Served Fresh media case studies
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SERVED FRESH MEDIA Social Media Reporters for Special Events getfresh@servedfreshmed ia.net 1 EVENTS CASE STUDIES
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Transcript of Served Fresh media case studies
Case StudiesOur clients and event partners experience unprecedented engagement with their audience as a result of our unique approach to engaging event attendees, guest speakers, exhibitors and the online audience. Served Fresh is leading the way in setting standards for social media reporting using the latest technology and an outstanding staff of professionally-trained Social Media Reporters that specializes in capturing ands sharing the stories behind events. Below are case studies from just a few of the events we’ve covered:
BizBash Expo & Awards Show – events industry trade show, awards ceremony and 10-year anniversary celebration of BizBash Media, over 3,000 events industry attendees. Served Fresh Media team (5 Social Media Reporters, 1 Director and 1 Content Manager), brought on board to generate and capture excitement from event (YouTube interviews with panelists, exhibitors, attendees and Twitter) in real-time for online audience and to engage with event backchannel while providing consistent brand messaging. Results: Event trended #2 on Twitter, unprecedented social media engagement above and beyond any of the other BizBash expo events (over 1,514 tweets), media recognition for successful social media push (Served Fresh Media included in Horizons Magazine article about the event’s social media success). Event Twitter stats report: http://slidesha.re/aRzzav
From Event Management:“Adding to the excitement were Served Fresh Media’s S.W.A.T. team of social media reporters, who kept the Twittersphere buzzing with tweets and video interviews of the day’s action. “ -- BizBash Magazine
Case Studies (cont’d) Fair Trade Futures Conference & Marketplace – 2-day fair trade industry conference held every
five years, 1,000 attendees from around the world in Boston. Served Fresh designed and orchestrated 2-month social media promotion and buzz-building campaign including building online audience for client’s established Facebook and Twitter accounts through community engagement, contests, seeking and engaging fair trade influencers, attending conference with social media reporters to provide real-time coverage and engagement with online and real-worlds. Conference had virtually no social media presence. Results: Built event’s Twitter account from 89 followers to 1,107 active, engaged fair trade followers in 2.5 weeks, facilitated creating strong backchannel for event that lead to event hashtag out-trending #fairtrade, through online and traditional media campaign, drew packed crowd for Marketplace (heavily publicized in Boston media outlets), captured unprecedented video interviews and footage of respected farmers from around the world speaking on fair trade that was immediately shared throughout fair trade community online, built client’s “Klout.com” score to an excellent score of 34, created and generated content for Twitter, Facebook and blog that was the most retweeted content under #fairtrade, created, maintained and promoted conference website that became the #1 returned-search-term for “fair trade”.
From the Event Management:“Served Fresh Media did an outstanding job! We were amazed by what they were able to do with the same tools we have been struggling to use ourselves. They definitely added a layer of fun and excitement to the conference.“ – Jackie De Carlo (Senior Program Advisor, CRS and Senior Advisor “Fair Trade Conference”)
Case Studies (cont’d) Influencer Conference 2010 – 2-day Inaugural conference produced in partnership with
FREEDMC, NY Times and Heineken, featuring 50 of the most influential people in fashion, tech, media, philanthropy, business. As this was the launch of the conference, client needed big social media push the week before and during the event. Results: Served Fresh Media promoted event to mainstream media through social media press releases, original and aggregated content that drew new followers to Twitter and Facebook and interview “teases” of upcoming event, provided team of social media reporters at event to do post-panel mini-interviews with over 30 panelists (uploaded in real-time to YouTube, Twitter, Facebook), Tweeted panel discussions and moderated Livestream chat room, through promotion drew over 4,500 unique visitors to Livestream., provided special, industry-related bloggers to live-blog panels which drew traffic.
From Event Management:“I admit we really had no idea what to fully expect when we brought Served Fresh Media on board. We knew they were the best at what they do and hoped for the same results with our event. They blew us all away. Far exceeded our expectations.“ – Phil MacKenzie (Influencer Conf. Founder)
Case Studies (cont’d) Corporate Social Media Summit – 2-day conference on corporate social media featuring the
heads of social media at the biggest brands in the world as panelists/speakers (McDonalds, GE, Pepsi, Fleishman, The World Bank, etc.). Attendees made up of corporate directors and marketers. Served Fresh Media brought in specifically to provide Social Media coverage during the event and to manage event backchannel. Results: Mini-interviews with panelists, keynotes extremely popular (retweeted incessantly by attendees, corporate social media staff of guest speakers, etc.), through backchannel, created high-level of engagement with Users online during panels who were fans of brands at the event – engaged in debates, retweeted content, numerous brand mentions. Tweets of success by guest speakers and panelists at being given the “red carpet treatment” by Served Fresh Media. To view speaker tweets regarding Served Fresh: http://slidesha.re/9qqTDU
From Event Management:“I’m indebted to Served Fresh Media who conducted great video interviews with key speakers from the event! “ -- Nick Johnson (Corporate Social Media Summit)
