Session 3C Using the Advocacy Online email system Presenters: Emma Howlett Marketing Communications...

Session 3CUsing the Advocacy Online email system

Presenters:Emma HowlettMarketing Communications ManagerAmy GreenfieldOnline marketing coordinator

Using the Advocacy Online email system

CSW’s email marketing strategy• Send a weekly email

newsletter• Additional urgent email

broadcasts• Seen a steady rate of

opens (20%) and click throughs (5%)

• Low unsubscribe rate

Creating an emailbroadcast• Choose BROADCAST

then CREATE.• Create a new blank email

broadcast or duplicate an existing broadcast to edit.

• Slot into folders to keep organised


Starting from a blankemail• Choose NEW

BROADCAST TEMPLATE

• Add in:REFERENCE NAMEMAIL MODESUBJECT LINEHTML CONTENTPLAIN TEXT CONTENT


Adding HTML content• Paste template or code

into HTML viewer• Add to layout using

WYSIWYG editor for– Text style– Bullets/numbering– Alignment – Images– Links

• Add dynamic content to personalise your broadcast


Adding HTML content• Start with background

colour and simple table layout

• Add in images from your online library



Adding HTML content• Add text and format• Preview your email in

the preview pane

Inserting dynamic content• Tracking URL

– Website– e-activist action– Forward to a friend

• User specific items:– Salutation– User data

• Aggregate action data• View in browser link



Plain text version• Tracking URL• User specific items:

– Salutation– User data

• Aggregate action data• View in browser link


Only 2,123

signatures to

go for India!

Testing• Test lists• Split testing

URGENT PRAYER: “There are plans to

blow you up because of what the pastor in Florida has said...”


Sending• Send lists• Queries

Bounces and unsubscribes• Opt out question• Unsubscribe link• Bounce folder• Email suppression


Reporting and evaluation• Broadcast reports• Open rates• Click rates• Account reports


Creating an emailbroadcast• Choose


Thank you for listening

Any questions…

Emma Howlett [email protected] [email protected] Skype: CSWAmy


Session 3C Using the Advocacy Online email system Presenters: Emma Howlett Marketing Communications...

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