Service Network – MCP eddcobo Ericsson GmbH On the right track in the race for Mobile Internet...

Service Network – MCP eddcobo Ericsson GmbH

On the right track in the racefor Mobile Internet

EricssonMobileService Network

Cornelius BoylanSolution Marketing ManagerM-Commerce

[email protected]


UMTS - What is new?UMTS - What is new?

• New Spectrum

• New Licenses

• New Operators

• New Competition

• New Infrastructure Elements

• New Terminals

• New Applications

• New Services

• New Players

• New Business Models

• New customer behavior

•...

Ericsson


CurrentlySingle-service networks

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sD

ata

/IP

Ne

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ss N

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ork

sW

ire

less

Ne

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ire

line

Ne

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Ca

ble

TV

Ne

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rks

Ca

ble

TV

Ne

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In futureMulti-service networks/client-server

ConnectivityConnectivity

Communications controlCommunications control

User applicationsUser applications

Vertical vs Horizontal

Core network


Managing your businessThe operator dilemma

Core network

• Charging/billing

• Customer support

ServiceService

Portal


Ericsson Service NetworkKeeping it all on one track

ServiceNetwork

Core network

ServiceService

Portal

• Charging/billing

• Customer support


We believe that future operator stock value will be based upon number of subscribers and services

Email

Ticketing

UnifiedMessaging

Banking

Betting

Purchasing

Fleet androute planner

Locationservices

Etc.

Etc.

Etc.


Back-office

Mobile Commerce Platform Makes it Secure

Pre

sen

tati

on

User

Acc

ess

Sec

urity

Pay

men

t

mC

are

Application logic

Common Commerce Logic

Core Mobile Commerce

features

AP

I

API

AP

I

Presentation


Unified messaging

Unified Messaging

Telephony Interface

E-mail client

WEB Interface

WAP Interface

SMS Interface

MMS Interface

VoicemailFax maile-mailvideopicturesetc.


Hi Grandma!

Babysitting

tomorrow?

What is Multi-media Messaging?

Multimedia messaging service is an evolution of short message service (SMS).

--

It is a 3GPP and WAP standard and endorsed by most of the major terminal manufacturers and operators of the world.

--

Multimedia messaging service allows consumers to send/receive any combination of text, pictures, music, video and audio clip

messages amongst one another.


Sport News

Click here andwatch the race

Interaction with Interactive Communications

MMSMessage

with notification

Sport News

Previous raceStatistics

Watch the race with Interactive

media


– Media formats– Formatted Text– Graphics– Images– Speech and Audio Clips– Video Clips

– SMIL (Synchonized Multimedia Integration Language) – Combinations of the media formats– Layout– Timing

Multimedia Messaging Service


Service Network – sales componentschoose between:

Building blocksPrepackaged

solutionsConsulting/

System Integration


Ericsson Mobility World supports Application Developers

Business Partners

Community Members

EricssonMobility World

Associates

Technical supportDevelopment supportEarly information about new technology Access to test systemsFast-track approval of applications

Sales and marketing supportGlobal sales channelsGlobal best-practice networkMarketing cooperation

Business and innovation supportBusiness partnering for the entire life cycle of an application


Ericsson and Partners Build End-to-End Solutions

Securing business opportunitiesin the Mobile Internet market

Making it possible for operatorsto climb the value-chain while maintainingtheir current business

Bringing applications to market


Ericsson Products, Services and Partners are on the Right Track…

...so don’t miss the train!

Service Network – MCP eddcobo Ericsson GmbH On the right track in the race for Mobile Internet...

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Transcript of Service Network – MCP eddcobo Ericsson GmbH On the right track in the race for Mobile Internet...