Service Graphics 2014

By Appointment toHer Majesty The QueenSuppliers of Exhibitions,

Graphics and SignsService Graphics Limited

London

About Us

Strong, clear, high-impact visual communication is our business. Expertise, experience and commitment are reflected at every stage of the production process.

Our goal is to provide professional, streamlined visual solutions for all your communication executions. We bring technical knowledge, innovative thinking and a dynamic approach to every project. Our skills ensure that your ideas are brought to life and delivered with maximum impact – because that’s what we do.

With sites throughout the UK we have the scope and the infrastructure to develop produce, deliver and install your visual projects. Dedicated account managers focus on the smallest details to ensure your work makes the biggest impact. We have studios full of talented artworkers, designers and illustrators, state-of-the-art production facilities and accredited installers.

We are part of the St Ives Group, the UK’s leading provider of marketing and communications solutions renowned for their strategic vision and insight. Service Graphics is your partner in the production process and your priorities are our priorities.

I’m delighted to be running Service Graphics once again, alongside SP Group and look forward to finding synergy between both companies. Together we will be better positioned to help deliver complete solutions for our clients.

Our work covers an enormous range of diverse business sectors and we are constantly growing our client base and responding to your commercial needs. This forward-thinking approach ensures that we continue to lead the way in technical expertise, innovation and creativity.

We trust you enjoy this year’s showcase which highlights just some of the many high profile projects we have delivered in 2014. From international events and exhibitions to window graphics and displays for some of the world’s most luxurious brands, we bring your work to life.

We love what we do – we love to change space. I hope you enjoy the walk through 2014 in the following pages.

Nick ColeManaging Director

studio

innovation

logistics

installation

production

finishingfinishing

SERVICES

projectmanagement

It’s at the heart of what we do

We think of ourselves as your partner. Our teams have the skills, expertise and experience to co-ordinate and organise every aspect of your marketing promotion, both nationally and on a global scale. Stadium rebrands, retail rollouts, building wraps or hundreds of metres of hoarding,

we ensure your project is managed and delivered with absolute accuracy – always.Our project managers will consult, advise and liaise with you to achieve a cohesive final look and installation. From concept to completion we provide a 360°streamlined project management service.

Insight, ideas and vision

Our position at the forefront of the market for over 50 years has been underpinned by our passion for innovation. Across the spectrum our technical experts work closely with our suppliers to continuously source improved solutions for our clients and identify new products and market trends.

We understand that our clients have changing needs and work to adapt and ensure that we are offering truly customer-centric products and services. By blending technical skill, creativity and robust project management our solutions are exciting, dynamic and effective.

creative

Insight driven design

Our creative team are experts in changing space. We offer a complete design consultancy service, taking your brief and developing innovative concepts and ideas, right through from the initial sketches to final installation.

Our team is made up of agency creatives and strategists with global campaign and branding experience, art directors, illustrators and 3D artists. We translate your brand into a physical presence with solutions for interiors, exteriors, displays and visual communication campaigns.

Bringing your ideas to life

Our full-service studio solutions are focused on getting it right for you. Pantones, substrates and finishing processes are approved by you, while artwork is prepared to meet your specifications. We are experts in image manipulation, retouching, typesetting and full

colour management utilising the very latest in GMG Color Management technology. We bring innovation and insight to all your studio requirements. We make sure that our output expertly reflects the quality of your promotional communication. consultancy

Identifying your opportunities

Walls, ceilings, stairs, windows, floors, doors and empty spaces – we see opportunities everywhere. Our consultants will assess any space, site or premises offering advice and recommendations that can maximise your promotional potential.

Our comprehensive, professional overview of your visual scope includes details of materials, processes and production techniques. So, if you feel those blank walls and empty spaces are a canvas for creativity, let us have a look – we’ll put you in the picture.

surveying

Getting it right from the start

A comprehensive site survey sets the scene for any successful installation. Measurements, logistics, materials and location are all assessed as an integral first step in your project. That’s how we know that our proposals and plans are grounded in facts, not guesswork.

Our skilled surveyors review every aspect of your project including any possible obstacles or hurdles. And, once we are confident that every inch has been measured and every detail captured, we’ll find a solution to meet your needs.

Standing out from the crowd

Often the smallest details can make the biggest difference. That’s why we examine every aspect of your project – to identify the best production tools and techniques. Outstanding quality does not simply apply to our output - it includes the service and support we offer our customers.

Our solutions are tailored to fit the size, scale and scope of your project. Precision production captures your creative goals and expert project management delivers your work on time and in budget.

Making the final touches matter

High-quality finishing is the difference between average and outstanding. Our expert mounters and finishers put the final flourish on any project with seals, trimming, cutting and weeding. Their skills, combining latest technologies with craftsmanship, create the perfect finish.

We work with every material, shape, size and finish to provide you with the best possible solution. Freestanding or fixed, large or small our experienced team will take your project to the next level – the one that makes it outstanding

Supporting you all the way

Leave the handling, packaging and transportation to us. Whether you are rolling out a national campaign or attending an international event, we will coordinate the transport, paperwork and logistics of getting your project there on time and intact.

All stored items are recorded and placed in a secure facility with 24 hour surveillance. Working to your timetable, goods are dispatched and tracked right through to their final destination.

Expert installation completes the picture

We look at your project from every angle to ensure we get the installation process right, every step of the way. Measurements, equipment, regulations and logistics – we’ve got them all covered to ensure installation of your project safely and securely. Wherever you are, our local installation teams are on hand to address any last-minute site issues.

Operating to the highest professional standards we provide streamlined installation and peace of mind. Fast, efficient and with outstanding turnaround times the installation of your project is in safe, experienced hands.

These fun window graphics were produced with both a white backing to capture the bright, attractive food colours and a 35% black shading to help create a frosted look for the bubbles. Printed on optically clear film, the overall result was a warm and inviting display.

More than 5 metres high and 4 metres wide this giant graphic was printed to airtex canvas and produced and installed in one piece. All graphics were inspected before production to ensure complete brand colour and style compliance.

Pita Pit

To ensure the water system for this living wall was not damaged, a two-part clear acrylic system with fret cut 5mm white acrylic letters was the perfect solution. Each part was mounted onto the foliage and then connected together for a concealed and seamless finish.

Aberdeenshire Council

This simple yet stylish modular exhibition stand presented information and graphics clearly and attractively. Lambda prints mounted to acrylic were hung from cables on an aluminium Foga system.

This polished look was completed with printed PVC panel graphics installed

directly into the structure.

Zero Waste Scotland Project

For the BBE Innovation Park, Ravenscraig, Scotland, a wide range of textile and graphic displays were produced. With the focus on printed fabrics, bespoke bedspreads, curtains, roller blinds, pillowcases and wall coverings were created. Information was also displayed on floor graphics, acrylic panels and bathroom mirrors.

Aegon

This stunning 100 metre x 22 metre building wrap was printed onto mesh in 5 metre wide sections. Welded together with dragon tails, abseillers worked from the seats to the ground to attach the complete picture to the scaffolding structure. Streamlined, professional production.

AppNexus

Service Events & Exhibitions (SEE)produced this striking, sophisticated stand for DMEXCO, Europe’s largest IT marketing exhibition.

The style of the design was matched with practicality, allowing

both privacy for meetings and space for general presentations

and hospitality. Eye-catching and made to stand out from the crowd.

Bizwiz - Versace

Every aspect of this display reflects the sophistication of the brand. A lambda duratran for the backdrop, a bespoke unit with cut vinyl, gloss sealed sides and shelves mounted with silver mirror vinyl.

A lambda print mounted to 10mm Forex and gloss sealed

for the free-standing frame completes this co-ordinated,

stylish display.

ISG plc

Chevron’s Aberdeen Headquarters was given a makeover creating a bright and airy environment. Two vibrant colours of transparent vinyl applied on one face and a frosted vinyl on the inner glass face produced an attractive, warm and relaxing feel to the space.

Bloomberg UK Ltd

This prominent display at London City Airport uses the latest lightbox technology to deliver maximum impact. Interchangeable graphics were printed on Lightex and fitted into a stretch fabric frame.

Lightex incorporates a plastic material that enhances LED strips bringing a brighter, stronger and

clearer illumination.

Wembley Stadium

With the arrival of new sponsors EE, this historic stadium underwent a complete rebrand with the south façade carrying sponsorship branding. The graphic was printed on self adhesive vinyl, sealed for durability and mounted on the curved perimeter.

Bolton Wanderers FC

The arrival of new sponsors, Macron, the Italian sportswear company, saw the club undergo a full rebrand to reflect its dynamic and stylish new partner.

The graphics for the changing room were printed directly

onto 3mm foamex. A cool and contemporary new look.

The club’s retail shop was kitted out in club colours and plenty of strong, clear messages. Self adhesive vinyl with a gloss laminate was wrap mounted to 3mm foamex and applied to all headers and pillars creating a co-ordinated feel.

Opened in 1997 as the Reebok Stadium, it is now called the Macron Stadium with the ground rebranded to reflect this name change. This enormous pitch graphic, with a circumference of 18 metres, was produced on 115gsm flagnit. It incorporates grab handles for fast, efficient removal.

Sheffield Theatre The warm glow of this curved floor to wall graphic was the perfect backdrop to set the scene. The entire graphic was printed on carpet, tailored and installed to fit perfectly around the doors and stage shape.

Theatre’s credits Sheffield Theatres production of Boeing Boeing, designed by Fabrice Serafino. Photograph: Mark Douet

Campbell & Co - National Wallace Monument

Capturing the story of Scotland’s Braveheart for the National Wallace Monument museum, display panel graphics were produced as lambda prints, matt laminated and wrap mounted to 12mm MDF.

This impressive reception area was created by producing the panels on lambda prints face mounted to the reverse of reinforced glass. Natural surroundings together with subdued lighting and block colour, complement each other for a warm and welcoming entrance.

Text graphics were printed direct to birch faced MDF and the lectern panels, direct to 3mm

aluminium composite material and bonded to powder coated steel bases.

To raise awareness and drive change, cigarette butts were printed on 170gsm

card and wrapped around cardboard tubes. Sponge was used for the filter and bubble

wrap for the ash, with some compressed to create a range of different sizes and shapes.

Carbon Creative Ltd This guerrilla marketing campaign from Manchester - based Carbon Creative tied into a wider campaign for the City of London and Keep Britain Tidy.

Breitling UK Ltd

This eye catching window graphic for the company’s Bond Street store was printed in reverse to the rear and installed into a stretch fabric frame.

Produced on backlit PVC and treble striked, with a double strike on the reverse to ensure no show through, the result is

streamlined and dynamic.

Checkland Kindleysides Ltd - Hunter Boots Ltd

Hunter Boots announced the arrival of their flagship store in London with a fun, vibrant and colourful hoarding. Printed directly to 3mm aluminium composite material with an anti graffiti laminate ensured a sleek and polished finish. A hoarding sure to catch the attention of festival-goers and lovers of stylish wellingtons.

Geometry Global UK Ltd - Emirates Airline

The Emirates Airline in Greenwich is a high profile attraction. Matt self adhesive vinyl was gloss sealed and cut to shape for each car. Contra Vision® was applied to the front and back only. The result is distinctive, practical and durable, utilising weather resistant materials.

A stunning shot of the cable car in action against the spectacular London landscape. Contra

Vision® ensures maximum visibility from within without glare or distortion. A superb promotional

platform and an exceptional visitor experience.

Haygarth - Amazon

Briefed by Amazon to re-skin their lockers with a Star Wars theme, Haygarth created a dramatic graphic that integrates seamlessly with the locker structure. Printed onto self adhesive vinyl and sealed for durability produced a high quality finish. The final result was outstanding.

Hoopers Stores

Two hundred branches were digitally printed onto clear self adhesive vinyl and cut to different shapes and sizes while the floor graphic

consisted of A1 posters printed with a leaf artwork and scattered on the floor. Easel stands were painted white and fitted with A1 foamex

display boards. The overall result was an attractive and inviting scene.

For this warm, autumnal window display, logs were produced with a card cross former, where cardboard is slotted together and rolled to make a cylinder shape. These were wrapped in printed 440mic PVC with wood affect artwork and each end sealed with a lid to create a truly authentic look.

The two freestanding totem signs at the entrance of the Princess of Wales’ Conservatory were printed onto vinyl and mounted onto 3mm aluminium composite material. Scored and folded into a square column, each sign was expertly and safely installed.

Royal Botanic Gardens, Kew

The infills for these terracotta pots were printed direct to 3mm aluminium composite material and laminated with a high gloss liquid seal for protection. This was then cut to shape in order to fit neatly within the pots. Each pot was installed at a slight angle and nailed securely in place.

Eight plastic pelicases were used to hold products and information. The infill panels were printed direct to 3mm aluminium composite material and cut to shape to fit into customised internal angle frames. The cases were installed upright in concrete slabs and handrails, requiring intricate installation.

Yoni Atler

Our collaboration with graphic artist Yoni Alter enabled him to showcase his work on a giant scale in the heart of London. His unique work of art titled ‘Dotted Icons’ fitted perfectly with our ‘We Change Space’ proposition and we were thrilled to be able to support him by producing and installing the artwork.

The 25 metre long front lit PVC banner installed at the Boxpark site in Shoreditch displays his work in two different dimensions. While passers-by only see colourful dots viewers from further away see actual characters. Celebrities such as Mr. T and Michael Jackson were chosen for their iconic and distinctive faces.

L.K.Bennett

This stylish high definition lightbox graphic was produced on vision screen and double striked to ensure maximum clarity and impact. The monochrome image contrasts sharply with the warm glow of the new 1 metre x 2.8 metre silicon-edged lightbox. The result is a strong, striking display.

A stunning window graphic printed on vision screen and displayed in a silicon-edged lightbox brings sharpness and high quality to this elegant series of images. Installed at the Manchester store, it is a perfect picture of flawless production.

Moorfields Eye Hospital

Bright, colourful, fun and friendly Minions adorn the walls of the waiting room of the ocular prosthetics department. Helping children and families relax at a stressful time it creates the perfect distraction.

Universal Pictures was thrilled to grant the license for image use and the graphics

were printed and installed using conformable wall wrap.

Loch Lomond Shores

Weather proof and fitting with the environment, graphics were produced on self adhesive vinyl with a gloss laminate seal and wrap mounted to aluminium composite material.

Fixed to poles and set into three ground sleeves, self adhesive vinyl was also applied to the inner aluminium sections to provide

the timber effect. Strong, clear signage.

Multiply UK Ltd - Magners Irish Cider

In a highly competitive sector we produced a stand with real ‘stand out’. Capturing the brand’s rustic identity timber was central to the look.

Apple crates were fixed to the wall for product displays while timber lightboxes,

with graphics displayed through routered out shapes, completed the look.

Chessington World of Adventures Resort

This exceptional bedroom is just one of the many rooms transformed into a truly imaginative space. Floors and walls are adorned with rich, vibrant colours printed onto uncoated wall covering using odourless, environmentally friendly ink and trimmed to size. Striking visuals and concepts bring this room alive.

A bridge becomes a dense jungle as windows are camouflaged in graphics produced on clear gloss self adhesive vinyl. Striking imagery professionally produced and installed to capture the mystery, excitement and depths of the jungle.

This 11 metre high graphic was printed in one piece onto airtex

and installed onto the lift fea-ture wall to continue the jungle

theme. A scaffold tower was built and installers ensured that it was

applied with absolute precision around the window frames.

Another spectacular production for TONI&GUY with this dramatic graphic on display during London Fashion

Week. The stunning image was printed as one piece onto a canvas wall covering and installed in salons

across London. Glamorous, stylish and head turning.

Mascolo - TONI&GUY

These stunning, stylish window graphics were printed in reverse on optically clear film and double striked to ensure maximum vibrancy and impact. They were trimmed to size and installed for TONI&GUY promotional display during London Fashion Week.

SAS Business Analytics Software

Software company, SAS wanted to bring a contemporary look to their plain white walls and these bright, quirky graphics did just that.

Each image was designed to reflect the function and activity of the area. The think tank displays

giant thinking cogs and ‘light bulb’ moments were printed on canvas wall covering.

Puig - Prada Candy A gorgeous promotion for Prada perfume. Three lambda prints were wrap mounted onto foamex and fitted behind the window. The mirror gold vinyl border around the central frame adds a touch of glamour with black vinyl lettering applied to the exterior window for maximum impact.

North East Scotland College

Part of a series of bright, vibrant wall graphics for the basement corridor textured wall vinyl was printed, laminated, cut to shape and heat applied to a painted brick wall. The signage panel was cut to shape on aluminium composite material and installed onto stand off fixings.

This contemporary modular screen system, separating the student and staff area, was screw fixed to the walls. Graphics are a mixture of optically clear film, cut to shape and reverse mounted to 3mm acrylic and backed up with etched vinyl. Text was applied in white cut vinyl to the front.

A double-sided, 3 metre high, curved monolith sign greets visitors. Translucent vinyl was applied to both the fret cut text and push through curved acrylic logo for LED back illumination. The sign, with a powder coated paint finish, includes a photo sensor to activate internal illumination.

These 7 metre high printed flagnit banners, keder edged top and bottom, fit seamlessly into a Fastrack frame with clutch system to create perfect tension. Both stylish and practical, these banners were installed in atrium windows to filter out bright sun glare.

The British Museum

Four metres long and a metre high, this timeline wall graphic displays clearly and attractively Egypt’s ancient history. It was printed in one piece on to self adhesive vinyl with a lustre seal applied to the face. Mounted to an existed single piece wall panel the end result is an excellent infographic.

The Jockey Club Mobile marketing took the Jockey Club’s event messages on the road. The entire van was applied with printed vehicle vinyl with overlaminate to the top and the sides of the van.

UK Trade & Investments

These lift doors were transformed with a bright, bold graphic. Printed onto self adhesive vinyl and sealed for durability, the graphic was then split and installed in two equal vertical sections. Absolute precision for a streamlined, flush finish.

Cut vinyl logos were then over mounted to the doors and the bonnet

to complete this high-visibility look.

Umberto Giannini

The windows of Harvey Nichols’ Manchester store reflect the luxury and style of the brand. The focal point of this display is a stunning graphic produced on Contra Vision® and installed on the interior of the window. Polished, professional production.

This fun and vibrant graphic was produced for the London Marriott Sevens Tournament. The PVC graphic was installed in a twin channel Spiritflex system that provides for a quick and easy change of branding and promotional messages. At the end of the tournament branding from permanent sponsor O2 was back in place.

Twickenham Stadium

A stadium rebrand saw three twin channel spiritflex banner systems installed on the lift shafts creating the flexibility to cover permanent graphics with temporary ones. Fifty one columns were clad in the first ever use of Kappa Tech while window graphics were printed on Contra Vision®. The ‘Welcome’ sign is a bespoke channel system also allowing for interchangeable messages.

Work Haus - Hexham Abbey

Multiple production solutions, materials and processes were utilised to achieve an attractive and authentic feel for this display at Hexham Abbey.

Screen printing, wrapped aluminium composite material panels, glass panels with reverse mounted vinyl, duratrans and powder coated, screen-printed steel panels. An intricate project for an integrated look.

Spotify Service Events & Exhibitions (SEE) worked on the design and delivery of this bespoke custom-built exhibition stand for DMEXCO in Cologne.

Reflecting the company’s image as contemporary, dynamic and cool while delivering high quality work, it was an outstanding exhibition piece that provided

real visibility in a highly competitive market place.

Socrates Communications

The historic German Gymnasium building at Kings Cross is undergoing restoration and will house a contemporary restaurant venue. Right at the heart of one of London’s busiest areas, this enormous, eye-catching banner was printed onto frontlit PVC and wrapped around the site as work gets under way.

WL Gore Associates UK Ltd

This sleek custom-built stand for the Farnborough International Air Show was clad in oyster pixel laminate to create a sparkle effect. Recessed stretch graphics, lightboxes, LED lighting and bespoke display plinths delivered a stylishly co-ordinated look. Halo illuminated logos and strong, clear messaging completed this exceptional, re-usable stand.

Campbell Hays This stunning 50 metre x 28 metre hoarding was printed direct to aluminium composite material and liquid laminated. Apertures were cut for all the lightboxes and the text. Opaque acrylic behind the lettering gave a flush, seamless finish. Text was back illuminated and timber boxes installed to incorporate TV screens.

2014 was another outstanding year for us. It brought new challenges and opportunities and saw us continue to lead the way in a competitive market. This was achieved with the exceptional skills and expertise of our staff, whose unwavering commitment ensures that your work is delivered to the highest possible standards, always. Our annual showcase is your opportunity to see the scale and scope of our work - we think the results speak for themselves. We are all looking forward to another successful year working alongside our clients bringing your creative vision to life with precision, thought and insight.

All the images within this brochure are for illustrative purposes only to demonstrate Service Graphics’ work and production processes. They are not intended to be interpreted as, or used as, marketing or promotional material.

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Service GraphicsA St Ives Company