Session #3, Internet Marketing Tools
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Transcript of Session #3, Internet Marketing Tools
![Page 1: Session #3, Internet Marketing Tools](https://reader034.fdocuments.in/reader034/viewer/2022052622/5595a42c1a28ab2f7f8b4699/html5/thumbnails/1.jpg)
Enterprise Workshops
Created for Funded by
Distance Training Program
Internet Marketing Tools
Session #3
June 24, 2009
![Page 2: Session #3, Internet Marketing Tools](https://reader034.fdocuments.in/reader034/viewer/2022052622/5595a42c1a28ab2f7f8b4699/html5/thumbnails/2.jpg)
• Review of Session #2
• Preparing articles for publishing
• Live demonstration of WordPress blog
• Editorial calendar
AGENDA
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Search Engine Optimization
(SEO)
Search Engines
Keywords
Tags
Links
Frequency
EcoExotic
Newsletter
Eco
Exotic
Blog Eco
Exotic
Website
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Keywords
“Sustainable Furniture”
“Eco Friendly Furniture”
“Green Furniture”
“Green Home Furnishings”
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Tags
title tag
alt tags
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Links
Vivavi Apartment Therapy
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Frequency
Search Resultsworse better
Up
date
sra
reo
fte
n
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PR & Product Placement
• Send press releases
• Follow up contacts by email
• Begin networking online
• Get your product information on targeted websites
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AGENDA
Review of Session #2
• Preparing an article for publishing
• Live demonstration of WordPress blog
• Editorial calendar
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Preparing an Article
1) Decide on a topic for your article
2) Write your article
3) Edit using keywords
4) Select 2-3 photos
5) Proof-read & spell-check!
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Eco Exotic’s Keywords
sustainable eco friendly
green ecological
furniture furnishings
home accessories
Eco Exotic reclaimed
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Example 1
Photos
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Example 2
Photos
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Example 3
Photos
![Page 15: Session #3, Internet Marketing Tools](https://reader034.fdocuments.in/reader034/viewer/2022052622/5595a42c1a28ab2f7f8b4699/html5/thumbnails/15.jpg)
Publishing an Article
1) Upload article to the blog
2) Add photos
3) Final proof
4) Publish article
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www.wordpress.com
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Dashboard
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AGENDA
Review of Session #2
Preparing an article for publishing
Live demonstration of WordPress blog
• Editorial calendar
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Marketing Plan
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Marketing Plan
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Editorial Calendar
July
2009Topic Who
Due
DatePublish
Week #1New products from
Eco ExoticJ.L. July 1 July 8
Week #2 Sustainable Living T.N. July 8 July 15
Week #3Eco Exotic goes to
Las Vegas showR.S. July 15 July 22
Week #4 Workplace Safety J.L. July 22 July 29
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Editorial Calendar
August
2009Topic Who
Due
DatePublish
Week #1New teak plantation
certified sustainableA.M. August 1 August 8
Week #2Eco designs with
reclaimed woodP.L. August 8 August 15
Week #3Eco Exotic company
joins SFCS.A. August 15 August 22
Week #4Results from Las
Vegas showJ.L. August 22 August 29
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Summary
Session #3
Review of Session #2
Preparing an article for publishing
Live demonstration of WordPress blog
Editorial calendar
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• Assignment: write a blog article
• Prepare & publish articles to blog
• Creating a newsletter from your blog
• Putting it all together
• Q&A
Next Week
Session #4
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Enterprise Workshops
Created for Funded by
Distance Training Program
Presented by
Ted Barber Larri Cochran
Internet Marketing Tools