Services for Smartphones

VISIT 2010 – Fujitsu Forum Europe 1

Sourcing & Deployment – Room 12

Shapingtomorrowwith you.

Services for Smartphoneswith you.

Sten MortensenDirector Sales, Marketing and Product Management, Fujitsu Nordic

11 30 h11.30 h

VISIT 2010 – Fujitsu Forum Europe

VISIT 2010 – Fujitsu Forum Europe 3

Services for Smartphones

Sten Mortensen Director Mobility ServicesSten Mortensen, Director Mobility Services

VISIT 2010 – Fujitsu Forum Europe 4 Copyright 2010 FUJITSU

Agenda

What do the analysts say?

What are the issues that needs attentions?What are the issues that needs attentions?

What can be done and what are the benefits?What can be done and what are the benefits?

A d ll d t th dAnd a small demo at the end ...

VISIT 2010 – Fujitsu Forum Europe Copyright 2010 FUJITSU5

Others say …

“Mobility is inevitable for the vast majority of

business processes, and IDC believes businesses

stand to lose without mobility and support for a

flexible workforce. Creating a successful future

organisation requires elements of innovation and

transformation that visibly rely on mobile solution

components.”

IDC The future of Enterprise Mobility in EuropeIDC, The future of Enterprise Mobility in Europe, October 2009


Others say …

“Within 18 months most IT managers will change their strategies toWithin 18 months most IT managers will change their strategies to

include multi-platform smart phones due to the TCO and efficiency

improvements introduced. For enterprises today, mobility is no longerimprovements introduced. For enterprises today, mobility is no longer

a "nice to have“ “; Forrester

”It is a strategic component of their business. Deploying mobile

applications provides strong productivity improvements and offersapplications provides strong productivity improvements and offers

better customer touch for the mobile workers accessing these

applications in the field, whether they are sales people, knowledge pp , y p p , g

workers, or field workers.” IDC


Mobile Phones everywhereAs individuals

E.g. social media, etc.EntertainmentEntertainmentAlways on

At workAt workCommunicationEvery day toolSupport of processes

As customersService info or self service• E.g. car rental, airlinesAds promotions vouchersAds, promotions, vouchers


The Mobile Market

433 t h ti t d ld 2012 (177 t h ld 2009)

Let’s look at some impressing numbers..

433m smartphones estimated sold 2012 (177m smartphone sold 2009)Business email subscribers = 255,6m in 2014 (CAGR 36,4%)B i il k t $937 6 i 2014 (CAGR 13 2%)Business email market = $937,6m in 2014 (CAGR 13,2%)80m enterprise push mail globally 2010By 2012 75% of enterprise mobile users will have a smartphoneBy 2012, 75% of enterprise mobile users will have a smartphoneLarge enterprises have only deployed managed smartphone for less than 5% of the workforcesOver 700 million mobile workers globally (WES)Enterprise mobile apps market is $17b by 2012 (IDC)p pp y ( )

VISIT 2010 – Fujitsu Forum Europe Copyright 2010 FUJITSU

Fujitsu Smartphones9

Facts and IssuesFacts

4 pct have experienced to get their mobile phone stolenIn the UK alone more than 1 2 Mio phones end in a toilet drink orIn the UK alone more than 1,2 Mio phones end in a toilet, drink or washing machine - every yearAnd another 5 Mio+ are broken or lost – in the UK alone

Issues:ssuesWhat are the security/business risks in your organization?What can be done to mitigate the risks?L f fid i l i f iLoss of property, confidential information etcLoss of productivity


Challenges to be metThe potential gains are huge – but risks have to be mitigatedDifficult to manage, control and support smartphones

Increasingly complex and diverse smartphones, platforms and applications driven by users demands is difficult and expensive.

N d t d fi d f bil it li iNeed to define and enforce mobile security policiesReduce security threats and automating management activities

Need to reduce management and support costsNeed to reduce management and support costs Control costs for voice, data and managementMinimized capital expenditurep p

Looking for productivity gains and higher service qualityMobilizing business process and increase collaboration, responsiveness and user satisfactionProper implementation calls for education, user support and process optimization


optimization Anytime, Anywhere availability of service

Copyright 2010 FUJITSU11

Fujitsu’s Vision - Ubiquitous Networks for all


Fujitsu in TelecomsA strong background for offering the services

CLOUDData, applications, processing power

infrastructure.

Customer ServiceBusiness Operations

Business Support Services

Network Operations

Operation Support Services

SupportServices

VerificationSecurity

IT Operatons

IT Infrastructure

Physical Network

Security


Physical Network

13

Solution OverviewThe Managed Smartphone Service is a ready-to-deploy platform for managing, supporting and controlling smartphones and services together with a high value mobile application portfoliog pp pDefinition and deployment of policiesDelivered as a “Cloud Service”, it’s designed to increased personal g pproductivity, collaboration and better overall operational efficiency Functionality/features:

P h il d PIMPush email and PIMEnd to end device agnostic serviceRemote device management and adminS it / th ti ti / tiSecurity/authentication/encryption

Additional Services are:Mobile application portfolioProcess reengineering - mobilizationAccess to corporate data and applications (IM/OCS, Intranet, ERP, CRM)


Design/build of bespoke mobile applicationsConsultancy services

Copyright 2010 FUJITSU14

Our Value PropositionFujitsu’s Managed Smartphone Services enable customer to

ffi i tl d l t t l defficiently deploy, manage, support, control and secure mobile devices and applications Increase productivityImprove communication and collaboration Reduce total cost of ownership

D i i d l blDevice agnostic, secure and scalable outsourced serviceP th b d i d lPer-user-per-month-based price model


Managed Smartphone– Service Components

Field Field WorkersWorkers

HealthcareHealthcare

EncryptionEncryption User support & Training

Process & policiesR t d i t

Track &Trace

Track &Trace

VirusProtectionVirusProtection

Remote device managementReporting and asset managementConfiguration management TraceTrace

Event mgmtEvent mgmtFirewallFirewall

Configuration management

ReportingReporting

WorkflowWorkflowmTailormTailorPush mailPush mail


Continuous Service Components

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Summary: Enterprises Goals

E t i l t

The smartphone is becoming the most important and most used business tool.

Enterprises goals are to:Manage and secure a growing array of disparate systems and devices C t l bil t (d i i d tControl mobile costs (device, voice, data, management, support…)Improve productivity: anywhere-anytime- workinganywhere anytime working

As well as:Improve communication, responsiveness

d fl ibilitand flexibility Mobilize business processes (field worker mgmt, sales, services…..)Introduce mobile unified communicationIntroduce mobile unified communication applications (mIM,…)Leverage IP investments


Demoing an App

http://mx2.cthost2.co.uk/#/Albums


Meet us at VisitLook for this sign, you can find us in the exhibition area Mobilityin the exhibition area on booth N 04 – N 08

MobilityServices


Questions & Answers

Q tiQuestions


Customers of mProThe mPro services are being provided to 120 customers, +23.000 users in 45 countriesThe mPro service including backed up, encrypted push mail, contacts

d l d ll iand calendar as well as virus protection are provided to customers like e.g.:

Finnish parliamentToshiba,Electrolux,FintashipNSN (mProcess)Hartwall, Finland’s leading beverage

( P )company (mProcess)Walki (produces wrappings for the paper and metal industries)


How it works - Device managementSymbian, Windows Mobile

Installation of applications over the airEncrypted emails on device as well as in

iPhoneClick to order device & mobile emailOver-the-air configuration profiles

transitVirus protection, firewall and spyware checkerE f d it li

Extra level of authentication of device & account using hosted ISA server Enforced company security policy e.g. i d t d bil ilEnforced company security policy per

groups of users e.g. pin code to read mobile emailsOver-the-air wipe of content

pin code to read mobile emailsOver-the-air wipe of contentDevice wiped automatically if wrong pin code is entered a predefined amount ofOver-the-air wipe of content

Remote management over the airRemote take over of mobile (pop up asking for permission first)

code is entered a predefined amount of times. Information security – encryptionConfiguration managementasking for permission first)

Manage running costs by enforcing roaming rules, restrictions of data downloaded & recipient filtering

Configuration managementReports – inventory, device information, events, billing objects

Reports – inventory, device information, installed applications, events, billing objects


How it works - PushmailPushmail, calendar and contacts available on your smartphone

Data backed up and encrypted p ypExtra authenticationEnforced security policyControlled amount of data transferredDevice and operator agnostic

BenefitsSave time and improve employee productivityIncrease collaboration and responsivenessImproved work-life balance by efficient

f tiuse of time


How it works – Cloud ServiceThe service is provided as a “cloud” service out of FujitsuThe servers and infrastructure are hosted in Fujitsu’s secure and green

CLOUDData, applications, Fujitsu s secure and green

data centre's Due to the shared

ppprocessing power

infrastructure.

Due to the shared infrastructure all customers profit from increased number pof usersHosting of bespoke customer

SupportServices

VerificationSecurity

g powned mobile applications & solutions


Services for Smartphones

Technology

Transcript of Services for Smartphones