Serving a Critical Need Together · • About 46.2 million people, are considered in poverty,...
Transcript of Serving a Critical Need Together · • About 46.2 million people, are considered in poverty,...
Serving a Critical Need Together
Housing Trends
• 35 million of our fellow Americans were deemed to be “shelter poor”, rendering homeowners unable to cover costs of basic necessities after paying housing costs.
• 7.8 million foreclosures initiated since 2007. Expected to reach 16.5 million in 2015
• An estimated 17% of Latino homeowners and 11% of African‐AmericanAn estimated 17% of Latino homeowners and 11% of African American homeowners have already lost their home to foreclosure or are now at imminent risk.
• About 46.2 million people, are considered in poverty, amplified by rising unemployment, foreclosures and declining median household income rates
• More and more families are placed in the position of choosing between vital necessities over essential home repairs and modifications.
(Housing statistics from US Census Bureau, Joint Center for Housing Studies, Center for Responsible Lending, Housing Predictor)
Demographic Trends
• Expanding Aging Population
O 65 l i d d bl f 36 illi 71 illi i– Over 65 population expected to double from 36 million to 71 million in 2030
– Moderately or severely disabled older persons are expected to increase by 350% in next 40 years
– One third of older adults over the age of 65 fall each year. Falls are the leading cause of injury death for this population
– The total cost of all fall injuries of people over the age of 65 is expected to reach $43 billion by 2020.
*Falls Statistics from the HR 3701 falls prevention bill
Who We Are
Rebuilding Together is the only national nonprofit dedicated to preserving affordable homeownership and revitalizing neighborhoods.
We bring together volunteers community leaders and corporate partnersWe bring together volunteers, community leaders, and corporate partners to rehabilitate the homes of low‐income homeowners and
the community centers which support them. Our work is provided free of charge to all recipientsOur work is provided free of charge to all recipients
Our Impact on American Communities Since 1988Since 1988
• 200+ affiliates located across the U.S., including in all 20 major markets
• 200,000 volunteers mobilized each year to complete 10,000 projects
• 3.3 million volunteers mobilized
126 000 h d fit f iliti• 126,000 homes and nonprofit facilities
• 1.8 million people served
• $1.2 billion delivered in market value
Accessibility, y,Home Safety
GreenCommunity Mission Green Building
Community Stabilization
Delivery Through
DisasterDisaster Recovery
Overview of Relationships
Corporate P t
Skilled Trades R l ti hi
Association R l ti hi
Government R l ti hiPartners
Booz Allen Hamilton
Relationships
National Roofing Contractors Association
Relationships
The American Occupational Therapy Association
Relationships
U.S. Department of Housing d U b D l t
Choice Hotels
Cricket Communications
Honeywell
NAHB Remodelers Council
National Association of the Remodeling Industry
Therapy Association
National Association of Affordable Housing Lenders
i hb W k A i
and Urban Development
U.S. Environmental Protection Agency
Lowe’s
Safeway
Sears
Plumbing Heating Cooling Contractors Association
National Association of Women in Construction
NeighborWorks America
National Association of Housing Cooperatives
Corporation for National and Community Service
Members of Congress
Sherwin‐Williams
Wells Fargo
WD‐40
Paint & Decorating Contractors Association
American Society of Home Inspectors
National Council of State Housing Agencies
NFL Player Care Foundation
g
Mayors and Local Municipalities
Partial List
Our President’s Circle Sponsors
Media Partners
Celebrity Engagement
How we work with partners
Current Cause Marketing Campaignsg p g
Wide Range of Partnership Activation
Consumer Outreach
Employee Engagement
Social Media Integration
• Reach consumers in stores, highlight specific brands, and
• Customized give‐back days for employees
• Turn‐key events with
• On‐line campaigns to build customer lists
• Facebook integrationfocus on cause marketing
yprofessional leadership
• Direct experiences with mission recipient families
g• Web voting• Other new media ideas
families
Partnership Positioning
• Rebuilding Together creates custom sponsor‐specific cause marketing campaigns that deliver a solid ROI to our partners including:
– Consumer engagement– Consumer engagement
– Employee integration plans
– Media recognition and increased brand awareness
Recognition of good corporate citizenship which promotes positive work place– Recognition of good corporate citizenship which promotes positive work‐place morale and consumer good‐faith
– Our partners make a visible and significant impact in targeted the communities
• We have teamed with several well‐known cause marketing and PR agencies including:
‐ Cone Inc ‐ Euro RSCGCone, Inc Euro RSCG
‐ For Momentum ‐Sunshine & Sachs
‐ Edelman ‐Manning Selvage and Lee
‐ Nuffer Smith Tucker ‐Hunter PR‐ Nuffer Smith Tucker ‐Hunter PR
Sears Heroes at Home
• Sears Heroes at Home campaign has raised over $12 million for veterans housing
– Sears customers are asked to donate to Heroes at Home at the register/point of purchaseof purchase
• iPhone App “Shopkick” gives “Karma Points” from Sears shoppers, which transfer into monetary donations for Rebuilding Together
• During the promotion (May‐July), for every customer that “checks in” on Facebook, Sears will donate $1 to Rebuilding Together
• Support for Disaster Relief RecoverySupport for Disaster Relief Recovery
HGTV and DIY Network: Raise A Roof
• In March 2011, HGTV launched its debut consumer campaign, “Raise a Roof”, benefiting Rebuilding Together as their core charity
– A multi media campaign targeting audiences to support Rebuilding Together– A multi‐media campaign targeting audiences to support Rebuilding Together
– Major talent engagement, including Carter Oosterhouse of Carter Can
– A Three Tier “Raise” Call‐To‐Action: Donate, Advocate, Volunteer
Maxwell House: Drops of Good
• Maxwell House® partners with Rebuilding Together® for “Drops of Good” Campaign
• Multi media campaign to restore communityMulti media campaign to restore community houses across America
• Audience votes for winning projects• The top five wins a renovation worth up to e top e s a e o at o o t up to$50,000
– Vote on one of 10 houses– Over 2 Million online votes in the 8 week
campaign – 160,000 new “Fans” on Facebook– Featured on Wheel of Fortune
Celebrity spokesperson: Modern Family’s Julie– Celebrity spokesperson: Modern Family s Julie Bowen
– TV and Radio placements– POS displays, store coupons, FSI
• A nationwide search to recognize skilled trades professionals giving back to th i iti th h l t itheir communities through volunteerism
• An opportunity to increase brand awareness of Rebuilding Together and the campaign sponsors among skilled trades professionals.
• Grand Prize Winner gets an all expenses paid trip to the Super Bowl
• Skilled Trades Partners: ASHI, NARI, NAHB Remodelers, NRCA, PDCA, NAWIC, PHCC, IECNAWIC, PHCC, IEC
WD‐40
• In 4th quarter, WD40 is planning in an in‐store campaign that donates to Rebuilding Together per can sold
– Point of sale transaction– Point‐of‐sale transaction
Confidential information/ Carter Image FPOConfidential information/ Carter Image FPO
Share the feeling of home.