Session 29 E-marketing - 30 Nov 10

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E-Marketing Elective Fall 2010 Muhammad Talha Salam, Asst. Professor [email protected] Access it online: www.slideshare.net/talhasalam > E-Marketing Strategy > Important trends in E-Marketing: Selected slides (IAB Presentation) > Indl. Presentations > Quiz 5 (Social Media) Class Presentation | Session 29 | 30 N Latest Practices in E-Marketing Regulatory Framework for E- Marketing

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Session 29MG 583 E-MarketingElective

Transcript of Session 29 E-marketing - 30 Nov 10

Page 1: Session 29  E-marketing - 30 Nov 10

E-MarketingElective

Fall 2010

Muhammad Talha Salam, Asst. [email protected]

Access it online: www.slideshare.net/talhasalam

> E-Marketing Strategy> Important trends in E-Marketing:

Selected slides (IAB Presentation) > Indl. Presentations> Quiz 5 (Social Media)

Class Presentation | Session 29 | 30 Nov 2010

Latest Practices in E-MarketingRegulatory Framework for E-Marketing

Page 2: Session 29  E-marketing - 30 Nov 10

E-Marketing 2Access it online: www.slideshare.net/talhasalam

E-Marketing Strategy

4 Ps & New Ps• Personalization• Participation• Peer-to-Peer Communities• Predictive Modeling

Page 3: Session 29  E-marketing - 30 Nov 10

E-Marketing 3Access it online: www.slideshare.net/talhasalam

E-Marketing Strategy

E-Marketing Strategy• Understanding Numbers

• Understanding options

• Campaign Simulation

Page 4: Session 29  E-marketing - 30 Nov 10

E-Marketing 4Access it online: www.slideshare.net/talhasalam

E-Marketing Strategy

E-Marketing Strategy• Steps

Page 5: Session 29  E-marketing - 30 Nov 10

E-Marketing 5Access it online: www.slideshare.net/talhasalam

Important Trends in E-MarketingSelected Slides (IAB Presentation)

Ref: Handout Slides by IAB• Selected slides

Page 6: Session 29  E-marketing - 30 Nov 10

E-MarketingElective

Fall 2010

Muhammad Talha Salam, Asst. [email protected]

Access it online: www.slideshare.net/talhasalam

> E-Marketing in today’s marketing plans (data)

> New concepts: Online Reputation Management | WebPR | Crowdsourcing

> Important trends in E-Marketing: Selected slides (Morgan Stanley Presentation)

> Regulatory framework for internet > Quiz 6 (MCQs)

Class Presentation | Session 30 | 3 Dec 2010

Latest Practices in E-MarketingRegulatory Framework for E-Marketing