“Service Marketing in International Business”

Prepared By : Jahnavi DhorajiyaRoll No. : 87Submitted to : Prof. Sulekha Munshi

Service Marketing

“Services are those separately identifiable essentially intangible activities, which provide want satisfaction when marketed to consumers and/or industrial uses and which are not necessarily tied to the sale of a product or another service”.

The promotion of economic activities offered by a business to its clients. Service marketing might include the process of selling telecommunications, health treatment, financial, hospitality, car rental, air travel, and professional services etc.

About Emirates

Emirates is one of the world’s leading airlines based in Dubai. The airline is a subsidiary of The Emirates Group, which is wholly owned by the government of

Dubai's Investment Corporation of Dubai. The airline was founded in March 25th 1985 and is going strong today. As an airline, Emirates transports people and cargo over long distances i.e. from one country to

another, for profit. “Offering consistently high-quality value-for-money service and to be the best airline on all

of its roles” – Mission.

With over 130 destinations, Emirates is the only Airline to offer non-stop service to all six

continents from a single hub

EMIRATES AIRLINE 4P’S : PRODUCT

Value Creation by Product…..

In-Flight Entertainment System (ICE) 1200 channels In-flight email server In-flight mobile phones 130 on-demand movie titles 15 video on-demand channels 150+ audio channels 50 video-game titles iPod Dock External cameras giving a bird’s

eye view from the plane

Ground Services

Lounges

Complementary Cab-Driven Cars

Low Cost

Premium Services

EMIRATES AIRLINE 4P’S : PRICE

Price is the value that is put to a product or service and is the result of a complex set of calculations, research and understanding and risk taking ability.

EMIRATES  is quiet affordable as they have packages for each class. Their prices are according to season.

Emirates Airlines 4P’S: PROMOTION

Promotion is the use of advertising, sales promotion, personal selling, direct mail, trade fairs, sponsorship and public relations to inform consumers and persuade them to buy.

Complimentary nights at Armani Hotel Milano

Fly, Buy, Win: a Tribute to Grace

Emirates Live

Book Online pay down the line

Complete tour packages (including Hotel and Car service)

Advertisement on Television

Promotion in India (Namaste India)

SPONSORS OF EMIRATESThe company are the official sponsors of the football club Arsenal.

EMIRATES AIRLINES 4P’S : PLACE

Place is the area of focus on offering the consumer with the product at the place that is suitable for the consumer.

Emirates Airlines manages all its operations from the Dubai Airport and operates an estimated 3,500 flights on a weekly basis.

Conclusion