CompanyFactsheet

Callao

Company Specific

Incorporated: 1954Ownership: French Parent ‘PPR’Presence: 141 Stores WorldwidePositioning: Cultural & High-end Consumer Electronics

Store SpecificFirst FNAC store in Spain (followed by L’illa in Barcelona)Central Madrid Location5 FloorsOutdoor Ticket Office for Purchase & Collection

2006 2005 2004 2003 2002 2001 2000 1999 1998€0.00

€500,000.00

€1,000,000.00

€1,500,000.00

€2,000,000.00

€2,500,000.00

€3,000,000.00

FNAC Revenue

Process Flow

Cameras & Accessories

Callao

Forum

Service Desk

Game Consoles

Escalator

Doorway Doorway

DoorwayDoorway

Key Differentiator

Process FlowCallao

Music DVD’s

Latin MusicSection

Dance MusicSection

Escalator

International Pop &Rock Music

Section

VinylSection

Process FlowCallao

Reading Area

Escalator

Books

Books

Key Differentiator

Brand Awareness

Callao

35%

6%29%

29%

How People Know About FNAC

LocationAdvertisingRecommendationsOtherInternet

Brand Awareness

Callao

35%

6%29%

29%

How People Know About FNAC

LocationAdvertisingRecommendationsOtherInternet

•Retail Strategy is key for awareness & Traffic

•Customer Advocacy, Word of Mouth & Viral Marketing are also key

•Providing service as a differentiator Enables the above strategy

•Other mediums such internet and traditional media Channels are relatively inneffective in driving awareness

Service InsightCallao

6%

24%

59%

12%

Client Attention

Not SatisfiedA Little SatisfiedSatisfiedVery Satisfied

6%

24%

47%

12%

Knowledge of Representative

Not SatisfiedA Little SatisfiedSatisfiedVery Satisfied

Service Differentiation

Callao

Client Attention

Knowledge of Representative

Differentiated

CompetitivePosition

Undifferentiated

Market PremiumPricing

MediaMarkt

FNAC

Service Offering Compared

Media Markt FNAC