SES 2011 "Speaking Geek" - richard baxter
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Transcript of SES 2011 "Speaking Geek" - richard baxter
![Page 1: SES 2011 "Speaking Geek" - richard baxter](https://reader034.fdocuments.in/reader034/viewer/2022051515/54c64f5c4a7959b1098b4575/html5/thumbnails/1.jpg)
SEOgadget.co.uk
SPEAKING GEEK How Marketers Can Work with Web Developers to Achieve
Business Goals
Richard Baxter – SEOgadget.co.uk
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SEOgadget.co.uk
SPEAKING GEEK
![Page 3: SES 2011 "Speaking Geek" - richard baxter](https://reader034.fdocuments.in/reader034/viewer/2022051515/54c64f5c4a7959b1098b4575/html5/thumbnails/3.jpg)
SEOgadget.co.uk
ETSY
• Etsy is the online marketplace for buying and selling all things handmade.
• Etsy.com have an awesome API
• API documentation: developer.etsy.com
• API documentation is well linked to
• They have an app gallery for developers to promote their apps
Etsy use their own API
for their own
development
![Page 4: SES 2011 "Speaking Geek" - richard baxter](https://reader034.fdocuments.in/reader034/viewer/2022051515/54c64f5c4a7959b1098b4575/html5/thumbnails/4.jpg)
SEOgadget.co.uk
APP GALLERY – MARKETERS AND DEVELOPERS
ALIKE
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SEOgadget.co.uk
A THOUGHT ABOUT DEVELOPERS
Developers know how to solve problems
especially their own…
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SEOgadget.co.uk
A THOUGHT ABOUT LEARNING
Teaching your customers creates sales
![Page 8: SES 2011 "Speaking Geek" - richard baxter](https://reader034.fdocuments.in/reader034/viewer/2022051515/54c64f5c4a7959b1098b4575/html5/thumbnails/8.jpg)
SEOgadget.co.uk
COMPANIES THAT TEACH
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SEOgadget.co.uk
ON SHARING DATA
Sharing data and insight creates attribution
(links) and traffic
![Page 10: SES 2011 "Speaking Geek" - richard baxter](https://reader034.fdocuments.in/reader034/viewer/2022051515/54c64f5c4a7959b1098b4575/html5/thumbnails/10.jpg)
SEOgadget.co.uk
COMPANIES THAT HAVE DATA
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SEOgadget.co.uk
ON APIS
Consolidation of multiple APIs creates
a marketable / viable product
![Page 12: SES 2011 "Speaking Geek" - richard baxter](https://reader034.fdocuments.in/reader034/viewer/2022051515/54c64f5c4a7959b1098b4575/html5/thumbnails/12.jpg)
SEOgadget.co.uk
COMPANIES THAT CONSOLIDATE DATA / APIS
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SEOgadget.co.uk
YOUR IDEAS
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SEOgadget.co.uk
THE WEB IS FULL OF MISSED TRICKS
Attribution? Attribution?
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SEOgadget.co.uk
THE BUSINESS GOALS BIT
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SEOgadget.co.uk
WHAT ARE YOUR BUSINESS GOALS?
Traffic Registrations
Reviews Affiliate
Signups Applications
![Page 17: SES 2011 "Speaking Geek" - richard baxter](https://reader034.fdocuments.in/reader034/viewer/2022051515/54c64f5c4a7959b1098b4575/html5/thumbnails/17.jpg)
SEOgadget.co.uk
WHAT ARE THEIR GOALS?
Use great tech Make life easier
Learn new
stuff Feel engaged Own the
outcome
![Page 18: SES 2011 "Speaking Geek" - richard baxter](https://reader034.fdocuments.in/reader034/viewer/2022051515/54c64f5c4a7959b1098b4575/html5/thumbnails/18.jpg)
SEOgadget.co.uk
MARKETING:
DEFINES AN AUDIENCE AND SOLVES THEIR PROBLEM
developers see problems
EVERY DAY
that affect user experience…
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SEOgadget.co.uk
EVERYONE WANTS TO
Have fun
Do something new
Enjoy doing it
See stuff win
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SEOgadget.co.uk
SO HAVE A HACK DAY
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SEOgadget.co.uk
ONE DAY OF UNDILUTED AUTONOMY
http://www.styleandflow.com/2010/video-motivation-animated-infographic/
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SEOgadget.co.uk
MARKETERS SHOULD UNDERSTAND TECHNOLOGY
http://bit.ly/bh5uvI
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SEOgadget.co.uk
FINAL THOUGHT
“Justifying” getting something done
can cost more in time, spirit and
effort than actually doing it.
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SEOgadget.co.uk
THANK YOU
@richardbaxter
Download: http://seogadget.co.uk/ses/