Service Design Policy Trends 2015 to 2020 - Anna Whicher & Paul Thurston, PDR

WWW.PDRONLINE.CO.UK / © PDR 2015


SERVICE DESIGN IN POLICY TRENDS 2015-2025


Service design in policytrends 2015-2020

ANNA WHICHERHEAD OF INNOVATION POLICY

PAUL THURSTONHEAD OF SERVICE DESIGN


why. what next?




Design for government& design for policy




Just look at the programme here






28% presentations from government employees




12% specifically focused on using design methods to create public policy


“A more systematic use of design as a tool for user-centred and market-driven innovation in all sectors of the economy, complementary to R&D, would improve European competitiveness.

Analyses of the contribution of design show that companies that strategically invest in design tend to be more profitable and grow faster.”


EUROPEAN COMMISSION - ACTION PLAN FOR DESIGN-DRIVEN INNOVATION



STAGE 1NO DESIGN

STAGE 2DESIGN AS STYLING

STAGE 3DESIGN AS PROCESS

STAGE 3DESIGN AS STRATEGY



INNOBAROMETER 2015 : THE INNOVATION TRENDS AT EU ENTERPRISES

SEPTEMBER 2015http://ec.europa.eu/growth/industry/innovation/facts-figures/innobarometer/index_en.htm

STAGE 1NO DESIGN




EU: 55%

EU: 14%

EU: 18%

EU: 13%



STAGE 1NO DESIGN




EU: 55%US: 63%

EU: 14%US: 8%

EU: 18%US: 15%

EU: 13%US: 14%

INNOBAROMETER 2015 : THE INNOVATION TRENDS AT EU ENTERPRISES

SEPTEMBER 2015http://ec.europa.eu/growth/industry/innovation/facts-figures/innobarometer/index_en.htm


DESIGNERS USERS SUPPO

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Agile procurement

Specialised design support

Strategic investment

Training for service design

Design for policy making

Design in innovation programmes

Design & research get closer

Rewrite the job spec

Government as SD agency

1: USERS

2: SUPPORT

3: PROMOTION

4: ACTORS

5: GOVERNMENT

6: FUNDING

7: RESEARCH

8: EDUCATION

9: DESIGNERS

9 TRENDS


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1: USERS

Agile procurement willbecome the norm.


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1: USERS

http://tinyurl.com/pwovleb WWW.PDRONLINE.CO.UK / © PDR 2015


2: SUPPORT

Growth in specialiseddesign support programmes


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2: SUPPORT



3: PROMOTION

Design promotionwill be treated as astrategic investment


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3: PROMOTION

Why and evidenceDesign promotionwill be treated as astrategic investment


Photo: lauraklehmann


3: PROMOTION


4: ACTORS

Thirst for knowledge.Increase in courses and training for SD.


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4: ACTORS

WWW.PDRONLINE.CO.UK / © PDR 2015http://pdronline.co.uk/service-design/the-greenhouse


5: GOVERNMENT

Using design for policy making (not just for service development)


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5: GOVERNMENT

Why and evidenceUsing design for policy making (not just for service development)

5: GOVERNMENT



6: FUNDING

Design in innovationprogrammes


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6: FUNDING



7: RESEARCH

Design & researchget closer


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8: EDUCATION

Job specifications for policy makers will include design skills as standard


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1

EUROPEAN COMMISSION DIRECTORATE GENERAL JOINT RESEARCH CENTRE

DDG.02 Unit – Foresight and Behavioral Insights

Bruxelles, 27/07/2015

Provision of consultancy services supporting the activities of the EU Policy Lab in 3 Lots

Technical Specifications

(Procedure no. JRC/BRU/2015/DDG.02/0017/OC)

Ref. Ares(2015)3323707 - 10/08/2015EUROPEAN UNIONPublication of Supplement to the Official Journal of European Union2, rue Mercier, L-2985 Luxembourg Fax: (352) 29 29 42 670Email: [email protected] Info & online forms: http://sourcing.emptoris.com

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PRIOR INFORMATION NOTICELearning and Development

Services

SECTION I: CONTRACTING AUTHORITY

I.1 NAME, ADDRESS AND CONTACT POINT(S)

Official NameThe Minister for the Cabinet Office acting through Civil Service Learning (CSL) and its Agent CrownCommercial Service (CCS).

Postal Address9th Floor The Capital Old Hall Street

TownLiverpool

Postal CodeL3 9PP

CountryUnited Kingdom

For the attention of__________________________________________________________________________________________

Contact Point(s)___________________________________________________________

Telephone+44 3450103503

Email(s)[email protected]@crowncommercial.gov.uk

Fax____________________________

Internet Address(es) (If applicable):

General address of the Contracting Authorityhttp://www.gov.uk/ccs

Address of the Buyer profilehttps://gpsesourcing.cabinetoffice.gov.uk

Further Information can be obtained atAs in above mentioned contact point(s)

I.2 TYPE OF CONTRACTING AUTHORITY

Contracting AuthorityMinistry or any other National or Federal Authority, including their regional or local subdivisions

Main Activity(s)

8: EDUCATION


9: DESIGNERS

Government as SD agency to government


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Agile procurement

Specialised design support

Strategic investment

Training for service design

Design for policy making

Design in innovation programmes

Design & research get closer

Rewrite the job spec

Government as SD agency

1: USERS

2: SUPPORT

3: PROMOTION

4: ACTORS

5: GOVERNMENT

6: FUNDING

7: RESEARCH

8: EDUCATION

9: DESIGNERS

9 TRENDS


RT P

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We’d love to talk if you’re



[email protected] [email protected]



Using design to formulate public policy









Setting up a design or innovation programme



SERVICE DESIGN IN POLICY TRENDS 2015-2025SERVICE DESIGN IN POLICY TRENDS 2015-2025





Developing a design-led innovation lab



SERVICE DESIGN IN POLICY TRENDS 2015-2025SERVICE DESIGN IN POLICY TRENDS 2015-2025SERVICE DESIGN IN POLICY TRENDS 2015-2025





Developing a design-led innovation lab

Building regional capacity for service design


Service Design Policy Trends 2015 to 2020 - Anna Whicher & Paul Thurston, PDR

Design

Transcript of Service Design Policy Trends 2015 to 2020 - Anna Whicher & Paul Thurston, PDR