Service Design Global Conference 2013 - Redux
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SERVICE DESIGN GLOBAL CONFERENCE 2013
Redux !
@mikeefreedom
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3 DAYS, CARDIFF, AWESOMEhttp://www.slideshare.net/sdnetwork
http://www.youtube.com/user/servicedesignnetwork http://conferences.service-design-network.org/sdnc13/
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TALK ABOUTHigh level themes
Calls to action
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TRANSFORMATIONSee all
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GREAT TIME TO BE A DESIGNER
Nick Leon - http://www.youtube.com/watch?v=FQEDRBS1Kz0 Lee Sankey - http://www.youtube.com/watch?v=C56bcqyoSOw
Clive Grinyer - http://www.youtube.com/watch?v=C56bcqyoSOw Jared Spool, UXAustralia, John Mathers, +more
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Commercialising Design Led Innovation Module 2 RCA Service Design
A Perfect Storm of Technological Change… transforming services
Mobile Internet
Social Media and Collaborative Innovation
Internet of Things
Cloud Computing
Big Data, Analytics
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Commercialising Design Led Innovation Module 2 RCA Service Design
A Perfect Storm of Social, Cultural and Environmental Issues
Global Warming
Ageing Demographics
Urbanization and Inequality
Natural Resources
Bio-Diversity
Globalization
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DESIGN THE FUTUREOr someone else will
!Photo credit : http://en.wikipedia.org/wiki/File:FutureShopMoncton.JPG
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REMEMBER… YOU ARE
NOT GOD!
Photo credit : http://commons.wikimedia.org/
wiki/File:Michelangelo's_%22God%22,_from_
%22the_Creation_of_Adam%22.jpg
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CLIENT BUY-IN… WITHOUT IT YOU’RE…
Joel Bailey - http://www.youtube.com/watch?v=MK8RNDl0BTw Wim Rampen - http://www.youtube.com/watch?v=VNcgLRDhTaI
gov.co.uk - unavailable +more
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CLIENT BUY-IN
• Get to know them
• Educate them about you
• Communicate
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BIG DATAKerry Bodine - http://www.youtube.com/watch?v=ZZm-QI8nvrk
Maria Garcia - http://www.youtube.com/watch?v=fDJ3vJzrJgk Cliver Grinyer, Nick Leon, James Samperi
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WHAT IS BIG DATA?Data of such high volume it requires technology to process / make sense of the insights
!Right now we’re using less than 5% of available data
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BIG DATA
• Combine quant and qual
• Use the right data
• Don’t freak out
• Visualise
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© 2013 Forrester Research, Inc. Reproduction Prohibited
Individuals And Companies Deal With Four Types Of Content In The Digital Self
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© 2013 Forrester Research, Inc. Reproduction Prohibited
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CALLS TO ACTION
• Share case studies - help a brother out
• Improve education on design - create a common language for a start
• Demonstrate and communicate ROI - define and measure impact
• Link across disciplines - you are not god
• Service design throughout delivery
• Use the design community
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Photo credit : daveypea http://www.flickr.com/photos/daveyp/167906632/sizes/z/in/photostream/
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WHAT ARE YOU DOING ABOUT IT?
Are you doing it? How are you doing it?
Are you sharing it with the rest of us? !
Picture credit : caat http://caat.deviantart.com/art/Gift-What-are-you-DOING-197894806
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@mikeefreedom