Session 2B: Global Market Intelligence Session 2: Global ... · 11 Session 2: Global Market...
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1 Session 2B: Global Market Intelligence Finding Profitable Export Markets Session 2: Global Market Research Session 2B: Global Market Intelligence trade patterns demographics special factors country risk analysis
Transcript of Session 2B: Global Market Intelligence Session 2: Global ... · 11 Session 2: Global Market...
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Global Market IntelligenceSession 3
Session 2: Global Market Research
Session 5:Approaching the MarketSession 3:
Global Market Research
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Dimitris Kloussiadis & Bob ErwinUniversity of Georgia, SBDC International Trade Center
Session 4: Costing & PricingSession 5:
Approaching the Market
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Dimitris Kloussiadis & Bob ErwinUniversity of Georgia, SBDC International Trade Center
Session 4: Costing & PricingSession 5:
Approaching the Market
Session 2B:
Global Market IntelligenceFinding Profitable Export Markets
Session 2:Global Market Research
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Global Market Intelligence
trade patterns demographics special factors country risk analysis
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Photo: https://www.pexels.com/search/rush%20hour/
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CIA Demographics
http://www.export-u2.com/RESOURCES/CIA-Factbook/cia-factbook.html/
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Image: NASA and https://farm1.staticflickr.com/107/314989744_5b5a852b47_o.jpg
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Image: https://www.pexels.com/photo/greyscale-photography-of-car-engine-190574/
Session 2:Global Market Research
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Photo: https://pixabay.com/en/classic-car-red-automobiles-76423/
http://www.nationmaster.com
WOW! More cars than people!
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Photo: https://commons.wikimedia.org/wiki/File:KUKA_Industrial_Robots_IR.jpg, and https://www.pexels.com/photo/timelapse-photography-of-vehicle-on-concrete-road-near-in-high-rise-building-during-nighttime-169677/
Session 2:Global Market Research
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Motor Vehicle Production
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image, http://media.gm.com/content/dam/Media/images/CN/News/2011/11/11211.jpg
Session 2:Global Market Research
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Global Market Intelligence http://www.coface.com/
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Session 2:Global Market Research
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Photo: https://www.flickr.com/photos/kubina/347687768
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Photo: Sigmund Freud
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Brake parts
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Global Market Intelligence Mini-Matrix
Session 2:Global Market Research
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An environmentally-friendly concrete additive
Mini-Matrix
Image: Pixabay balance-110850
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Formal name:
Multi-Attribute Analysis of Export Markets (MAA)
(Very) roughly based on:
NASA’s Probabilistic Risk Assessment (PRA)
“The Matrix”
Image: NASA
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Matrix Considers
Demographics
Trade patterns
Product factors
Risk
Company priorities
Then it analyzes and scoresglobal markets
-100BAD
0AVERAGE
+100GOOD
a lot of seemingly incompatible data
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1. Adjusts all numbers to a standard range (-100 to +100)
2. Lets you weight relative importance of each indicator (% of total)
3. Derives total country scores: (sum of all the weighted data)
Photo: Einstein with pipe, all over the web.
How it Works
MATRIX
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Global Market Intelligence MATRIX(link to example)
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Photos: https://pixabay.com/en/ayers-rock-uluru-outback-australia-587828/ , and https://pixabay.com/en/koala-bear-animal-mammal-cute-796021/
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Image: Sydney Opera House: Pixabay
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Image: Pixabay.
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Session 2B:
Global Market Intelligence https://www.export.gov/Market-Intelligence
Image: Pixabay.
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The End Session 3
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Session 5:Approaching the MarketSession 3:
Global Market Research
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Dimitris Kloussiadis & Bob ErwinUniversity of Georgia, SBDC International Trade Center
Session 4: Costing & PricingSession 5:
Approaching the Market
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Dimitris Kloussiadis & Bob ErwinUniversity of Georgia, SBDC International Trade Center
Session 4: Costing & PricingSession 5:
Approaching the Market
Session 2B:
The EndGlobal Market Intelligence
