N.G ACHARYA & D.K MARATHE COLLEGE

PROJECT ON : TRAVEL & TOURISM

GROUP MEMBERS

• DIVYA RAMAKRISHNAN : 09• JUSTIN JOY : 15• BHAGWAN SAHU : 42• PRITI SHARMA : 48• SIJU SIMON : 34

INTRODUCTION

TRAVEL TOURISM

TRAVEL & TOURISM

SCOPE OF TOURISM

• The scope of tourism is not a contrast one but an ever expanding one. Today not only the higher class but also the higher middle and middle classes have developed a desire to see the world for themselves what they have read.

• Tourism is growing at almost twice the pace in comparison to the rest of the world in the Asia-Pacific region.

FACTORS DEVELOPING TOURISM

1. Natural factor(a) National

(b)International

2. Socio-economic factor

(a)National

(b)International

3. Political factor

(a)National

(b)International

TYPRS OF TOURISM• Domestic tourism• Internal tourism• Recreational tourism• Health tourism(Medical tourism)• Sports tourism• Cultural tourism• Business tourism• Ethnic tourism• Beach tourism • Adventure tourism• Religious tourism

IMPORTANCE OF TOURISM

• GLOBAL RECOGNITION

• BOOST INTERNATIONAL TRADE

• SOLVING UNEMPLOYEMENT PROBLEM

• PROMOTING PEACEFUL COEXISTENCE

• HIGHER PENETRATION

IMPACT OF TOURISM INDUSTRY ON INDIAN ENVIRONMENT

NEGATIVEPOSITIVE

TOURISM PRODUCTS

• ACCOMMODATION

• ATTRACTION

• TRANSPORTATION

• RECREATION

• SHOPPING

• RESTAURANT

FEATURES OF TOURISM PRODUCT

• SERVICE PRODUCT

• HIGHLY PERISHABLE

• SERVICES USED FOR PLEASURE

• USERS ARE HETEROGENOUS GROUP OF PEOPLE

• REQUIREMENT OF ADEQUATE INFRASTURE

• USERS TO COME TO PRODUCTION

MARKETING SEGMENTATION IN TOURISM

TOURISM DEMOGRAPHIC

SEGMENTATION

PSYCHOGRAPHIC SEGMENTATION

SOCIO-ECONOMIC SEGMENTATION

GEOGRAPHICAL SEGMENTATION

Cities,provinces,region,countries

Age, Sex ,Occupation ,Income ,Education ,Class ,Religion

Life style, personality, motives, product knowledge

Rich, poor, rural, urban

MARKETING MIX FOR TOURISM PRODUCT

PRICING

PLACEPEOPLE PROMOTION

4P’S

PROCESS

PRODUCT MIX

SWOT ANALYSISOPPORTUNITIES

CONCLUSION

• Tourism will be the largest industry that the world has ever seen.

• Tourism accounts for 30 % of the global trade and comprise 12% of the world GDP.

• This project suggest that there are great opportunities lying ahead after being left behind in five decades or more.

THANK YOU

Natural factors NATIONAL

KOVALAM BEACH

HIMALAYAS

Natural factorsINTERNATIONAL

SKATING

MONTREAUX - SWITZERLAND

Socio-economic factor

TAJ MAHAL

NATIONAL

Socio-economic factorINTERNATIONAL

ROME - ITALY

Political factorNATIONAL

KASHMIR

Political factorINTERNATIONAL

TYPRS OF TOURISM

Recreational tourism

TYPRS OF TOURISM

Health tourism(Medical tourism)

TYPRS OF TOURISM

Sports tourism

IMPACT OF TOURISM INDUSTRY ON INDIAN ENVIRONMENT

NEGATIVE IMPACT

TYPRS OF TOURISM

Religious tourism

• Travel is the change in location.

• Travel is most commonly for recreation.

TRAVEL & TOURISM

TRAVEL

TRAVEL & TOURISM

• According to Hunziker and Krapf,”Tourism is the totality of relationship and phenomenon arising from the travel and stay of strangers, provided the stay does not imply the establishment of a permanent residence and is not connected with a remunerated activity”.

TOURISM

• Tourism is a very complex industry due to multiple activities that satisfies the need of the tourist tourism includes transportation, accommodation, food , catering , tourist attraction as well as organizers like tour operators and travel agents. Tourism involves short-term movement of people to a place distant from the place of residence. Thus it becomes a service industry.

TOURISM PRODUCTS

ACCOMMODATIONSTAR HOTELS

TOURISM PRODUCTS

ATTRACTION

NATURAL SCENES

TOURISM PRODUCTS

TRANSPORTATION

TOURISM PRODUCTS

RECREATIONMUSIC

THEATRE

TOURISM PRODUCTS

HANDICRAFTS

SHOPPING

TOURISM PRODUCTS

RESTAURANT

PRODUCT MIX• Tourism is a composite product with component like

attraction, facilities and transportation. • Innovation in tourism product helps raising the

sensitivity. The users of the services are looking forward to better and improved product tour.

• A well designed package tour ,covering wide range helps in attracting potential tourist.

• Travel agents are the vehicles who can give fill up to tourism industry.

PRICING

• Pricing of the tourist product is complex. Geographical location of the destination, seasonality and varying demand effects the pricing decision.

• The different pricing methods generally used are cost based pricing, demand based pricing and competition based pricing.

PROMOTION

• The promotion mix includes advertising, publicity, sales support and public relations.

• The purpose of promotion is to make available the information to the user.

• Another imp. component of the promotion mix is public relation as it helps in projecting the image of the organization.

• The word -of-mouth promotion is an important tool in tourism marketing.

PLACE

Place or distribution management is concerned with two things :-

• Availability and Accessibility • Tourist centers should be located at suitable points.

If the tourist spots are natural there is no question of selection.

• The site selected should have natural surroundings, increased accessibility and improved amenities seeing that ecological balance is not disturbed.

PEOPLE

• The person who attends to the needs of tourists forms an essential ingredient in tourism marketing.

• In the tourism industry the travel agent and the travel guides are the two imp. People who speak a lot about the industry.

PROCESS

The operation process of the tourism firm will depend on the size of the tourist firm. The steps involved in the delivery of the tourist product are as follows:-

• Provision of travel information• Preparation of itineraries• Liaison with providers of service• Planning and costing tours.• Ticketing• Provision for foreign currency and insurance

STRENGTHS

• India a culmination of deserts , forests, mountains, beaches, various civilization, culture, traditions, historical monuments.

WEAKNESS

• Improper marketing of Indian tourism abroad.

OPPORTUNITIES

• Growth of domestic tourism and special packages offered.

THREATS

• Economic conditions and political turmoil in other countries affects tourism.

• Growing terrorism.