Service launching HSJ Bank
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Transcript of Service launching HSJ Bank
SERVICE LAUNCHINGBy:
Muhammad HaseebHassan Ur Rehman
Saima UmerJaveria Muhammad
INTRODUCTION• Service
• Banking sector
• Dastak
– Cash delivery and pickup service
• HSJ Bank
PROCESS• Client will call the bank.
• Punch 4 digit verification code.
• Book the order.
• Within 2 hours amount will be delivered or picked up.
• Signature will be taken and cashier pass the entry through POS machine.
• Receive confirmation text on cell phone after transaction is done.
PROCESS
AMOUNT LIMITATION• Delivery Amount – Minimum 50,000– Maximum 1 million
• Pickup Amount– Minimum 50,000– Maximum 1 million
SWOT
• Strength
• Weakness
• Opportunities
• Threats
PEST• Political– Law & Order Situation
• Economical– Karachi-The Economic Hub
• Social– Customer Relation
• Technological– Authentication by technological advancement
4 Ps OF SERVICE
• Process
• People
• Perception
• Physical evidence
MARKETING STRATEGIES
• Pull Strategy
• Media Advertising
• Social Media advertising
TARGET MARKETING
• Our target market is
– Households
– Small & medium size enterprises
– Restaurants
– Hospitals
– Grocery Stores
BRANDING
• Logo
• Tag line
– Dastak at your door
• Promotional Material
ADVERTISEMENT
• In our advertisement, we have used 2 factors
– Slice of life
– Mood or image
UNIQUE SELLING PROPOSITION
• Delivery limit is more than Debit card/Credit card.
• Cash at your door from your bank Account.
• Collection from your door in order to deposit in your bank account.
CORPORATE SOCIAL RESPONSIBILITY
• 1 visit free of cost either it is delivery or cash pickup to a certain defined reputed non-profit organization such as;
• Edhi Trust
• Cheepa Trust
• Selani Welfare Trust
QUALITY CONTROL• Get feedback
• Check the right option on deposit slip among three options Excellent, Good, poor
– 1) Service quality– 2) Delivery or pickup on time– 3) Customer satisfaction
• In a month 10% random samples will be taken for feedback through calls.
WE ARE HERE TO SOLVE ALL YOUR PROBLEMS.
THANK YOUHSJ DASTAK