Session 2—Chapter 3Visual Literacy Learn to See, See to Learn

Typefaces and fonts

Rule of Thumb: One serif and one sans serif font (two typefaces) per document.

Times New RomanFranklin GothicCentury GothicArial Arial Black

Size matters…

84 point bold72 point bold

60 point bold48 point bold

36 point bold24 point bold

18 point bold

Scripts

Weight

Tracking

Tracking = space between characters Georgia , Verdana Times, Helvetica Narrow, Lucida Bright

Leading=Vertical space between letters

Robin WilliamsPrinciples of Design Contrast Repetition Alignment Proximity

The Process

Start with a focal point Group your information Create strong alignments Create a repetition

Contrast

If the elements (type, color, size, line thickness, shape and space) are not the same then make them very different.

Repetition

Helps develop the organization and strengthens the unity of the project and all related pieces.

Alignment

Nothing should be placed on a page arbitrarily.

Proximity

Items relating to each other should be close together.