners HIVOS and it’s local partners: • Through HIVOS we found the right partners in rural Kenya and

Tanzania • Local partners have extended network of farmer groups and

staff in localities • Management of project at local level • Local partners will work together with Rabobank Foundation in

organizing farmer cooperatives. • Local partners will complement the expertise of Rijk Zwaan in

transferring that expertise to the farmers

Africa Bio Medica • A local SME that dries vegetables on a small scale • Provide support for the nutrient retention trials using its

existing facilities (properly managed and controlled lands, food quality processing space and associated equipment, and an extensive solar drying facility).

• Provide accommodation for WUR researcher trial methodology, collection, storage and shipment of samples after drying.