SUBMITTED BYHARI PRIYA.R

952812631010

SERVICE MARKETING:According to American

Marketing Association, “services are activities, benefits or satisfaction which are offered for sale are provided in connection with the sale of goods”.

Goods: Services:

It is tangible.

It is an asset.

Can be stored. Can be transported. Production &

distribution needn't takes place simultaneously.

It is intangible.

Involves expenditure

without any written

Benefits. Cannot be stored. Cannot be

transported.

It takes place

simultaneously

goods Services

It is a thing/object.

Transfer of

ownership.

Customer don't

take any active

part in production

process.

It is an activity.

No transfer of

ownership.

Customer takes

active participation.

Product.

Price.

Place.

Promotion.

People.

Process.

Physical evidence.

Sales, production and consumption

takes place almost simultaneously.

Customer perception of service quality

is more directly linked to the morale,

motivation, knowledge, and authority of

organization.

The receiver’s expectations are critical

to his/her satisfaction.

There fore, service marketing place a

vital role in consumers and as well as

industrial market.

So, consumer marketing is becoming to

be an essential one in our latest arena.