Service Cloud: a new Era of Service for the Connected World
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Transcript of Service Cloud: a new Era of Service for the Connected World
Welcome to a New Era of Connected Service
Richard Boon VP, Solution Engineering
Connect to your customers in a whole new way
It’s All About Customer Experience Customers are increasingly switching providers due to poor customer experience
of the Fortune 500 firms from 2000 do not exist
52%
Source: Accenture, Customer 2020 Source: Ray Wang, “Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy”
64%
46% 51%
2014 2013 2012
Become a Customer Company
Connect with your customers in a whole new way
Run your business from your phone
Build 1 to 1 customer journeys
Get smarter about your customers
#1 Customer Service Platform
Faster Service
Smarter Experiences
Powerful Insights
Connect to your customers in a whole new way
Welcome to a New Era of Connected Service
85% of customers have been put on hold because the agent didn’t know what to say and needed to check
Faster Service 1 Source: Dr Nicola J. Millard, SuperAgent 2020: The evolution of the 2020 contact centre
Connect your service agents in a whole new way
Supercharge productivity
Omni-Channel Presence & Routing Smart, connected support across channels
Intelligent routing Dynamically route the right cases to the right agents, fast
Real-time presence Manage agent availability and push cases at the right time
Seamless interaction Preserve the conversation across every channel, on any device
NEW
88% of time spent on smartphones is in apps
Source: comScore, U.S. Mobile App Report
2 Smarter Experiences
Build 1:1 customer journeys
Welcome to a New Era of Connected Service
Embed 1 to 1 support
Service for Apps Connect to 1-to-1 with customers by embedding support into any native mobile app
Get the answers you need anytime,
anywhere
Instantly connect to an agent without leaving the app
Live, interactive video support when you
need it
Create and monitor cases from any mobile
device
Live phone support with a single click in
any app
Chat for Apps SOS for Apps Cases for Apps Tap-to-Call for Apps Knowledge for Apps
Customer Self-Service & Customer Communities Help customers help themselves
Mobile Responsive design to engage on any device
Personalized Customize self-service templates using Lightning drag & drop components
Seamless integration Connected to back end customer data for agents to engage in context
50% of agent interactions will be influenced by real-time analytics, by 2018.
Source: Gartner: Predicts 2015: Weak Mobile Customer Service Is Harming Customer Engagement, November 11, 2014
3 Powerful Insights
Get smarter and more predictive about your customers
Welcome to a New Era of Connected Service
Lightning Console Newly designed desktop and intelligent tools to supercharge agent productivity
NEW
Optimized experience New Lightning framework and design to elevate productivity
Smart productivity tools Recommended cases and macros to respond faster
Analytics for teams View data from any source to make smart decisions quickly
Welcome to a New Era of Connected Service
2 Smarter Service 3 Personalised Service Faster Service 1 Intelligent routing w/
Omni-channel Built for efficiency w/
Lightning Console, Knowledge, Chatter
360-degree view of the customer
Embed 1 to 1 support Supercharge agent productivity Turn data into action
Connect to your customers in a whole new way
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Salesforce. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Magic Quadrant for CRM Customer Engagement Center
April 27th, 2015 Analyst: Michael Maoz, Jim Davies
Gartner has positioned Salesforce highest for ability to execute and furthest for completeness of vision in the Leaders quadrant
Years in a row 6
Salesforce Continues Leadership in Customer Engagement
Welcome to a New Era of Connected Service
2 Smarter Experiences 3 Powerful Insights Faster Service 1
Customer Service 1-1 Journeys
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