Session 4 Presentation 3 - hockeycentre.org Bled/IIHF_FASTHoc… · Session 4 Presentation 3 TOTAL...

PROPRIETARY & CONFIDENTIAL

Session 4 Presentation 3

TOTAL DIGITAL EXPERIENCE

A PRESENTATION BY FASTHOCKEY

© IIHF 2010 | Proprietary and confidential

FASTHOCKEY OVERVIEW

• Total Digital Experience • Live and on-demand delivery using broadband, wireless, and IPTV

• Integration with top Social Networks and other properties

• Offline Media including DVD, usb flash drive, and download

• Production • World-wide growing talent pool through agency model

• Full service professional production of marquee events

• Engineering, directing, videography, and audio talent

• Promotion • Digital and direct consumer marketing for Total Digital Monetization

• Cross-polination of all FASTHockey content to all users

• Traditional, social & viral marketing to nearly 150,000 users

• Targeted e-campaigning of specific offers to over 800,000 fans

• Platform • Adaptive content delivery (SD to HD)

• Instant game archival with advanced DVR functionality

• Mark, manipulate, and share live or on-demand content

• Integrated content offering including live scoring, rosters, & statistics

• Integrated reporting functionality with rich analytics


PARTNERSHIP STRATEGY & OBJECTIVES

• Develop and monetize loyal audiences with enhanced engagement • Proprietary video platform leverages social, viral, and direct marketing

• Content manipulation suite entices content acquisition and length engagement

• Drive direct to consumer digital revenue and total monetization • Pay per view, subscription, and advertising models in place

• Introduce new digital products and enhanced business models

• Enhance affiliate syndication and distribution on three screens • Top Social Networks & Blogs

• Top Web Properties

• Top Video Networks

• Provide partners with effective business models and minimal risk • Full-service, self-service, and hybrid partnership models

• Revenue share net cost recovery yields no out of pocket expenses

• Enhanced and evolving business models lead to Total Digital Monetization


AFFILIATE DEVELOPMENT

Finland – Top 10 Sports Sites (Ranked by Jan 2011 Data)

Source: comScore (Jan 11)

Total Unique

Visitors (000)% Reach

Average Daily

Visitors (000)

Total Minutes

(MM)

Total Pages

Viewed (MM)

Total Visits

(000)

Average

Minutes per

Visit

Average Visits

per Visitor

Total Internet : Total Audience 3,330 100.0 1,877 4,970 8,084 177,156 28.1 53.2

Sports 1,466 44.0 305 77 174 13,313 5.8 9.1

1 [P] VEIKKAUS.FI 609 18.3 74 25 71 2,963 8.4 4.9

2 [P] SM-LIIGA.FI 281 8.5 45 1 12 2,117 0.7 7.5

3 [M](U) CBS Sports 213 6.4 84 2 5 2,656 0.8 12.5

4 [P](U) NHL Network 205 6.2 37 5 7 1,538 3.5 7.5

5 [P] JATKOAIKA.COM 152 4.6 19 5 10 926 5.9 6.1

6 [P] SPORTTISAITTI.COM 99 3.0 6 0 1 207 2.0 2.1

7 [P](U) ESPN 91 2.7 10 1 2 391 3.8 4.3

8 [P] FINHOCKEY.FI 76 2.3 8 0 1 290 0.4 3.8

9 [P](u) Big Lead Sports By FSV 63 1.9 6 1 1 193 2.9 3.0

10 [P] LIIGAPORSSI.FI 60 1.8 12 4 11 548 7.2 9.2

Media

Total Unique


Average Daily

Visitors (000)

Total Minutes

(MM)

Total Pages

Viewed (MM)

Total Visits

(000)

Average

Minutes per

Visit

Average Visits

per Visitor

Total Internet : Total Audience 6,091 100.0 3,464 9,543 15,102 322,685 29.6 53.0

Sports 2,556 42.0 439 120 250 20,099 6.0 7.9

1 [C] FOTBOLLSKANALEN.SE 213 3.5 35 3 8 2,157 1.2 10.1

2 [P] Friskis&Svettis 164 2.7 14 1 2 497 2.2 3.0

3 [P] HOCKEYLIGAN.SE 162 2.7 21 1 3 1,021 1.3 6.3

4 [P] EVERYSPORT.COM 155 2.5 15 3 19 586 5.3 3.8

5 [C](U) MSN Sports International 152 2.5 12 1 1 397 1.4 2.6

6 [P] SVENSKAFANS.COM 151 2.5 20 2 12 1,081 1.8 7.2

7 [P] KLUBBEN.SE 126 2.1 9 0 2 326 1.4 2.6

8 [P](U) NHL Network 125 2.0 22 4 4 1,021 4.2 8.2

9 [P] LIVESCORE.COM 124 2.0 16 11 10 821 13.1 6.6

10 [P] SWEHOCKEY.SE 114 1.9 11 7 34 446 16.7 3.9

Media

Sweden – Top 10 Sports Sites (Ranked by Jan 2011 Data)


AFFILIATE DEVELOPMENT (CONT.)

Germany – Top 10 Sports Sites (Ranked by Jan 2011 Data)

Total Unique


Average Daily

Visitors (000)

Total Minutes

(MM)

Total Pages

Viewed (MM)

Total Visits

(000)

Average

Minutes per

Visit

Average Visits

per Visitor

Total Internet : Total Audience 54,659 100.0 35,147 75,564 147,630 3,132,044 24.1 57.3

Sports 19,863 36.3 4,181 655 1,261 157,126 4.2 7.9

1 [P] Sport1 online 3,394 6.2 395 43 80 18,021 2.4 5.3

2 [C] T-Online.de Sports 2,832 5.2 351 23 36 13,938 1.6 4.9

3 [S] Yahoo! Sports 1,839 3.4 250 11 24 9,367 1.2 5.1

4 [M] KICKER.DE 1,720 3.1 257 38 57 12,569 3.0 7.3

5 [M] TRANSFERMARKT.DE 1,681 3.1 253 50 95 13,068 3.8 7.8

6 [M] FUSSBALL.DE 1,010 1.8 82 5 14 3,161 1.6 3.1

7 [C](u) MSN Sports International 875 1.6 81 10 17 3,138 3.2 3.6

8 [M] SPORTSCHAU.DE 725 1.3 55 6 8 2,134 2.8 2.9

9 [P] Big Lead Sports By FSV 706 1.3 57 15 23 2,362 6.5 3.3

10 [M] SPOX.COM 705 1.3 83 18 28 4,590 3.8 6.5

79 [P](U) NHL Network 112 0.2 31 4 4 1,146 3.4 10.2

Media

Total Unique


Average Daily

Visitors (000)

Total Minutes

(MM)

Total Pages

Viewed (MM)

Total Visits

(000)

Average

Minutes per

Visit

Average Visits

per Visitor

Total Internet : Total Audience 46,557 100.0 23,072 62,762 121,022 2,487,793 25.2 53.4

Sports 8,469 18.2 1,528 317 534 72,657 4.4 8.6

1 [P] SPORTBOX.RU 1,689 3.6 234 45 85 12,454 3.6 7.4

2 [M] CHAMPIONAT.RU 1,226 2.6 217 38 70 13,877 2.7 11.3

3 [P] SPORT-EXPRESS.RU 1,176 2.5 142 18 22 6,536 2.7 5.6

4 [P] SPORTS.RU 849 1.8 110 35 28 6,069 5.7 7.1

5 [M] SOVSPORT.RU 676 1.5 57 4 20 2,375 1.7 3.5

6 [C] Rambler Sport 619 1.3 72 7 14 2,858 2.4 4.6

7 [P] KHL.RU 616 1.3 93 14 15 4,052 3.4 6.6

8 [M] Eurosport 462 1.0 54 15 13 3,011 5.1 6.5

9 [C] RBC Sport 457 1.0 31 2 3 1,013 1.7 2.2

10 [P] SOCCER.RU 405 0.9 64 4 13 3,668 1.0 9.1

40 [P](u) NHL Network 86 0.2 28 3 3 1,199 2.8 13.9

Media

Russia – Top 10 Sports Sites (Ranked by Jan 2011 Data)


INTERNET SHARE

2008 2009 2010 2011 2012 2013 2014 2015

Russia 40'500 57'900 65'139 71'414 76'726 81'342 85'839 90'043

Germany 61'973 65'123 66'854 68'283 69'551 70'809 72'000 73'105

CZ 6'681 6'950 7'157 7'348 7'510 7'664 7'771 7'861

Sweden 7'656 7'844 8'090 8'338 8'602 8'861 9'118 9'319

Finland 4'393 4'438 4'507 4'574 4'609 4'642 4'666 4'680

Slovakia 3'133 3'125 3'242 3'334 3'418 3'493 3'558 3'612

0

20'000

40'000

60'000

80'000

100'000

120'000

140'000

160'000

180'000

200'000

Sub

scri

be

rs (

00

0)

Total Internet Users (000)

Source: BMI International - Telecom 1Q11

The internet and growing broadband share is a rich distribution opportunity


BROADBAND PENETRATION

2008 2009 2010 2011 2012 2013 2014 2015

Russia 9'280 12'900 16'095 19'502 22'561 25'275 28'229 30'890

Germany 24'222 27'381 30'633 33'309 36'413 39'576 43'169 46'620

CZ 2'030 2'430 2'865 3'324 3'363 3'902 4'055 4'127

Sweden 3'780 4'335 4'881 5'382 5'803 6'186 6'519 6'780

Finland 2'097 2'477 2'804 3'071 3'293 3'462 3'563 3'587

Slovakia 619 750 864 967 1'067 1'154 1'235 1'308

0

10'000

20'000

30'000

40'000

50'000

60'000

70'000

80'000

90'000

100'000

Sub

scri

be

rs (

00

0)

Broadband Subscribers (000)


Broadband is beginning to serve a broader audience


MOBILE OPPORTUNITY

2008 2009 2010 2011 2012 2013 2014 2015

Russia 187'800 207'910 219'488 229'837 237'768 245'567 251'784 260'330

Germany 107'246 108'255 106'831 106'958 107'376 106'362 106'580 106'747

CZ 13'216 13'593 13'653 13'698 13'758 13'826 13'899 13'890

Sweden 11'404 12'013 12'721 13'213 13'479 13'631 13'690 14'000

Finland 6'830 7'700 8'440 8'906 9'212 9'486 9'603 9'786

Slovakia 5'520 5'498 5'619 5'636 5'659 5'715 5'752 5'772

0

50'000

100'000

150'000

200'000

250'000

300'000

350'000

400'000

450'000

Sub

scri

be

rs (

00

0)

Mobile Subscribers (000)


The emergence of tablets provides a 3rd screen to reach fans.


PARTNERSHIP MODELS

• Total Digital Experience Agreement • Exclusive for digital rights for distribution across platforms

• Extended rights for sub-licensing content for increased monetization

• Typically for a three year term

• Financial Arrangement • No fee for encoding hardware, software, distribution platforms, or marketing

• No fees for event coordination, engineering, production

• Negotiated revenue share net of cost recovery

• Typical Revenue Share • Live and On-Demand content

• Retail commerce such as DVD’s, USB Sticks, Downloads

• Advertising and sponsorship of broadcasts or off-line media


TECHNICAL CONSIDERATIONS

• Media Capture • Capture and instantly archives video content

• Single or Multiple camera and audio talent

• Encoding in popular Adobe Flash media formats

• High Definition and Standard Definition Supported

• Asset Management • Storage of archived content on our CDN and indexed in our database

• Marking, manipulation, and sharing of video content

• Publishing • Video availability on the FASTHockey Portal and branded platforms

• Adaptive bitrate, advanced DVR

• High Definition and Standard Definition Supported

• eCommerce • Pay-per-view through non-expiry Game Credit token model

• Traditional retail commerce for off-line content

• Subscriptions for enhanced service offerings

• Content Delivery • Worldwide delivery through multiple CDN’s lead by Akamai


HOW IT WORKS


PLATFORM & PLAYER


REPRESENTATIVE PARTNERS

• National Governing Bodies • American College Hockey Association

• Hockey Canada

• USA Hockey

• Collegiate Leagues • Eastern Collegiate Athletic Conference

• State University of New York Athletic Department

• Midwest Collegiate Hockey Association

• Junior Leagues • 90% addressable market share United States

• 30% addressable market share Canada

• Prep Schools • New England Prep School Ice Hockey Assoc.

• St. Andrews Academy

• Cantebury School

• Tilton Academy

• Tournaments • Chowder Cup

• Beantown Classic

• OneHockey North America

• Lions Cup (Finland)

• 2011 IIHF World Junior Championship

• 2011 World Junior Challenge

• 2011 Under 17 Championships

• 2010 IIHF World Junior Championship

• 2010 World Junior Challenge

• 2010 World Under 17 Championship

• 2010 IIHF World Under 18 Championship (W)

• 2009 IIHF World Under 18 Championship

• 2010 Hockey Canada National Team

• 2010 Hockey Canada National Tournaments

• 2010 USA Hockey National Tournaments

• 2009 USA Hockey National Tournaments

• 2009 OHA End of Season Ceremonies

• 2009 USA Hockey Ceremonies

• Multiple sledge hockey events

• Various Tournaments & Showcases


FASTHOCKEY TEAM

• Marc Ruskin, President & Founder

• Tim Claus, VP Site Content

• Linda Buffum, VP Special Projects

• Brian Burke

• John Vanbiesbrouck

• Marty McInnis

• Scott LaChance

• Pat LaFontaine

• Ray Ferraro

• Cammi Granato

• Lyman Bullard


OFFICES AND CONTACT

• BOSTON, MA (headquarters)

• DETROIT, MI

• VANCOUVER, BC

• AMSTERDAM, NE (April, 2011)

Marc Ruskin

President/CEO

P: 781.333.5269

E: [email protected]

mailto:[email protected]

Session 4 Presentation 3 - hockeycentre.org Bled/IIHF_FASTHoc… · Session 4 Presentation 3 TOTAL...

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