Service Sector in Travel Industry
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Transcript of Service Sector in Travel Industry
SERVICE SECTOR IN TRAVEL INDUSTRY
• Tour operators, along with travel agents and ground handling agents, make up the travel industry, which are traditionally the main channels of distribution for the tourism industry.
• What is necessary to become a travel agency?
• A travel agency license is necessary to operate as a travel agent
• A copy of audited accounts and/or financial projection must be provided with application
• Must prove employees hold IATA certificates
• Must prove that they have paid a bond(usually 4% of projected income), in order to protect customers in case the agency goes out of business
• Department of Transport issues the licence if they are satisfied
JOB TITLES OF TRAVEL INDUSTRY
• Travel Agent/Consultant: deals with reservations, information, customer care
• Receptionists: customer care and administration
• Accounts Clerks: look after the financial side, e.g. bills payable, bills receivable, accounts, deposits, credit etc.
• It is quite simple to provide customers with information about flights, ferries etc. It is more complex to provide information regarding a package.
• Must know detail about package, including resort locality, amenities, transfers, types of apartments, weather, local customs etc.
• Information collected over years by experience, familiarisation with literature and even resort visits
7 P’s
Product Price Promotion Place People Physical evidence
Process
PRODUCT
Fleet size
Aircrafts
International foray
Currently the kingfisher airline operates the aircrafts like the airbus A 320, A 319-100 and ATC-72.
After acquiring the deccan kingfisher has started a new fleet known as kingfisher red.
Here we emphasis on the kingfisher airlines.
PRICE
The price segments that kingfisher targets is the higher income group as well as the upper middle class background.
There are a few segments that are majorly for the youth and the high lifestyle segments.
Sec A, sec B+ socio economic class mainly in the age group of 25-45 years are the main segments for which there is a specific prices offered by kingfisher.
Some of the services offered by kingfisher do emphasis on their policy to target those segments which are willing to pay for luxury.
PROMOTION
There are many events and advertisements through which kingfisher airlines is promoted.
There are multiple touch points and finer promotional services working for the promotional activities.
Loyalty and frequent flyer programs are also carried out.
Exposure at non-corporate event
Participation in International Airshows
Endorsing celebrities like Katrina Kaif and Yana Gupta
PLACE
Covers even the toughest terrains in the country, and the services ranges
from Ahmadabad to Agartala and to the major cities such as Delhi,
Bangalore, and Chennai etc.
The main strategy that kingfisher follows is to target the metro cities or
the tier 1 cities in India
Online Booking - www.flykingfisher.com
Online Booking - Yatra.com, MakeMyTrip.com, ezeego1.com
Credit Cards & Debit Cards Payment
Promotion
Advertisement Hoardings Personal
selling Media Publicity Internet
SMS / Call
Outlets in every major city and at every airport across the country
PEOPLE
Backbone for the brand
Providing a service, rather than selling a product.
Quality of personal relationships between company and clients becomes vital.
New staff needs thorough training and constant monitoring.
Staffing costs the highest cost
Recruiting specialist staff time consuming and expensive.
Strategies and tactics for recruiting, training and safeguarding relationships.
PHYSICAL EVIDENCE
Personal valets
Exclusive lounge space
Hi! Blitz
Gourmet cuisine
world class cabin crew
5 trendy video- Fun TV; 10 music stations -Kingfisher Radio
PROCESS
• Booking the ticket - online booking or tele-booking or from any of the kingfisher outlet
• Process is the one which let the customers best of the products
• Steps in process includes
Goto the travel agency
Choose the product
Pay the appropriate fees
Take the appropriate product
Avail the facility
Give the feedback
A mini project on “Travel industry in services marketing “ is submitted to SRM university
BY,
RAJA MANICKAM
RAGAVAN
RAJESH KHANNA
RAJESH MANICKAM
RAJ KUMAR