Service Design Blueprint
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ThisisBrain helps organisations in the design industry with the ideation, design, and implementation of innovative and unique Business Designs
description
Thisisbrain organized and facilitated a Service Design Blueprint workshop for FREEM Open Architecture in which service activities and organizational roles were defined
Transcript of Service Design Blueprint
ThisisBrain helps organisations in the design industry with the ideation, design, and implementation of innovative and unique Business Designs
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The Service Design Blueprint workshop is part of the BRAIN-‐Structure project phase
MAP THE CURRENT BUSINESS DESIGN AND IDENTIFY ITS POTENTIAL
IDEATE AND DESIGN THE INNOVATIVE AND UNIQUE BUSINESS DESIGN
IMPLEMENT THE NEW BUSINESS DESIGN AND BECOME MORE SUCCESSFUL
BRAIN-‐STRUCTURE
BRAIN-‐DESIGN
BRAIN-‐CHANGE
Service Design Blueprint Workshop
27th January 2012
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We organized a Service Design Blueprint workshop for FREEM Open Architecture
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In which we used Personas as a tool to beUer describe and visualize FREEM’s customers
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Taking the customer journey as focal point we described front & back office acZviZes
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Our discussions were closely monitored by 1 of our OrganizaZonal Change experts
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In order to define which team members were made responsible for the acZviZes
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The next step is the BRAINDesign phase in which we improve the service itself
MAP THE CURRENT BUSINESS DESIGN AND IDENTIFY ITS POTENTIAL
IDEATE AND DESIGN THE INNOVATIVE AND UNIQUE BUSINESS DESIGN
IMPLEMENT THE NEW BUSINESS DESIGN AND BECOME MORE SUCCESSFUL
BRAIN-‐STRUCTURE
BRAIN-‐DESIGN
BRAIN-‐CHANGE
ThisisBrain helps organisations in the design industry with the ideation, design, and implementation of innovative and unique Business Designs
Keuze voorstel aanpassing
